India Water Purifier Market

Market Overview:

The India water purifier market size reached US$ 3070.7 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 6880.3 Million by 2032, exhibiting a growth rate (CAGR) of 9.1% during 2024-2032. The rising prevalence of waterborne diseases in the country, the implementation of favorable government initiatives promoting safe drinking water, and the emerging technological advancements in water purification technology are some of the major factors propelling the market.

A water purifier is a technological device designed to remove contaminants, impurities, and undesirable substances from water, rendering it safe and suitable for consumption and various domestic uses. It employs a range of filtration, chemical, and physical processes to eliminate pollutants such as bacteria, viruses, sediment, chlorine, heavy metals, and other harmful agents present in water sources. It is equipped with several types of filtration media, such as activated carbon, reverse osmosis membranes, and ultraviolet (UV) sterilization lamps, depending on the specific contaminants they need to address. Additionally, it enhances its quality, taste, and odor, by efficiently treating water, contributing to improved health and well-being.

The market is primarily driven by the growing awareness about waterborne diseases and health concerns related to contaminated drinking water. In addition, the rising demand for reliable water purification solutions and consumers recognizing the importance of safe and clean drinking water for their well-being are contributing to the market growth. Moreover, several advancements in water purification technology have made systems more affordable, efficient, and user-friendly representing another major growth-inducing factor. As these technologies become more accessible, consumers are inclined to invest in water purification solutions that cater to their specific requirements. Besides this, government initiatives and regulations promoting clean water access with campaigns such as the swachh bharat abhiyan and efforts to improve rural water infrastructure resulted in the adoption of water purifiers, thus accelerating the market growth. Furthermore, rapid urbanization and industrialization led to increased pollution of water sources, further emphasizing the need for effective water purification systems, thus creating a positive market outlook.

India Water Purifier Market Trends/Drivers:

The rising prevalence of waterborne diseases

The increasing occurrences of waterborne diseases in India are influencing market growth. In addition, the growing population, and diverse geographic regions, the country faces challenges in ensuring access to safe drinking water for all, thus influencing the market growth. Also, contaminated water sources led to outbreaks of diseases such as cholera, typhoid, and gastroenteritis, causing considerable health concerns, thus augmenting the market growth. Moreover, the growing awareness of the health risks associated with consuming impure water prompted individuals and households to seek reliable water purification solutions representing another major growth-inducing factor. Besides this, the need to safeguard against waterborne illnesses led to the escalating demand for advanced water purifiers that can effectively remove contaminants, bacteria, viruses, and other harmful substances from drinking water, thus accelerating market growth. This heightened awareness has driven consumers to prioritize investing in water purification systems as a preventive measure to ensure the health and well-being of their families.

The implementation of favorable government initiatives

Government initiatives aimed at promoting safe drinking water are shaping the market growth in India. Additionally, efforts such as the swachh bharat abhiyan, which emphasizes cleanliness and access to clean water, raised awareness about water quality issues across the nation, encouraging individuals and communities to take proactive steps to ensure the purity of their drinking water thus contributing to the market growth. Moreover, the implementation of several initiatives by the government to facilitate the distribution of water purification systems in rural and urban areas ensures access to safe drinking water for underserved communities which represents another major growth-inducing factor. Furthermore, these initiatives elevated the importance of clean water and fostered a sense of responsibility among consumers to adopt water purification solutions, thus propelling market growth.

India Water Purifier Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India water purifier market report, along with forecasts at the country level from 2024-2032. Our report has categorized the market based on technology type, distribution channel and end user.

Breakup by Technology Type:

• Gravity Purifiers 
• RO Purifiers
• UV Purifiers
• Sediment Filter
• Water Softener
• Others
   

RO purifiers represent the most popular technology type

The report has provided a detailed breakup and analysis of the market based on the technology type. This includes gravity purifiers, RO purifiers, UV purifiers, sediment filter, water softener, and others. According to the report, RO purifiers accounted for the largest market share.

Reverse osmosis (RO) purifiers utilize a sophisticated process that involves the removal of impurities, contaminants, and dissolved solids from water through a semipermeable membrane. This technology excels in removing numerous pollutants, including heavy metals, dissolved salts, bacteria, and viruses, thereby ensuring that the purified water meets stringent quality standards, thus contributing to market growth.

Moreover, the increasing incidences of waterborne diseases and contamination issues in India are escalating the demand for water purifiers that can effectively address these concerns, thus representing another major growth-inducing factor. Also, RO purifiers significantly reduce the risk of waterborne illnesses by producing safe and potable drinking water, thus augmenting market growth.

Furthermore, the widespread availability of impure water sources, especially in urban and semi-urban areas, is driving the adoption of RO purifiers that offer a practical solution to households and businesses seeking reliable and convenient ways to obtain clean drinking water without the need for expensive bottled water, is propelling the market growth. Along with this, RO can cater to diverse water sources, including borewell, municipal, and tanker water, adding to its appeal while ensuring that consumers across various regions and water quality profiles can benefit from its purification capabilities, thus creating a positive market outlook.

Breakup by Distribution Channel:

• Retail Stores
• Direct Sales
• Online
   

Retail stores presently account for the largest market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes retail stores, direct sales, and online. According to the report, retail stores accounted for the largest market share.

Retail stores, brick-and-mortar establishments, and their online counterparts offer a tangible and personalized shopping experience for consumers seeking water purification solutions, thus influencing market growth. Additionally, the physical presence of retail outlets allows customers to interact with various models, understand product features, and receive expert guidance from trained staff, all of which contribute to informed purchase decisions, thus augmenting the market growth.

Moreover, the market encompasses a diverse range of products, each catering to specific needs and preferences, and retail stores provide a platform where customers can compare different brands, technologies, and price points side by side, aiding them in selecting the most suitable solution for their requirements, thus representing another major growth-inducing factor.

Besides this, customers prefer to physically examine and verify the authenticity and quality of water purifiers before purchasing which offers a sense of security, assuring consumers of genuine products and after-sales service, thus accelerating the market growth. Along with this, the convenience of immediate availability allows consumers to walk into a store, make a purchase, and take their water purifier home the same day thus propelling the market growth. This expedites the process and is particularly appealing to individuals seeking immediate solutions to their water quality concerns.

Breakup by End User:

• Industrial
• Commercial
• Household
   

Households hold the largest share of the market

A detailed breakup and analysis of the market based on the end-user has also been provided in the report. This includes industrial, commercial, and household. According to the report, households accounted for the largest market share.

The increasing demand for water purifiers in the household sector due to the growing health concerns among individuals is contributing to the market growth. Additionally, the growing awareness of waterborne diseases and the health risks associated with consuming contaminated water led to product adoption among individuals prioritizing the health and well-being of their family members, thus influencing the market growth. Also, this concern led households to seek reliable and efficient water purification solutions to safeguard against waterborne pathogens and contaminants.

Moreover, rapid urbanization and changing lifestyles led to an increased reliance on packaged drinking water, bottled water, and home-based water purification systems representing another major growth-inducing factor. Along with this, urban households seek convenient and accessible solutions that fit their modern, fast-paced lives, thus propelling market growth. The preference for ready access to clean water, whether for drinking, cooking, or hygiene purposes, has fueled the adoption of water purifiers within households.

Furthermore, households value the ability to customize their water purification preferences based on their specific needs thus creating a positive market outlook. The private nature of household consumption allows individuals to customize their water treatment solutions according to taste preferences, family size, and health considerations.

Breakup by Region:

• North India
• West and Central India
• South India
• East India
   

West and Central India exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, West and Central India accounted for the largest market share.

West and Central India encompass several densely populated urban centers and industrial hubs, cities such as Mumbai, Pune, Ahmedabad, and Indore are located in these regions, experiencing rapid urbanization and industrialization. Additionally, the growing population density and industrial activities in these areas have increasing concerns about water quality and pollution, driving the demand for reliable water purification solutions.

Moreover, the West and Central India region hosts a substantial number of businesses, manufacturing units, and service sectors requiring access to clean and safe water for their operations. Also, the increased awareness of the impact of waterborne diseases on workforce health and productivity has prompted businesses to invest in water purification systems, escalating the demand in the market.

Furthermore, the infrastructure development and supportive government initiatives in these regions are facilitating the growth of the water purifier market. Along with this, access to electricity, availability of retail outlets, and distribution networks make it easier for consumers to purchase and maintain water purifiers, thus propelling the market growth.

Competitive Landscape:

Nowadays, key players in the Indian water purifier market are strategically implementing various measures to bolster their positions and maintain a competitive edge in the industry. They are investing in research and development (R&D) to introduce innovative water purification technologies and product variations including the development of compact, energy-efficient, and technologically advanced purifiers that cater to different consumer preferences and water quality challenges. Moreover, companies are placing a strong emphasis on quality assurance, obtaining certifications from reputable organizations for meeting water quality standards enhances their credibility and assures consumers of the effectiveness of their products representing another major growth-inducing factor. They are establishing a robust distribution network and expanding their presence by partnering with retailers, e-commerce platforms, and local dealers to ensure easy accessibility of their products across both urban and rural areas. Furthermore, companies are consistently investing in research to stay ahead of emerging water quality challenges including anticipating changes in water sources due to environmental factors and adapting their products accordingly.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of the key players.

India Water Purifier Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India water purifier market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India water purifier market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India water purifier industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.