Flavoured Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021



Flavoured milk represents one of the most popular dairy-based beverages in India. It is made by adding sugar, emulsifiers and flavours such as vanilla, chocolate, mango, butterscotch, etc.  to skim or whole fluid milk. It is a convenient, flavoursome and healthy alternative to carbonated beverages, as a result of which, it is preferred by both school going children as well as working adults. A recently released report by IMARC Group, titled “Flavoured Milk Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, critically examines the Indian flavoured milk market. The report finds that the market reached a value of around INR XX Billion in 2016, exhibiting a CAGR of 23% during 2010-2016. The strong growth of the market can be attributed to the rising health consciousness among consumers which has led to a shift towards dairy based products. Some of the other growth inducing factors include increasing disposable incomes and growing population. According to the report, the market is further expected to reach a value of INR 56 Billion by 2021, growing at a CAGR of XX% during 2017-2021.

 

The report has examined the Indian Flavoured Milk Market in 15 major states:

  • Maharashtra
  • Uttar Pradesh
  • Andhra Pradesh
  • Tamil Nadu
  • Gujarat
  • Rajasthan
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Bihar
  • Delhi
  • Kerala
  • Punjab
  • Orissa
  • Haryana

 

For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Maharashtra represents the largest market, accounting for nearly XX% of the total share. It is followed by Tamil Nadu and Uttar Pradesh. The competitive landscape of the Indian flavoured milk market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, Mother Dairy, KMF, CavinKare and TN Cooperative.

The study gives an in-depth analysis of the flavoured milk market landscape in India, covering the current, historical and future trends for flavoured milk production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian flavoured milk market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian flavoured milk market in any manner.


1    Preface
2    Research Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    Indian Dairy Industry
    5.1    Market Overview
    5.2    Market Performance
    5.3    Market by Organised and Unorganised Segment
    5.4    Milk Production and Consumption Trends
        5.4.1 Current and Historical Trends
        5.4.2 Production and Consumption Forecast
    5.5    Milk Production by State
    5.6    Milk Production by Cattle
    5.7    Milk Utilization Patterns in India
    5.8    Market Forecast
6       Indian Flavoured Milk Industry
    6.1    Market Overview
    6.2    Market Performance
        6.2.1 Volume Trends
        6.2.2 Value Trends
    6.3    Price Trends
        6.3.1 Milk Procurement Price Trends
        6.3.2 Flavoured Milk Price Trends
    6.4    Market Breakup by Region
    6.5    Market Forecast
    6.6    SWOT Analysis
        6.6.1    Strengths
        6.6.2    Weaknesses
        6.6.3    Opportunities
        6.6.4    Threats
    6.7    Value Chain Analysis
    6.8    Porter’s Five Forces Analysis
        6.8.1    Overview
        6.8.2    Bargaining Power of Buyers
        6.8.3    Bargaining Power of Suppliers
        6.8.4    Degree of Competition
        6.8.5    Threat of New Entrants
        6.8.6    Threat of Substitutes
    6.9    Key Success Factors and Risk Factors
7    Performance of Key Regions
    7.1    Karnataka
        7.1.1 Market Performance
            7.1.1.1 Volume Trends
            7.1.1.2 Value Trends
        7.1.2 Competitive Landscape
        7.1.3 Market Forecast
            7.1.3.1 Volume Trends
            7.1.3.2 Value Trends
    7.2  Maharashtra
        7.2.1 Market Performance
            7.2.1.1 Volume Trends
            7.2.1.2 Value Trends
        7.2.2 Competitive Landscape
        7.2.3 Market Forecast
            7.2.3.1 Volume Trends
            7.2.3.2 Value Trends
    7.3  Tamil Nadu
        7.3.1 Market Performance
            7.3.1.1 Volume Trends
            7.3.1.2 Value Trends
        7.3.2 Competitive Landscape
        7.3.3 Market Forecast
            7.3.3.1 Volume Trends
            7.3.3.2 Value Trends
    7.4  Delhi
        7.4.1 Market Performance
            7.4.1.1 Volume Trends
            7.4.1.2 Value Trends
        7.4.2 Competitive Landscape
        7.4.3 Market Forecast
            7.4.3.1 Volume Trends
            7.4.3.2 Value Trends
    7.5  Gujarat
        7.5.1 Market Performance
            7.5.1.1 Volume Trends
            7.5.1.2 Value Trends
        7.5.2 Competitive Landscape
        7.5.3 Market Forecast
            7.5.3.1 Volume Trends
            7.5.3.2 Value Trends
    7.6  Andhra Pradesh and Telangana
        7.6.1 Market Performance
            7.6.1.1 Volume Trends
            7.6.1.2 Value Trends
        7.6.2 Competitive Landscape
        7.6.3 Market Forecast
            7.6.3.1 Volume Trends
            7.6.3.2 Value Trends
    7.7  Uttar Pradesh
        7.7.1 Market Performance
            7.7.1.1 Volume Trends
            7.7.1.2 Value Trends
        7.7.2 Competitive Landscape
        7.7.3 Market Forecast
            7.7.3.1 Volume Trends
            7.7.3.2 Value Trends
    7.8  West Bengal
        7.8.1 Market Performance
            7.8.1.1 Volume Trends
            7.8.1.2 Value Trends
        7.8.2 Competitive Landscape
        7.8.3 Market Forecast
            7.8.3.1 Volume Trends
            7.8.3.2 Value Trends
    7.9  Kerala
        7.9.1 Market Performance
            7.9.1.1 Volume Trends
            7.9.1.2 Value Trends
        7.9.2 Competitive Landscape
        7.9.3 Market Forecast
            7.9.3.1 Volume Trends
            7.9.3.2 Value Trends
    7.10 Haryana
        7.10.1 Market Performance
            7.10.1.1 Volume Trends
            7.10.1.2 Value Trends
        7.10.2 Competitive Landscape
        7.10.3 Market Forecast
            7.10.3.1 Volume Trends
            7.10.3.2 Value Trends
    7.11 Punjab
        7.11.1 Market Performance
        7.11.1.1 Volume Trends
            7.11.1.2 Value Trends
        7.11.2 Competitive Landscape
        7.11.3 Market Forecast
            7.11.3.1 Volume Trends
            7.11.3.2 Value Trends
    7.12 Rajasthan
        7.12.1 Market Performance
            7.12.1.1 Volume Trends
        7.12.1.2 Value Trends
        7.12.2 Competitive Landscape
        7.12.3 Market Forecast
            7.12.3.1 Volume Trends
            7.12.3.2 Value Trends
    7.13 Madhya Pradesh
        7.13.1 Market Performance
            7.13.1.1 Volume Trends
            7.13.1.2 Value Trends
        7.13.2 Competitive Landscape
        7.13.3 Market Forecast
            7.13.3.1 Volume Trends
            7.13.3.2 Value Trends
    7.14 Bihar
        7.14.1 Market Performance
            7.14.1.1 Volume Trends
            7.14.1.2 Value Trends
        7.14.2 Competitive Landscape
        7.14.3 Market Forecast
            7.14.3.1 Volume Trends
            7.14.3.2 Value Trends
    7.15 Orissa
        7.15.1 Market Performance
            7.15.1.1 Volume Trends
            7.15.1.2 Value Trends
        7.15.2 Competitive Landscape
        7.15.3 Market Forecast
            7.15.3.1 Volume Trends
            7.15.3.2 Value Trends
8    Competitive Landscape
    8.1    Competitive Structure
    8.2    Market Share of Key Players
9    Flavoured Milk Manufacturing Process
    9.1    Product Overview
    9.2    Detailed Process Flow
    9.3    Various Types of Unit Operations Involved
    9.4    Mass Balance and Raw Material Requirements
10    Project Details, Requirements and Costs Involved
    10.1    Land Requirements and Expenditures
    10.2    Construction Requirements and Expenditures
    10.3    Plant Machinery
    10.4    Machinery Pictures
    10.5    Raw Material Requirements and Expenditures
    10.6    Raw Material and Final Product Pictures
    10.7    Packaging Requirements and Expenditures
    10.8    Transportation Requirements and Expenditures
    10.9    Utility Requirements and Expenditures
    10.10    Manpower Requirements and Expenditures
    10.11    Other Capital Investments
11    Loans and Financial Assistance
12    Project Economics

    12.1    Capital Cost of the Project
    12.2    Techno-Economic Parameters
    12.3    Product Pricing and Margins Across Various Levels of the Supply Chain
    12.4    Taxation and Depreciation
    12.5    Income Projections
    12.6    Expenditure Projections
    12.7    Financial Analysis
    12.8    Profit Analysis
13    Key Player Profiles


List of Figures

Figure 1: India: Dairy Industry Overview
Figure 2: India: Dairy Market (in Billion INR), 2010-2016
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2016  
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2010-11 – 2015-16
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2010-11 – 2015-16
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2016-17 – 2020-21
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2016-17 – 2020-21
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2017-2021
Figure 10: India: Flavoured Milk Industry Overview
Figure 11: India: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 12: India: Flavoured Milk Market: Value Trends (in Billion INR), 2009-2016
Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2009-2016
Figure 14: India: Flavoured Milk Market: Retail Price Trends (in INR/Litre), 2009-2016
Figure 15: India: Flavoured Milk Market: Breakup by Region (in %), 2016
Figure 16: India: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021 
Figure 17: India: Flavoured Milk Market Forecast: Value Trends (in Billion INR), 2017-2021
Figure 18: India: Flavoured Milk Industry: SWOT Analysis
Figure 19: India: Flavoured Milk Industry: Value Chain Analysis
Figure 20: India: Flavoured Milk Industry: Porter’s Five Forces Analysis
Figure 21: Karnataka: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 22: Karnataka: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 23: Karnataka: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 24: Karnataka: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 25: Karnataka: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 26: Maharashtra: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 27: Maharashtra: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 28: Maharashtra: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 29: Maharashtra: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 30: Maharashtra: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 31: Tamil Nadu: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 32: Tamil Nadu: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 33: Tamil Nadu: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 34: Tamil Nadu: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 35: Tamil Nadu: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 36: Delhi: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 37: Delhi: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 38: Delhi: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 39: Delhi: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 40: Delhi: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 41: Gujarat: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 42: Gujarat: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 43: Gujarat: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 44: Gujarat: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 45: Gujarat: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 46: Andhra Pradesh and Telangana: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 47: Andhra Pradesh and Telangana: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 48: Andhra Pradesh and Telangana: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 49: Andhra Pradesh and Telangana: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 50: Andhra Pradesh and Telangana: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 51: Uttar Pradesh: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 52: Uttar Pradesh: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 53: Uttar Pradesh: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 54: Uttar Pradesh: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 55: Uttar Pradesh: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 56: West Bengal: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 57: West Bengal: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 58: West Bengal: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 59: West Bengal: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 60: West Bengal: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 61: Kerala: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 62: Kerala: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 63: Kerala: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 64: Kerala: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 65: Kerala: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 66: Haryana: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 67: Haryana: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 68: Haryana: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 69: Haryana: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 70: Haryana: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 71: Punjab: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 72: Punjab: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 73: Punjab: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 74: Punjab: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 75: Punjab: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 76: Rajasthan: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 77: Rajasthan: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 78: Rajasthan: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 79: Rajasthan: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 80: Rajasthan: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 81: Madhya Pradesh: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 82: Madhya Pradesh: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 83: Madhya Pradesh: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 84: Madhya Pradesh: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 85: Madhya Pradesh: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 86: Bihar: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 87: Bihar: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 88: Bihar: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 89: Bihar: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 90: Bihar: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 91: Orissa: Flavoured Milk Market: Volume Trends (in Million Litres), 2009-2016
Figure 92: Orissa: Flavoured Milk Market: Value Trends (in Million INR), 2009-2016
Figure 93: Orissa: Flavoured Milk Market: Breakup of Key Players (in %), 2016
Figure 94: Orissa: Flavoured Milk Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 95: Orissa: Flavoured Milk Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 96: India: Flavoured Milk Market: Retail Sales (in Million Litres), 2009, 2016 & 2022
Figure 97: India: Flavoured Milk Market: Institutional Sales (in Million Litres), 2009, 2016 & 2022
Figure 98: India: Flavoured Milk Market: Breakup of Key Players, 2016
Figure 99: Flavoured Milk Manufacturing Plant: Detailed Process Flow
Figure 100: Flavoured Milk Manufacturing Process: Conversion Rate of Products
Figure 101: Flavoured Milk Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 102: Flavoured Milk Industry: Profit Margins at Various Levels of the Supply Chain
Figure 103: Flavoured Milk Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Dairy Market: Key Industry Highlights, 2016 and 2022
Table 2: India: Dairy Market: Milk Production Breakup by State, 2008-09-2015-16
Table 3: India: Dairy Market: Milk Production Breakup by Cattle, 2008-09-2015-16
Table 4: India: Flavoured Milk Market Forecast: Breakup by Region, 2017-2022
Table 5: India: Flavoured Milk Market Forecast: Breakup by End-Use, 2017-2022
Table 6: Flavoured Milk Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 7: Flavoured Milk Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 8: Flavoured Milk Manufacturing Plant: Costs Related to Machinery (in US$)
Table 9: Flavoured Milk Manufacturing Plant: Raw Material Requirements
Table 10: Flavoured Milk Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 11: Flavoured Milk Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 12: Details of Financial Assistance Offered by Financial Institutions
Table 13: Flavoured Milk Manufacturing Plant: Capital Costs (in US$)
Table 14: Flavoured Milk Manufacturing Plant: Techno-Economic Parameters
Table 15: Flavoured Milk Manufacturing Plant: Taxation and Depreciation
Table 16: Flavoured Milk Manufacturing Plant: Income Projections (in US$)
Table 17: Flavoured Milk Manufacturing Plant: Expenditure Projections (in US$)
Table 18: Flavoured Milk Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 19: Flavoured Milk Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 20: Flavoured Milk Manufacturing Plant: Profit and Loss Account


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