Fresh milk produced by milch animals such as cows, buffaloes, goats, camels, etc. represents a highly nutritious product. It is rich in a number of essential nutrients such as vitamin A and D, calcium, phosphorus and proteins. Owing to this, it aids in improving bone strength, boosting metabolism, lowering the risk of cardiovascular diseases and maintaining the overall health. Over the past several years, the dairy industry in the GCC region has witnessed rapid development, with fresh milk being the largest product segment. The latest report by IMARC Group titled, “GCC Fresh Milk Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the market reached a volume of 786.5 Million Litres in 2018, growing at a CAGR of 6% during 2011-2018.
The GCC fresh milk market is being driven by a number of factors. One of the major factors is the growing health consciousness among the consumers in the region. This has resulted in a shift towards healthier and natural products, thereby, facilitating the market growth. Another reason is the westernisation of dietary habits, particularly among the large expatriate population, which has created a demand for fresh milk. Moreover, availability of several milk varieties, such as low-fat, calcium and vitamin fortified, lactose-free and organic has also influenced the market. According to the report, the consumption of fresh milk in the GCC region is further expected to reach a volume of 1115.7 Million Litres by 2024.
The report has analysed the market on the basis of countries in the region, providing historical and future consumption trends of fresh milk for each country. Currently, Saudi Arabia represents the largest market for fresh milk in the region. The report has further analysed the competitive landscape of the market and provides the profiles of the key players operating in the market. Some of the major players include Almarai, Alsafi, NADA, Al Ain Dairy and Al Rawabi.
This report provides a deep insight into the GCC fresh milk industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. The report also provides a comprehensive analysis for setting up a fresh milk processing plant. The study analyses the processing and manufacturing requirements, project cost, project funding, project economics, expected returns on investment, profit margins, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the GCC fresh milk industry in any manner.
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