Global Mobile Advertising Market Report & Forecast 2017-2022



With increasing consumers’ spending on media and entertainment, companies and service providers are increasing their investment in advertising their product and services through popular media platforms. In recent years, a robust increase in the number of mobile devices as well as the hours spent by consumers on their smartphones and tablets have rendered mobile devices as a fastest growing platform for advertising. According to the report by IMARC Group, titled “Global Mobile Advertising Market Report & Forecast 2017-2022”, the global mobile advertising market reached a value of more than US$ 100 Billion in 2016, exhibiting an exponential CAGR of around 45% during 2009-2016.

The tremendous growth is accredited to a number of factors. Rapid advancements in mobile technology has brought many features at the disposal of consumers, such as gaming, e-mailing, social networking, banking and other value added services which allow advertisers to gain better insights into consumer behavior and their buying patterns. As a result, advertisers get an unmatched access to their target audience. Additionally, an increase in the amount of time spent on mobile apps have facilitated the growth of in-app advertising which is one of the key factors for the growth of the mobile advertising market. Increasing mobile subscriber base, availability of cheaper smartphones and tablets, access to affordable data plans, prompt growth in 3G/4G subscriptions have further boosted the use of mobile devices for entertainment and information purposes. This has unearthed potential opportunities for advertisers to promote their products and services through mobile advertising.

Mobile Advertising Market     

The report has segmented the global mobile advertising market on the basis of popular platforms for mobile advertising. Currently, mobile search (where advertisements are placed on search engines) and mobile display (where advertisements can be viewed/read on mobile devices) represent the two largest segments of mobile advertising. Other segments include mobile video, social, mobile websites, QR code, messaging and others. Based on devices, smartphones represents the largest segment due to their high penetration worldwide. The report has also segmented the market on the basis of industry. Some of the industries which are actively using mobile advertising include the retail industry, automotive, financial services, telecom, travel, etc.

The report has also provided a market share analysis of key regions and markets. Currently, North America represents the biggest market for mobile advertising. Other major markets include Asia Pacific, Europe, Middle East & Africa and Latin America. On a competitive front, the report has analysed the key players of the global mobile advertising market, some of which include Google, Millennial Media, Facebook, Microsoft, Twitter, Yahoo, etc.

This report provides a deep insight into the global mobile advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, mobile advertising pricing models, margins in mobile advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the mobile advertising industry in any manner.


1    Research Methodology
2    Executive Summary
3    Introduction

    3.1    Overview
    3.2    Key Industry Trends
4    Global Advertising Market
    4.1    Current and Historical Market Trends
    4.2    Performance of Various Segments
    4.3    Performance of Various Regions
    4.4    Key Players and their Market Shares
    4.5    Market Forecast
5    Global Mobile Advertising Market
    5.1    Market Overview
    5.2    Key Market Drivers
    5.3    Current and Historical Market Trends
    5.4    Market Breakup by Platform
        5.4.1    Search
        5.4.2    Display
        5.4.3    Video
        5.4.4    Social Media
        5.4.5    Websites
        5.4.6    Others
    5.5    Performance of Various Regions
        5.5.1    North America
        5.5.2    Asia Pacific
        5.5.3    Europe
        5.5.4    Middle East and Africa
        5.5.5    Latin America
    5.6    Market Breakup by Industry
    5.7    Market Breakup by Device
    5.8    Market Forecast
    5.9    Mobile Advertising Pricing Models
    5.10    Margins in Mobile Advertising
    5.11    Porters Five Forces Analysis
        5.11.1    Bargaining Power of Suppliers
        5.11.2    Bargaining Power of Buyers
        5.11.3    Threat of Substitutes
        5.11.4    Competitive Rivalry
        5.11.5    Threat of New Entrants
    5.12    Key Challenges
6    Global Mobile Advertising Market: Competitive Landscape
    6.1    Market Structure
    6.2    Profiles of Leading Players
        6.2.1    Facebook
        6.2.2    Google
        6.2.3    Microsoft
        6.2.4    Millennial Media
        6.2.5    Twitter
        6.2.6    Yahoo



List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
Figure 6 1: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 6 2: Global: Mobile Advertising Market: Breakup by Segment (in %), 2016
Figure 6 3: Global: Mobile Search Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
Figure 6 4: Global: Mobile Display Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
Figure 6 5: Global: Mobile Video Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
Figure 6 6: Global: Mobile Social Media Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
Figure 6 7: Global: Mobile Website Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
Figure 6 8: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 9: Global: Mobile Advertising Market: Regional Breakup (in %), 2016
Figure 6 10: North America: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 11: Asia Pacific: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 12: Europe: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 13: Middle East and Africa: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 14: Latin America: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 15: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016
Figure 6 16: Global: Mobile Advertising Market: Breakup by Device (in %), 2016
Figure 6 18: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
Figure 6 17: Mobile Advertising Market: Porter’s Five Forces Analysis


 
List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022


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