Diaper Market Report by Baby Diaper Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers), Adult Diaper Type (Pad Type, Flat Type, Pant Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2024-2032

Diaper Market Report by Baby Diaper Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers), Adult Diaper Type (Pad Type, Flat Type, Pant Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A87
Buy Now

Market Overview:

The global diaper market size reached US$ 85.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 159.3 Billion by 2032, exhibiting a growth rate (CAGR) of 7% during 2024-2032. The increasing awareness about the importance of maintaining proper hygiene among infants, rising geriatric population, and the growing prevalence of functional and cognitive impairment are some of the major factors propelling the market.

Report Attribute
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023 US$ 85.2 Billion
Market Forecast in 2032 US$ 159.3 Billion
Market Growth Rate (2024-2032)
7%


A diaper is a type of absorbent garment designed to be worn by individuals who are unable to control their bladder or bowel movements or have mobility issues. It is made from layers of fabric, foam, or paper that can absorb and contain waste and prevent leaks and soiling of outer clothing. It is essential for maintaining hygiene and widely used in various settings. It is widely available in different sizes for or toddlers, infants, children, and adult.

Global Diaper Market

The increasing awareness among parents about the importance of maintaining proper hygiene for infants and toddlers is catalyzing the demand for diapers around the world. In addition, the surging prevalence of functional and cognitive impairment, constipation, urinary tract infection (UTI), and urinary incontinence, especially among the elderly population, is favoring the growth of the market. Apart from this, the growing number of pediatricians and healthcare professionals who are recommending the use of specific types of diapers for skin protection and hygiene is influencing the market positively. Furthermore, the increasing knowledge about the harmful impact of chemicals present in conventional diapers is influencing the demand for environment friendly and premium quality diapers worldwide.

Diaper Market Trends/Drivers:

Increase in birth rates

One of the primary factors driving the demand for diapers is an increase in birth rates, especially in developing countries. A rising population naturally translates to a higher number of infants, thereby boosting the need for baby care products, including diapers. Governments and healthcare organizations are also promoting better hygiene practices for infants, which adds to the overall sales. The growing awareness about the advantages of using disposable diapers over traditional cloth variants, such as convenience and improved hygiene, also plays a significant role.

Rise in health and wellness awareness

There has been a growing focus on infant health and wellness. Parents today are more educated about the potential risks of diaper rash and the importance of good hygiene, due to the easily accessible information on the internet and advice from healthcare providers. As a result, there is an increased demand for diapers that are made from hypoallergenic, organic, or otherwise sensitive-skin-friendly materials. This has given rise to a niche but rapidly growing market segment, further driving overall demand for diapers.

Growing e-commerce industry

The surge in online shopping has made it easier for consumers to purchase diapers. E-commerce platforms offer the convenience of home delivery, a wide range of product options, and often, more competitive prices than brick-and-mortar stores. These factors encourage parents to stock up on diapers, thereby driving demand. The easy availability of product reviews and recommendations online also guides consumer choices, which enhances trust and consequently demand for these products.

Diaper Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global diaper market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type and distribution channel.

Breakup by Product Type (Baby Diaper):

  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers
     

Disposable diapers dominate the market

The report has provided a detailed breakup and analysis of the market based on the product type (baby diaper). This includes disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers. According to the report, disposable diapers represented the largest segment. Disposable diapers are convenient and widely used option for parents and caregivers. These diapers are made from layers of synthetic materials that are highly absorbent, designed to draw moisture away from the skin of the babies. They are easy to put on and take off and can be simply discarded after use. This makes them particularly useful for outings or situations where washing a cloth diaper would be inconvenient.

Cloth diapers are the reusable alternative to disposable diapers, typically made from natural fibers like cotton, bamboo, or hemp. These diapers consist of a cloth layer that can either be washed and reused or replaced with a new cloth insert. Cloth diapers often have a waterproof outer shell made from materials like polyester or wool.

Breakup by Product Type (Adult Diaper):

  • Pad Type
  • Flat Type
  • Pant Type
     

Pad type dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type (adult diaper). This includes pad type, flat type, and pant type. According to the report, pad type represented the largest segment. Pad type adult diapers are designed for individuals with moderate to light incontinence issues. They can be inserted into regular underwear to absorb leaks. They are made from layers of absorbent materials and are usually disposable and meant for one-time use. These pads are relatively discreet and are ideal for people who are mobile and can manage their incontinence with a less intrusive form of protection.

Pant type adult diapers offer a higher level of protection and are suitable for individuals with moderate to severe incontinence. These diapers are shaped like regular underwear but come with built-in absorbent and waterproof layers. They are typically made from a blend of synthetic materials designed to draw moisture away from the skin, which prevents irritation and discomfort.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others
     

Pharmacies hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. According to the report, pharmacies accounted for the largest market share. Pharmacies represent another significant distribution channel for diapers, particularly for specialized or medical-grade products. Adult diapers and certain types of baby diapers formulated for sensitive skin or specific medical conditions are commonly found in pharmacies. The staff at pharmacies are usually trained to offer expert advice, which can be particularly helpful for first-time parents or adults dealing with incontinence issues for the first time.

Supermarkets and hypermarkets serve as major distribution channels for diapers, both for babies and adults. These large retail establishments offer a wide variety of brands and types of diapers, providing consumers with numerous options to choose from. This distribution channel benefits from high footfall, enabling greater product visibility and, often, competitive pricing due to the high sales volume.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa
     

Asia Pacific exhibits a clear dominance, accounting for the largest diaper market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The increasing awareness about hygiene and high birth rates represent one of the primary factors driving the demand for diapers in the Asia Pacific region. Moreover, the rising prevalence of urinary incontinence among the elderly population is favoring the growth of the market in the region. Besides this, the growing preference for the use of biodegradable diapers is influencing the market positively.

Competitive Landscape:

The leading companies are using super absorbent polymers (SAP) materials that can absorb and hold liquid many times their own weight, providing superior absorbency and dryness. This technology reduces the risk of leaks and helps keep the skin dry, thereby minimizing the chance of rashes or discomfort. They are also developing diapers with wetness indicators, a feature that signals when it is time for a diaper change. These indicators usually involve a strip that changes color when wet, which makes it easier for caregivers or parents to know when the diaper is soiled. Moreover, product manufacturers are launching smart diapers that can send notifications to a smartphone app when a diaper is wet or soiled.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Kao Corporation
  • Kimberly-Clark Corporation
  • Procter & Gamble Company
  • Svenska Cellulosa Aktiebolaget (SCA)
  • Unicharm Corporation

Recent Developments:

  • In 2023, Kimberly-Clark Corporation recently relaunched its iconic diaper brand, Huggies, with the new ‘Huggies Complete Comfort’ range in India.
  • In 2023, Kao Corporation collaborated with Kyoto University to conduct verification testing of a Used Disposable Diaper Carbonization Recycling System in cooperation with Saito City, Ehime Prefecture in Japan.
  • In March 2023, Procter & Gamble Company introduced a new P864-million Pamper diapers manufacturing line in Cabuyao, Laguna.

Diaper Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product Type (Baby Diaper)
  • Product Type (Adult Diaper)
  • Distribution Channel
  • Region
Product Types (Baby Diaper) Covered Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers
Product Types (Adult Diapers) Pad Type, Flat Type, Pant Type
Distribution Channels Covered Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, Others
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (SCA), Unicharm Corporation, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the diaper market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the global diaper market.
  • The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the diaper industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global diaper market was valued at US$ 85.2 Billion in 2023.

We expect the global diaper market to exhibit a CAGR of 7% during 2024-2032.

The rising prevalence of various skin diseases, along with the introduction of plant-based and eco-friendly diapers that are produced without chemicals and toxic ingredients, is primarily driving the global diaper market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of diapers.

Based on the product type (baby diaper), the global diaper market can be categorized into disposable diapers, training diapers, cloth diapers, swim pants, and biodegradable diapers. Currently, disposable diapers account for the majority of the global market share.

Based on the product type (adult diaper), the global diaper market has been segregated into pad, flat, and pant. Among these, pad currently holds the largest market share.

Based on the distribution channel, the global diaper market can be bifurcated into supermarkets and hypermarkets, pharmacies, convenience stores, online stores, and others. Currently, pharmacies exhibit a clear dominance in the market.

On a regional level, the market has been classified into North America, Asia Pacific, Europe, Latin America, and Middle East and Africa, where Asia Pacific currently dominates the global market.

Some of the major players in the global diaper market include Kao Corporation, Kimberly-Clark Corporation, Procter & Gamble Company, Svenska Cellulosa Aktiebolaget (SCA), Unicharm Corporation, etc.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Diaper Market Report by Baby Diaper Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers), Adult Diaper Type (Pad Type, Flat Type, Pant Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2024-2032
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More