Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021



Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard-earned money on acquiring internet access, reading newspapers and magazines, subscribing to television and radio, playing video games, going to the movies, etc. Advertising companies, on the other hand, have never failed to follow consumer eyeballs and have continuously increased their spending on advertising within these media as well as out-of-home and digital advertising. As a result, the global advertising market continues to maintain a strong growth momentum. The pace of growth, however, differs significantly across various segments. Segments such as mobile advertising have witnessed exponential growth over the past few years compared to print advertising which has seen its revenues decline over the same period. Similarly, the performance of the advertising market also differs widely from region to region. Western Europe and North America currently represent the slowest growing areas, exhibiting low-to-mid single digit growth rates. In contrast, emerging markets across Asia Pacific, Eastern and Central Europe, Middle East/Africa and Latin America are exhibiting high single-to-double digit growth rates.

Global Advertising Market Size

IMARC’s latest study “Global Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market. This ranges from macro overview of the market to micro details of the industry performance, different mediums of advertising, recent trends, leading player profiles, SWOT analysis of the industry, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the advertising industry in any manner.

                                             

Key Aspects Analyzed:

Understanding the Global advertising market

Focus of the Analysis:

  • Composition of the market
  • Major players
  • SWOT analysis of the industry
  • Historical growth trends and driving factors
  • Market outlook

 

Television advertising market

Focus of the analysis:

  • An overview of the television industry
  • Analysis of various sub-segments with their performance
  • Major industries that use television as an advertising medium
  • Major companies that use television as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

 

Print advertising market

Focus of the analysis:

  • An overview of the print advertising industry
  • Analysis of various sub-segments with their performance
  • Major players in each segment and their performance
  • Major industries that use print as an advertising medium
  • Major companies that use print as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

 

Radio advertising market

Focus of the analysis:

  • An overview of the radio advertising industry
  • Radio listenership
  • Major industries that use radio as an advertising medium
  • Major companies that use radio as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

 

Internet/On-line advertising market

Focus of the analysis:

  • An overview of the Internet/On-line advertising industry
  • Viewership of various websites
  • Major industries that use internet as an advertising medium
  • Major companies that use internet as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

 

Mobile advertising market

Focus of the analysis:

  • An overview of the mobile advertising industry
  • Various forms of mobile advertising
  • Major industries that use mobile as an advertising medium
  • Major companies that use mobile as an advertising medium
  • Historical growth trends and driving factors
  • Market outlook

 

Outdoor advertising market

Focus of the analysis:

  • An overview of the outdoor advertising industry
  • Analysis of various sub-segments with their performance
  • Major industries and companies that use outdoor advertising as an advertising medium
  • Historical growth trends for each sub-segment and driving factors
  • Market outlook for each sub-segment

1 Preface
2 Research Methodology
3 Executive Summary
4 Introduction to the Global Advertising Market

    4.1 Current and Historical Market Trends 
    4.2 Performance of Various Segments 
    4.3 Performance of Various Regions 
    4.4 Key Players and their Market Shares 
    4.5 Market Forecast 
5   Global Advertising Market: Industry Performance 
    5.1 Global Television Advertising Market 
        5.1.1 Current and Historical Market Trends 
        5.1.2 Performance of Various Segments in Television Advertising 
        5.1.3 Performance of Various Regions in Television Advertising 
        5.1.4 Contribution of Major Industries in Television Advertising Market 
        5.1.5 Market Forecast 
    5.2 Global Print Advertising Market
        5.2.1 Current and Historical Market Trends 
        5.2.2 Newspaper Advertising Market 
            5.2.2.1 Current and Historical Market Trends 
            5.2.2.2 Major Newspapers: Performance by Readership 
            5.2.2.3 Market Forecast 
        5.2.3 Magazine Advertising 
            5.2.3.1 Current and Historical Market Trends 
            5.2.3.2 Major Magazines: Performance by Readership 
            5.2.3.3 Market Forecast 
        5.2.4 Contribution of Major Industries in Print Advertising Market 
        5.2.5 Market Forecast 
    5.3 Global Radio Advertising Market 
        5.3.1 Current and Historical Trends 
        5.3.2 Global Radio Advertising Market: Performance by Region 
        5.3.3 Contribution of Major Industries in Radio Advertising Market 
        5.3.4 Market Forecast 
    5.4 Global Outdoor Advertising Market 
        5.4.1 Current and Historical Trends 
        5.4.2 Performance by Region 
        5.4.3 Performance of Various Segments 
        5.4.4 Contribution of Major Industries in Outdoor Advertising Market 
        5.4.5 Market Forecast 
    5.5 Global Internet Advertising Market 
        5.5.1 Current and Historical Trends 
        5.5.2 Performance of Various Regions 
        5.5.3 Search Advertising Market 
            5.5.3.1 Current and Historical Trends 
            5.5.3.2 Market Forecast 
        5.5.4 Display Advertising Market 
            5.5.4.1 Current and Historical Trends 
            5.5.4.2 Market Forecast 
        5.5.5 Classified Advertising Market 
            5.5.5.1 Current and Historical Trends 
            5.5.5.2 Market Forecast 
        5.5.6 Video Advertising Market 
            5.5.6.1 Current and Historical Trends 
            5.5.6.2 Market Forecast 
        5.5.7 Contribution of Major Industries in Internet Advertising Market 
        5.5.8 Most Visited Websites 
        5.5.9 Market Forecast 
5.6 Global Mobile Advertising Market 
        5.6.1 Current and Historical Trends 
        5.6.2 Performance of Various Regions 
        5.6.3 Contribution of Major Industries in Mobile Advertising Market 
        5.6.4 Market Forecast 
5.7 Global Cinema Advertising Market 
        5.7.1 Current and Historical Trends 
        5.7.2 Performance of Various Regions 
        5.7.3 Contribution of Major Industries in Cinema Advertising Market 
        5.7.4 Market Forecast 
6 Global Advertising Market:  SWOT Industry Analysis 
    6.1 Strengths 
    6.2 Weaknesses
    6.3 Opportunities 
    6.4 Threats 
7 Global Advertising Market: Porter’s Five Forces Analysis
    7.1    Overview
    7.2    Bargaining Power of Buyers
    7.3    Bargaining Power of Suppliers
    7.4    Degree of Competition
    7.5    Threat of New Entrants
    7.6    Threat of Substitutes
8 Global Advertising Market: Top Players 
    8.1 WPP Group PLC 
    8.2 Omnicom Group 
    8.3 Publicis Groupe 
    8.4 Interpublic Group of Companies
    8.5 Dentsu 

 

List of Figures

Figure 1: Global: Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 2: Global: Advertising Market: Breakup by Segment (in %), 2016 
Figure 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 & 2021 
Figure 4: Global: Advertising Market: Regional Breakup (in %), 2021 
Figure 5: Global: Advertising Market: Share of Key Players (in %), 2021 
Figure 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2021
Figure 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2021 
Figure 9: Global: Television Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 10: Global: Television Advertising Market: Breakup by Segment (in %), 2021 
Figure 11: Global: Television Advertising Market: Regional Breakup by Value (in US$ Billion), 2021
Figure 12: Global: Television Advertising Market: Regional Breakup (in %), 2021
Figure 13: Global: Television Advertising Market: Breakup by Industries (in %), 2021 
Figure 14: Global: Television Advertising Market Forecast: Sales Value (in US$ Billion), 2017- 2021
Figure 15: Global: Television Advertising Market Forecast: Sales Value by Segment (in US$ Billion) 
Figure 16: Global: Print Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 17: Global: Print Advertising Market: Breakup by Segment (in %), 2017-2021 
Figure 18: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 19: Global: Circulation Revenue of Newspapers (in US$ Billion), 2016 & 2021 
Figure 20: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2021
Figure 21: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 22: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 23: Global: Circulation Revenue of Magazines (in US$ Billion), 2016 & 2021 
Figure 24: Global: Magazine Advertising Market: Top Magazines by Readership (in Million) 
Figure 25: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 26: Global: Print Advertising Market: Breakup by Industries (in %) 
Figure 27: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 28: Global: Print Advertising Market Forecast:  Breakup by Segment (in %), 2017-2021 
Figure 29: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2010-2016 
Figure 30: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 & 2021 
Figure 31: Global: Radio Advertising Market: Regional Breakup (in %), 2016 
Figure 32: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016 
Figure 33: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 34: Global: Outdoor Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 35: Global: Outdoor Advertising Market: Regional Breakup by Value, 2016 & 2021 
Figure 36: Global: Outdoor Advertising Market: Breakup by Region (in %), 2016 
Figure 37: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2021
Figure 38: Global: Outdoor Advertising Market: Breakup by Industries (in %), 2021 
Figure 39: Global: Outdoor Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 40: Global: Internet Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 41: Global: Internet Advertising Market: Breakup by Segment (in %), 2021
Figure 42: Global: Internet Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 & 2021 
Figure 43: Global: Internet Advertising Market: Regional Breakup (in %), 2021 
Figure 44: Global: Search Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 45: Global: Search Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 46: Global: Display Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 47: Global: Display Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 48: Global: Classified Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 49: Global: Classified Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 50: Global: Video Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 51: Global: Video Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 52: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016 
Figure 53: Global: Internet Advertising Market: Most Visited Websites 
Figure 54: Global: Internet Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 55: Global: Mobile Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 56: Global: Mobile Advertising Market: Breakup by Segment (in %), 2021 
Figure 57: Global: Mobile Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 & 2021 
Figure 58: Global: Mobile Advertising Market: Regional Breakup (in %), 2016 
Figure 59: Global: Mobile Advertising Market: Breakup by Industries (in %), 2021
Figure 60: Global: Mobile Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021 
Figure 61: Global: Cinema Advertising Market: Sales Value (in US$ Billion), 2017-2021 
Figure 62: Global: Cinema Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 & 2021 
Figure 63: Global: Cinema Advertising Market: Regional Breakup (in %), 2016 
Figure 64: Global: Cinema Advertising Market: Breakup by Industries (in %) 
Figure 65: Global: Cinema Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2021
Figure 66: Global Advertising Market: SWOT Analysis
Figure 67: Global Advertising Market: Porter’s Five Forces Analysis 

 

 

List of Tables

Table 1: Global: Advertising Market- Performance of Various Segments, (in US$ Billion), 2017-2021 
Table 2: Global: Advertising Market Forecast- Performance of Various Segments, (in US$ Billion), 2017-2021


Note: We value your privacy and will never rent or sell your email address. Privacy policy

Special Prices


    IMARC provides special pricing for:

  • Academic Institutes
  • Government Agencies
  • Nonprofit Organizations
  • For more information, feel free to contact us.






Related Report

Saudi Arabia Electric Motor Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Electric motors are electro-mechanical devices which convert electrical energy to mechanical energy. These motors are integral components of compressors, pumps, fans, disk drives, electric cars, etc.


GCC Electric Motor Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Electric motors are devices which convert electrical energy into mechanical energy. They offer numerous advantages such as long operating life, low energy consumption, low maintenance, and high endurance for fluctuating voltages.


Particle Size Analysis Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Particle size analysis is the process of determining the size distribution of particles in a given solid, emulsion, suspension or aerosol sample. Different methods of analysis are employed to measure particle size, wherein some methods can be used for a wide range of samples while others are specifi...


Portable Generator Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Portable generators are backup devices designed to provide temporary AC power for non-hardwired, stand-alone applications. These generators work by using supplied fuel such as diesel or gas.


Cognitive Systems Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Cognitive systems are a category of technologies that use both natural language processing and machine learning to ease the interaction between humans and machines.