Ghee Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021



Ghee, which is widely used in Indian cooking, is the pure butter fat left over after the milk solids and water are removed from butter. It is very fragrant with a rich nutty taste and represents the second largest consumed dairy product in India, after liquid milk.  A recently released report by IMARC Group, titled “Ghee Market in India: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021”, critically examines the Indian ghee market. The report finds that the market reached a value of around INR XX Billion in 2016, exhibiting a CAGR of 11.1% during 2010-2016. The healthy growth of the market can be attributed to numerous forces. Population growth, rising disposable incomes, easy availability, and growing awareness about the benefits of ghee are some of the factors that are broadening the growth aspects of the market. According to the report, the market is further expected to reach a value of INR 3014 Billion by 2021, growing at a CAGR of around XX% during 2017-2021.

 

The report has examined the Indian Ghee Market in 15 major states:

  • Maharashtra
  • Uttar Pradesh
  • Andhra Pradesh
  • Tamil Nadu
  • Gujarat
  • Rajasthan
  • Karnataka
  • Madhya Pradesh
  • West Bengal
  • Bihar
  • Delhi
  • Kerala
  • Punjab
  • Orissa
  • Haryana

 

For each of the states, the report provides a thorough analysis of the current and historical value and volume trends, market share of key players and market forecast. Currently, Uttar Pradesh represents the largest market, accounting for nearly XX% of the total share. It is followed by Rajasthan and Madhya Pradesh. The competitive landscape of the Indian ghee market has also been covered in this report. Some of the prominent players operating in the market include GCMMF, KMF, Mother Dairy, Sri Vijaya Visakha Milk Producers and Heritage.

The study gives an in-depth analysis of the ghee market landscape in India, covering the current, historical and future trends for ghee production along with its prices. The report also offers SWOT, Value Chain and Porter’s Five Forces analysis of the Indian ghee market along with breakup by segment, region, and an analysis of the competitive landscape. The study is based on both desk research and multiple waves of qualitative primary research. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ghee market in any manner.


1.    Preface
2.    Research Methodology
3.    Executive Summary
4.    Introduction

    4.1.    Overview
    4.2.    Key Industry Trends
5.    Indian Dairy Industry
    5.1.    Market Overview
    5.2.    Market Performance
    5.3.    Market by Organised and Unorganised Segment
    5.4.    Milk Production and Consumption Trends
        5.4.1.    Current and Historical Trends
        5.4.2.    Production and Consumption Forecast
    5.5.    Milk Production by State
    5.6.    Milk Production by Cattle
    5.7.    Milk Utilization Patterns in India
    5.8.    Market Forecast
6.    Indian Ghee  Industry
    6.1.    Market Overview
    6.2.    Market Performance
        6.2.1.    Volume Trends
        6.2.2.    Value Trends
    6.3.    Price Trends
        6.3.1.    Milk Procurement Price Trends
        6.3.2.    Ghee Price Trends
    6.4.    Market Breakup by Region
    6.5.    Market Forecast
    6.6.    SWOT Analysis
        6.6.1.    Strengths
        6.6.2.    Weaknesses
        6.6.3.    Opportunities
        6.6.4.    Threats
    6.7.    Value Chain Analysis
    6.8.    Porter’s Five Forces Analysis
        6.8.1.    Overview
        6.8.2.    Bargaining Power of Buyers
        6.8.3.    Bargaining Power of Suppliers
        6.8.4.    Degree of Competition
        6.8.5.    Threat of New Entrants
        6.8.6.    Threat of Substitutes
    6.9.    Key Success Factors and Risk Factors
7.    Performance of Key Regions
    7.1.    Karnataka
        7.1.1.    Market Performance
            7.1.1.1.    Volume Trends
            7.1.1.2.    Value Trends
        7.1.2.    Competitive Landscape
        7.1.3.    Market Forecast
            7.1.3.1.    Volume Trends
            7.1.3.2.    Value Trends
    7.2.    Maharashtra
        7.2.1.    Market Performance
            7.2.1.1.    Volume Trends
            7.2.1.2.    Value Trends
        7.2.2.    Competitive Landscape
        7.2.3.    Market Forecast
        7.2.3.1.    Volume Trends
            7.2.3.2.    Value Trends
    7.3.    Tamil Nadu
        7.3.1.    Market Performance
            7.3.1.1.    Volume Trends
            7.3.1.2.    Value Trends
        7.3.2.    Competitive Landscape
        7.3.3.    Market Forecast
            7.3.3.1.    Volume Trends
            7.3.3.2.    Value Trends
    7.4.    Delhi
        7.4.1.    Market Performance
            7.4.1.1.    Volume Trends
            7.4.1.2.    Value Trends
        7.4.2.    Competitive Landscape
        7.4.3.    Market Forecast
            7.4.3.1.    Volume Trends
            7.4.3.2.    Value Trends
    7.5.    Gujarat
        7.5.1.    Market Performance
            7.5.1.1.    Volume Trends
            7.5.1.2.    Value Trends
        7.5.2.    Competitive Landscape
        7.5.3.    Market Forecast
            7.5.3.1.    Volume Trends
            7.5.3.2.    Value Trends
    7.6.    Andhra Pradesh and Telangana
        7.6.1.    Market Performance
            7.6.1.1.    Volume Trends
            7.6.1.2.    Value Trends
        7.6.2.    Competitive Landscape
        7.6.3.    Market Forecast
            7.6.3.1.    Volume Trends
            7.6.3.2.    Value Trends
    7.7.    Uttar Pradesh
        7.7.1.    Market Performance
            7.7.1.1.    Volume Trends
            7.7.1.2.    Value Trends
        7.7.2.    Competitive Landscape
        7.7.3.    Market Forecast
            7.7.3.1.    Volume Trends
            7.7.3.2.    Value Trends
    7.8.    West Bengal
        7.8.1.    Market Performance
            7.8.1.1.    Volume Trends
            7.8.1.2.    Value Trends
        7.8.2.    Competitive Landscape
        7.8.3.    Market Forecast
            7.8.3.1.    Volume Trends
            7.8.3.2.    Value Trends
    7.9.    Kerala
        7.9.1.    Market Performance
            7.9.1.1.    Volume Trends
            7.9.1.2.    Value Trends
        7.9.2.    Competitive Landscape
        7.9.3.    Market Forecast
            7.9.3.1.    Volume Trends
            7.9.3.2.    Value Trends
    7.10.    Haryana
        7.10.1.    Market Performance
            7.10.1.1.    Volume Trends
            7.10.1.2.    Value Trends
        7.10.2.    Competitive Landscape
        7.10.3.    Market Forecast
            7.10.3.1.    Volume Trends
            7.10.3.2.    Value Trends
    7.11.    Punjab
        7.11.1.    Market Performance
            7.11.1.1.    Volume Trends
            7.11.1.2.    Value Trends
        7.11.2.    Competitive Landscape
        7.11.3.    Market Forecast
            7.11.3.1.    Volume Trends
            7.11.3.2.    Value Trends
    7.12.    Rajasthan
        7.12.1.    Market Performance
            7.12.1.1.    Volume Trends
            7.12.1.2.    Value Trends
        7.12.2.    Competitive Landscape
        7.12.3.    Market Forecast
            7.12.3.1.    Volume Trends
            7.12.3.2.    Value Trends
    7.13.    Madhya Pradesh
        7.13.1.    Market Performance
            7.13.1.1.    Volume Trends
            7.13.1.2.    Value Trends
        7.13.2.    Competitive Landscape
        7.13.3.    Market Forecast
            7.13.3.1.    Volume Trends
            7.13.3.2.    Value Trends
    7.14.    Bihar
        7.14.1.    Market Performance
            7.14.1.1.    Volume Trends
            7.14.1.2.    Value Trends
        7.14.2.    Competitive Landscape
        7.14.3.    Market Forecast
            7.14.3.1.    Volume Trends
            7.14.3.2.    Value Trends
    7.15.    Orissa
        7.15.1.    Market Performance
            7.15.1.1.    Volume Trends
            7.15.1.2.    Value Trends
        7.15.2.    Competitive Landscape
        7.15.3.    Market Forecast
            7.15.3.1.    Volume Trends
            7.15.3.2.    Value Trends
8.    Competitive Landscape
    8.1.    Competitive Structure
    8.2.    Market Share of Key Players
9.    Ghee  Manufacturing Process
    9.1.    Product Overview
    9.2.    Detailed Process Flow
    9.3.    Various Types of Unit Operations Involved
    9.4.    Mass Balance and Raw Material Requirements
10.    Project Details, Requirements and Costs Involved
    10.1.    Land Requirements and Expenditures
    10.2.    Construction Requirements and Expenditures
    10.3.    Plant Machinery
    10.4.    Machinery Pictures
    10.5.    Raw Material Requirements and Expenditures
    10.6.    Raw Material and Final Product Pictures
    10.7.    Packaging Requirements and Expenditures
    10.8.    Transportation Requirements and Expenditures
    10.9.    Utility Requirements and Expenditures
    10.10.    Manpower Requirements and Expenditures
    10.11.    Other Capital Investments
11.    Loans and Financial Assistance
12.    Project Economics

    12.1.    Capital Cost of the Project
    12.2.    Techno-Economic Parameters
    12.3.    Product Pricing and Margins Across Various Levels of the Supply Chain
    12.4.    Taxation and Depreciation
    12.5.    Income Projections
    12.6.    Expenditure Projections
    12.7.    Financial Analysis
    12.8.    Profit Analysis
13.    Key Player Profiles


List of Figures

Figure 1: India: Dairy Industry Overview
Figure 2: India: Dairy Market (in Billion INR), 2010-2016
Figure 3: India: Dairy Market: Breakup by Segment (in %), 2016  
Figure 4: India: Dairy Market: Total Milk Production (in Million Metric Tons), 2010-11 – 2015-16
Figure 5: India: Dairy Market: Total Milk Consumption (in Million Metric Tons), 2010-11 – 2015-16
Figure 6: India: Dairy Market: Total Milk Production Forecast (in Million Metric Tons), 2016-17 – 2020-21
Figure 7: India: Dairy Market: Total Milk Consumption Forecast (in Million Metric Tons), 2016-17 – 2020-21
Figure 8: India: Milk Utilisation Patterns
Figure 9: India: Dairy Market Forecast (in Billion INR), 2017-2021
Figure 10: India: Ghee Industry Overview
Figure 11: India: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 12: India: Ghee Market: Value Trends (in Billion INR), 2009-2016
Figure 13: India: Milk Market: Procurement Price Trends (in INR/Litre), 2009-2016
Figure 14: India: Ghee Market: Retail Price Trends (in INR/Litre), 2009-2016
Figure 15: India: Ghee Market: Breakup by Region (in %), 2016
Figure 16: India: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021 
Figure 17: India: Ghee Market Forecast: Value Trends (in Billion INR), 2017-2021
Figure 18: India: Ghee Industry: SWOT Analysis
Figure 19: India: Ghee Industry: Value Chain Analysis
Figure 20: India: Ghee Industry: Porter’s Five Forces Analysis
Figure 21: Karnataka: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 22: Karnataka: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 23: Karnataka: Ghee Market: Breakup of Key Players (in %), 2016
Figure 24: Karnataka: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 25: Karnataka: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 26: Maharashtra: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 27: Maharashtra: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 28: Maharashtra: Ghee Market: Breakup of Key Players (in %), 2016
Figure 29: Maharashtra: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 30: Maharashtra: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 31: Tamil Nadu: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 32: Tamil Nadu: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 33: Tamil Nadu: Ghee Market: Breakup of Key Players (in %), 2016
Figure 34: Tamil Nadu: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 35: Tamil Nadu: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 36: Delhi: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 37: Delhi: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 38: Delhi: Ghee Market: Breakup of Key Players (in %), 2016
Figure 39: Delhi: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 40: Delhi: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 41: Gujarat: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 42: Gujarat: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 43: Gujarat: Ghee Market: Breakup of Key Players (in %), 2016
Figure 44: Gujarat: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 45: Gujarat: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 46: Andhra Pradesh and Telangana: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 47: Andhra Pradesh and Telangana: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 48: Andhra Pradesh and Telangana: Ghee Market: Breakup of Key Players (in %), 2016
Figure 49: Andhra Pradesh and Telangana: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 50: Andhra Pradesh and Telangana: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 51: Uttar Pradesh: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 52: Uttar Pradesh: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 53: Uttar Pradesh: Ghee Market: Breakup of Key Players (in %), 2016
Figure 54: Uttar Pradesh: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 55: Uttar Pradesh: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 56: West Bengal: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 57: West Bengal: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 58: West Bengal: Ghee Market: Breakup of Key Players (in %), 2016
Figure 59: West Bengal: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 60: West Bengal: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 61: Kerala: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 62: Kerala: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 63: Kerala: Ghee Market: Breakup of Key Players (in %), 2016
Figure 64: Kerala: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 65: Kerala: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 66: Haryana: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 67: Haryana: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 68: Haryana: Ghee Market: Breakup of Key Players (in %), 2016
Figure 69: Haryana: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 70: Haryana: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 71: Punjab: Ghee Market: Volume Trends (in Million Litres), 2009-2016
Figure 72: Punjab: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 73: Punjab: Ghee Market: Breakup of Key Players (in %), 2016
Figure 74: Punjab: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 75: Punjab: Ghee  Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 76: Rajasthan: Ghee  Market: Volume Trends (in Million Litres), 2009-2016
Figure 77: Rajasthan: Ghee  Market: Value Trends (in Million INR), 2009-2016
Figure 78: Rajasthan: Ghee  Market: Breakup of Key Players (in %), 2016
Figure 79: Rajasthan: Ghee  Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 80: Rajasthan: Ghee  Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 81: Madhya Pradesh: Ghee  Market: Volume Trends (in Million Litres), 2009-2016
Figure 82: Madhya Pradesh: Ghee Market: Value Trends (in Million INR), 2009-2016
Figure 83: Madhya Pradesh: Ghee Market: Breakup of Key Players (in %), 2016
Figure 84: Madhya Pradesh: Ghee Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 85: Madhya Pradesh: Ghee Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 86: Bihar: Ghee  Market: Volume Trends (in Million Litres), 2009-2016
Figure 87: Bihar: Ghee  Market: Value Trends (in Million INR), 2009-2016
Figure 88: Bihar: Ghee  Market: Breakup of Key Players (in %), 2016
Figure 89: Bihar: Ghee  Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 90: Bihar: Ghee  Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 91: Orissa: Ghee  Market: Volume Trends (in Million Litres), 2009-2016
Figure 92: Orissa: Ghee  Market: Value Trends (in Million INR), 2009-2016
Figure 93: Orissa: Ghee  Market: Breakup of Key Players (in %), 2016
Figure 94: Orissa: Ghee  Market Forecast: Volume Trends (in Million Litres), 2017-2021
Figure 95: Orissa: Ghee  Market Forecast: Value Trends (in Million INR), 2017-2021
Figure 96: India: Ghee  Market: Retail Sales (in Million Litres), 2009, 2016 & 2022
Figure 97: India: Ghee  Market: Institutional Sales (in Million Litres), 2009, 2016 & 2022
Figure 98: India: Ghee  Market: Breakup of Key Players, 2016
Figure 99: Ghee  Manufacturing Plant: Detailed Process Flow
Figure 100: Ghee  Manufacturing Process: Conversion Rate of Products
Figure 101: Ghee  Manufacturing Plant: Breakup of Capital Costs (in %)
Figure 102: Ghee  Industry: Profit Margins at Various Levels of the Supply Chain
Figure 103: Ghee  Production: Manufacturing Cost Breakup (in %)

List of Tables

Table 1: India: Dairy Market: Key Industry Highlights, 2016 and 2022
Table 2: India: Dairy Market: Milk Production Breakup by State, 2008-09-2015-16
Table 3: India: Dairy Market: Milk Production Breakup by Cattle, 2008-09-2015-16
Table 4: India: Ghee Market Forecast: Breakup by Region, 2017-2022
Table 5: India: Ghee Market Forecast: Breakup by End-Use, 2017-2022
Table 6: Ghee Manufacturing Plant: Costs Related to Land and Site Development (in US$)
Table 7: Ghee Manufacturing Plant: Costs Related to Civil Works (in US$)
Table 8: Ghee Manufacturing Plant: Costs Related to Machinery (in US$)
Table 9: Ghee Manufacturing Plant: Raw Material Requirements
Table 10: Ghee Manufacturing Plant: Costs Related to Salaries and Wages (in US$)
Table 11: Ghee Manufacturing Plant: Costs Related to Other Capital Investments (in US$)
Table 12: Details of Financial Assistance Offered by Financial Institutions
Table 13: Ghee Manufacturing Plant: Capital Costs (in US$)
Table 14: Ghee Manufacturing Plant: Techno-Economic Parameters
Table 15: Ghee Manufacturing Plant: Taxation and Depreciation
Table 16: Ghee Manufacturing Plant: Income Projections (in US$)
Table 17: Ghee Manufacturing Plant: Expenditure Projections (in US$)
Table 18: Ghee Manufacturing Plant: Cash Flow Analysis Without Considering the Income Tax Liability
Table 19: Ghee Manufacturing Plant: Cash Flow Analysis on Considering the Income Tax Liability
Table 20: Ghee Manufacturing Plant: Profit and Loss Account


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