GCC Fresh Milk Market to Reach 2.1 Billion Litres by 2032, Propelled by Rising Health Consciousness

According to the latest report by IMARC Group, titled “GCC Fresh Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," the GCC fresh milk market reached a volume of 1.2 Billion Litres in 2023. Fresh milk is a nutrient-dense dairy product obtained from cows, buffaloes, goats, sheep, and camels. It includes regular, low-fat, skim, modified, fortified, and lactose-free milk. Fresh milk is widely used for drinking, cooking, infant formula, dairy products, and bakery goods. It is rich in essential bioactive compounds and nutrients, such as lactose, casein, lactoferrin, calcium, copper, iron, magnesium, zinc, and vitamins. Fresh milk promotes favorable body composition, strengthens bones, maintains muscle mass, improves circulatory health, and aids in energy production, immunity, tissue repair, and synthesis of hormones and enzymes. It also prevents obesity, reduces cholesterol levels, promotes healthy and shiny skin, and lower stress.

GCC Fresh Milk Market Trends:

The GCC fresh milk market is primarily being driven by the rising health consciousness among the masses. Fresh milk is widely consumed as a healthy and natural product that boosts immunity, prevents mental fatigue, aids in muscle recovery, strengthens bones, maintains body pH, helps in relaxing, and reduces the symptoms of premenstrual syndrome (PMS). Additionally, substantial socio-economic changes and an increase in the region’s per capita income have encouraged the demand for innovative and premium products, such as lactose-free, vitamin-fortified, and sugar-free and low-fat variants, which, in turn, is propelling the market growth. Furthermore, the escalating product demand in the food and beverage (F&B) industry to produce tea, coffee, ice cream, custards, bakery goods, pancakes, bread, and various desserts is providing a considerable boost to the market growth. In line with this, the widespread product utilization in traditional and local delicacies, such as Arab cheese, Sahlab, Ayran, Malabi, and halvah, is favoring the market growth. Apart from this, the introduction of innovative and eco-friendly packaging solutions that improve shelf-life, are easy to transport, and increase convenience is creating a positive outlook for the market. Moreover, the widespread product demand among the geriatric population, as it helps maintain a healthy weight, prevent muscle loss, and reduce the risk of fracture, osteoporosis, and diabetes, is propelling the market growth. Other factors, including the implementation of various regional government initiatives on the development and expansion of milk plants, easy product availability across e-commerce platforms, and rapid development of transportation and cold storage facilities, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach a volume of 2.1 Billion Litres by 2032, exhibiting a CAGR of 6.5% during 2024-2032.

Market Summary:

• On a regional basis, the market has been categorized into Saudi Arabia, UAE, Qatar, Oman, Kuwait, and Bahrain. Currently, Saudi Arabia holds the leading position in the market.
• The competitive landscape of the industry has also been examined, with some of the key players being Almarai, Al Safi Danone, Nada Dairy, Al Ain Dairy and Al Rawabi.
   

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