Data Modeling and Forecasting

Minimizing blind guess work in your decisions, IMARC’s Business and Forecasting Models can serve as critical tools for the evaluation of major transactions and projects. These models have played a major role in assisting our clients in planning, budgeting and monitoring their business performance.

Data Modeling Services:

IMARC Group’s Data Modeling Services include:

  • Buisness Dashboards
  • Cost Models
  • Financial Models
  • Scenario Planning Tools
  • Pricing Models
  • Forecasting Models
  • Forecasting Services:

    IMARC Provides Microsoft Excel based models for both new and in-market product forecasting:

      New Product Forecasting: Forecasting a new-product can be regarded as ‘amongst the most complex and decisive management responsibilities’. New product forecasting has attracted significant attention as a result of the enormity of the resources dedicated to drug development and because of the significant risks associated in making the go–no-go decisions. If we compare new product forecasting with forecasting sales for established products, there is no time series data, or more commonly, the management has no product specific experience related to physician acceptance, reimbursement and competitive reactions. Thus, the development and introduction of a new product is an inherently risky venture.


      IMARC’s in-product forecasting models represent extremely robust tools that utilize comprehensive qualitative and quantitative methodologies, along with therapeutic proficiency, to identify, estimate and project key events affecting the market.


      IMARC uses Microsoft Excel based patient models to build 10-15 year forecasts. Our models contain input data, forecast data, all assumptions, events, uptake and erosion curves along with tables and charts. Unlike our competitors we don’t use simple bench mark curves as we believe that uptake and erosion rates cannot have a bench mark. All our forecasts use analogue curves specific to the particular therapy area and country.


      IMARC’s Interactive Forecast Models allow you to:

    • Analyze IMARC’s projections to confirm and supplement your internal forecasts
    • Edit and adjust IMARC’s Forecasts with your own assumptions
    • Input your own historical data to create a different baseline
    • Change the weights of existing events and add your own events

    • In-Market Product Forecasting: IMARC’s In-market forecasts are conducted for products already introduced into the market having a significant time series data. The initial baseline forecasts are generated by IMARC’s proven forecast model with the most updated market data.


      After an initial baseline forecast, all future events and assumptions are based on extensive primary and secondary research along with information from IMARC’s proprietary databases. Information is gathered from our internal databases and all key stakeholders in the industry to take account of unprecedented events that otherwise cannot be normally captured.


Our Clients

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients the insights needed to make informed decisions. Read our testimonials and find out what our customers say about our work.
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

  • Analysts experienced in primary and secondary research processes with a sound domain understanding
  • Statisticians and modeling experts with unmatched expertise in quantitative research and data modeling
  • Strong domain expertise across multiple industry verticals
  • Host of subscribed databases and industry-specific sources
  • Previous forecasts provided by our analysts have been known to closely match current market trends

Client Base

  • We partner with clients from a wide range of industries
  • Existing clientele of 3000+ organizations across the private, public and social sectors
  • Client base extends across Asia, North America, South America, Europe, Australia and Africa
  • Highly satisfied clients, with over 65% of our new business generating from referrals
  • Our association with some of the world's top corporates and institutions is a testimony to the fact that your research work is in the right hands

Network of Experts

  • Strong network of experts across all major industries and geographies
  • Commercial and non-commercial relationships with some of the world’s top research institutes
  • Access to industry experts to validate and complement internal research findings, resulting in higher quality insights and shortened delivery timelines
  • Multilingual capabilities

Customized Solutions

  • Global coverage across various industry verticals
  • Combination of industry surveys, interviews with industry experts and advanced analytical techniques, supported by secondary research
  • 8000+ off-the-shelf industry reports
  • On-demand support from IMARC industry experts
  • Tracking high growth markets across the globe