Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022



Maintaining personal hygiene plays a major role in any female’s reproductive health and quality of life. Feminine hygiene products support proper intimate hygiene practices in order to avoid infection. Over the years, numerous NGOs and governments have initiated projects to spread awareness about proper hygiene amongst women, especially in the developing countries. This has led to the acceptance and popularity of these products worldwide. According to IMARC Group’s latest study, titled “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, the global feminine hygiene products market reached a value of US$ 23 Billion in 2016.

Improved economic growth has resulted in higher disposable incomes and purchasing power, leading to a rise in the demand for premium products, and in turn, boosting the market growth. The market is also driven by aggressive promotions and marketing strategies adopted by the key players. Growth in the organised retail market, rapid urbanisation, increasing demand for organic products are some of the other factors driving the global feminine hygiene products. Despite these factors, the market is restrained by the environmental risks attached with the disposal of most feminine hygiene products like sanitary pads and tampons. Further, the market is expected to reach a value of US$ 32 Billion by 2022, exhibiting a CAGR of around 6% during 2017-2022.

Feminine Hygiene Products Market Share

The report has segmented the market on the basis of type, covering sanitary pads, panty liners, tampons, and spray and internal cleaners. Amongst these, sanitary pads represent the major category followed by panty liners. The market has also been analysed on the basis of distribution channels and includes supermarkets and hypermarkets, specialty stores, beauty stores and pharmacies and online retail. On a regional-basis, the report covers North America, Middle East and Africa, Latin America, Europe and Asia-Pacific. Currently, Asia-Pacific represents the leading market with the largest share. The report has also analysed the competitive landscape of the feminine hygiene products market with some of the key global players being Procter & Gamble, Edgewell Personal Care, Unicharm Corporation, Kimberly-Clark Corporation and Kao Group.

This report provides a deep insight into the global feminine hygiene products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the feminine hygiene products industry in any manner.


Key Questions Answered in This Report:

  • How has the global feminine hygiene products market performed so far and how will it perform in the coming years?
  • What are the key regions in the global feminine hygiene products market?
  • Which are the popular product types in the global feminine hygiene products market?
  • What are the various stages in the value chain of the global feminine hygiene products market?
  • What are the key driving factors and challenges in the global feminine hygiene products market?
  • What is the structure of the global feminine hygiene products market and who are the key players?
  • What is the degree of competition in the global feminine hygiene products market?
  • How are feminine hygiene products manufactured?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Global Feminine Hygiene Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market Breakup by Product Type
    5.4    Market Breakup by Distribution Channel
    5.5    Market Breakup by Region
    5.6    Market Forecast
    5.7    SWOT Analysis
        5.7.1    Overview
        5.7.2    Strengths
        5.7.3    Weaknesses
        5.7.4    Opportunities
        5.7.5    Threats
    5.8    Value Chain Analysis
        5.8.1    Overview
        5.8.2    Research and Development
        5.8.3    Raw Material Procurement
        5.8.4    Manufacturing
        5.8.5    Marketing
        5.8.6    Distribution
        5.8.7    End-Use
    5.9    Porters Five Forces Analysis
        5.9.1    Overview
        5.9.2    Bargaining Power of Buyers
        5.9.3    Bargaining Power of Suppliers
        5.9.4    Degree of Competition
        5.9.5    Threat of New Entrants
        5.9.6    Threat of Substitutes
6    Market Breakup by Product Type
    6.1    Sanitary Pads
    6.2    Panty Liners
    6.3    Tampons
    6.4    Spray and Internal Cleaners
    6.5    Others
7    Market Breakup by Distribution Channel
    7.1    Supermarkets and Hypermarkets
    7.2    Specialty Stores
    7.3    Beauty Stores and Pharmacies
    7.4    Online
    7.5    Others
8    Market Breakup by Region
    8.1    Asia Pacific
    8.2    North America
    8.3    Europe
    8.4    Middle East and Africa
    8.5    Latin America
9    Feminine Hygiene Products Manufacturing Process
    9.1    Product Overview
    9.2    Raw Material Requirements
    9.3    Manufacturing Process
    9.4    Key Success and Risk Factors
10    Competitive Landscape
    10.1    Market Structure
    10.2    Key Players
    10.3    Profiles of Key Players
        10.3.1    Procter & Gamble
            10.3.1.1    Company Overview
            10.3.1.2    Description
            10.3.1.3    Product Portfolio
            10.3.1.4    Financials
            10.3.1.5    SWOT Analysis
        10.3.2    Edgewell Personal Care
            10.3.2.1    Company Overview
            10.3.2.2    Description
            10.3.2.3    Product Portfolio
            10.3.2.4    Financials
            10.3.2.5    SWOT Analysis
        10.3.3    Unicharm
            10.3.3.1    Company Overview
            10.3.3.2    Description
            10.3.3.3    Product Portfolio
            10.3.3.4    Financials
            10.3.3.5    SWOT Analysis
        10.3.4    Kimberly-Clark Corporation
            10.3.4.1    Company Overview
            10.3.4.2    Description
            10.3.4.3    Product Portfolio
            10.3.4.4    Financials
            10.3.4.5    SWOT Analysis
        10.3.5    Kao Corporation
            10.3.5.1    Company Overview
            10.3.5.2    Description
            10.3.5.3    Product Portfolio
            10.3.5.4    Financials
            10.3.5.5    SWOT Analysis


List of Figures

Figure 1: Global: Feminine Hygiene Products Market: Major Drivers and Challenges
Figure 2: Global: Feminine Hygiene Products Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Feminine Hygiene Products Market: Market Breakup by Product Type (in %), 2016
Figure 4: Global: Feminine Hygiene Products Market: Breakup by Distribution Channel (in %), 2016
Figure 5: Global: Feminine Hygiene Products Market: Breakup by Region (in %), 2016
Figure 6: Global: Feminine Hygiene Products Market Forecast: Sales Value (in Billion US$), 2017-2022
Figure 7: Global Feminine Hygiene Products Industry: SWOT Analysis
Figure 8: Global: Feminine Hygiene Products Industry: Value Chain Analysis
Figure 9: Global: Feminine Hygiene Products Industry: Porter’s Five Forces Analysis
Figure 10: Global: Sanitary Pads Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 11: Global: Panty Liners Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 12: Global: Tampons Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 13: Global: Spray and Internal Cleaners Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 14: Global: Other Feminine Hygiene Products Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 15: Global: Feminine Hygiene Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2009, 2016 & 2022
Figure 16: Global: Feminine Hygiene Products Market: Sales through Specialty Stores (in Million US$), 2009, 2016 & 2022
Figure 17: Global: Feminine Hygiene Products Market: Sales through Beauty Stores and Pharmacies (in Million US$), 2009, 2016 & 2022
Figure 18: Global: Feminine Hygiene Products Market: Sales through Online Distribution Channels (in Million US$), 2009, 2016 & 2022
Figure 19: Global: Feminine Hygiene Products Market: Sales through Other Distribution Channels (in Million US$), 2009, 2016 & 2022
Figure 20: Asia Pacific: Feminine Hygiene Products Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 21: North America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 22: Europe: Feminine Hygiene Products Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 23: Middle East and Africa: Feminine Hygiene Products Market: Sales Value (in Million US$), 2009, 2016 & 2022
Figure 24: Latin America: Feminine Hygiene Products Market: Sales Value (in Million US$), 2009, 2016 & 2022


List of Tables

Table 1: Global: Feminine Hygiene Products Market: Key Industry Highlights, 2016 and 2022
Table 2: Global: Feminine Hygiene Products Market Forecast: Breakup by Product Type (in Million US$), 2017-2022
Table 3: Global: Feminine Hygiene Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2017-2022
Table 4: Global: Feminine Hygiene Product Market Forecast: Breakup by Region (in Million US$), 2017-2022
Table 5: Global: Feminine Hygiene Products Market Structure
Table 6: Global: Feminine Hygiene Products Market: Key Players


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