Global Print Advertising Market Report & Forecast 2017-2022



Print advertising represents one of the oldest and widespread forms of media, mainly consisting of newspapers and consumer magazines. It is versatile, creative, engaging and can be accessed easily by everyone. However, due to digitalization of media, people have shifted from print to electronic channels. As a result, organisations are now spending more on digital advertisements as opposed to print. This shift has, therefore, affected the growth of the global print advertising market. According to a new report published by IMARC Group, titled “Global Print Advertising Market Report & Forecast 2017-2022”, the market reached a value of US$ 100 Billion in 2016, declining at a CAGR of around 2% during 2009-2016.Despite the market’s declining growth and the competition faced from the newer advertising media such as internet and mobile advertising, print advertising still accounts for a significant share in the global advertising market. This can be attributed to a number of factors. A large portion of the global population still subscribes to newspapers and magazines either because they are habitual of reading it or it is considered a symbol of respectability for educated families. Moreover, print ads are less intrusive and at the same time provide unlimited exposure than other forms of media as the reader can study the advertisement at his leisure without any time limit or interruptions. Print media also provides position flexibility as it offers a choice to the advertisers as to where to place the ad in a publication. Findings from the report further suggest that while the print advertising market is declining in developed markets, it is experiencing a balanced growth in emerging markets.

print advertising market

The report has segmented the global print advertising market on the basis of type which include newspapers and magazines. Currently, newspaper advertising represents the largest segment. Based on industry, the report lists the key industries which actively uses print as a medium for advertising. Market share analysis of key regions and markets have also been provided in the report. Major markets for print advertising include Asia-Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report has further analysed the competitive analysis of the market covering the major players of the global print advertising market.

This report provides a deep insight into the global print advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, current trends, key market drivers and challenges, Porter’s five forces analysis, print advertising pricing models, margins in print advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the print advertising industry in any manner.


1 Research Methodology 
2 Executive Summary 
3 Introduction
 
    3.1 Overview 
    3.2 Key Industry Trends 
4 Global Advertising Market 
    4.1 Current and Historical Market Trends 
    4.2 Performance of Various Segments 
    4.3 Performance of Various Regions 
    4.4 Key Players and their Market Shares 
    4.5 Market Forecast 
5 Global Print Advertising Market 
    5.1 Market Overview 
    5.2 Current and Historical Market Trends 
    5.3 Market Breakup by Type 
    5.4 Market Breakup by Region 
        5.4.1 Asia Pacific 
        5.4.2 EMEA 
        5.4.3 North America 
        5.4.4 Latin America 
    5.5 Newspapers Advertising 
        5.5.1 Advertising Revenue: Current and Historical Market Trends 
        5.5.2 Circulation Revenue: Current and Historical Market Trends 
        5.5.3 Market Breakup by Region 
        5.5.4 Major Newspapers: Performance by Readership 
        5.5.5 Market Forecast 
    5.6 Magazines Advertising 
        5.6.1 Advertising Revenue: Current and Historical Market Trends 
        5.6.2 Circulation Revenue: Current and Historical Market Trends 
        5.6.3 Market Breakup by Region 
        5.6.4 Major Magazines: Performance by Readership 
        5.6.5 Market Forecast 
    5.7 Market Breakup by Industry 
    5.8 Market Forecast 
    5.9 Print Advertising Pricing Models 
    5.10 SWOT Analysis
        5.10.1 Overview
        5.10.2 Strengths
        5.10.3 Weaknesses
        5.10.4 Opportunities
        5.10.5 Threats
    5.11 Value Chain Analysis
        5.11.1 Research
        5.11.2 Content Development
        5.11.3 Advertising Agencies
        5.11.4 Print Advertising Media (Newspapers. Magazines, Pamphlet, etc.)
        5.11.5 Audience
    5.12 Porters Five Forces Analysis 
        5.12.1 Bargaining Power of Suppliers 
        5.12.2 Bargaining Power of Buyers 
        5.12.3 Threat of Substitutes 
        5.12.4 Competitive Rivalry 
        5.12.5 Threat of New Entrants 
    5.13 Key Challenges 
6 Global Print Advertising Market: Competitive Landscape 
    6.1 Market Structure 
    6.2 Profiles of Leading Players 


 

List of Figures

Figure 4 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016 
Figure 4 2: Global: Advertising Market: Breakup by Segment (in %), 2016 
Figure 4 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016 
Figure 4 4: Global: Advertising Market: Regional Breakup (in %), 2016 
Figure 4 5: Global: Advertising Market: Share of Key Players (in %), 2016 
Figure 4 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022 
Figure 4 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022 
Figure 4 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022 
Figure 5 1: Global: Print Advertising Market: Sales Value (in US$ Billion), 2009-2016 
Figure 5 2: Global: Print Advertising Market: Breakup by Segment (in %), 2009-2016 
Figure 5 3: Global: Print Advertising Market: Value Breakup by Region (in %), 2016 and 2022 
Figure 5 4: Asia Pacific: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022 
Figure 5 5: EMEA: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022 
Figure 5 6: Global: Print Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022 
Figure 5 7: North America: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022 
Figure 5 8: Latin America: Print Advertising Market: Sales Value (in US$ Billion), 2016 and 2022 
Figure 5 9: Global: Newspaper Advertising Market: Sales Value (in US$ Billion), 2009-2016 
Figure 5 10: Global: Circulation Revenue of Newspapers (in US$ Billion), 2009 and 2016 
Figure 5 11: Global: Newspapers Advertising Market: Value Breakup by Region (in %), 2016 
Figure 5 12: Global: Newspaper Advertising Market: Top Newspapers by Circulation (in 000), 2016 
Figure 5 13: Global: Newspaper Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022 
Figure 5 14: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2009-2016 
Figure 5 15: Global: Circulation Revenue of Magazines (in US$ Billion), 2009 and 2016 
Figure 5 16: Global: Magazines Print Advertising Market: Value Breakup by Region (in %), 2016 
Figure 5 17: Global: Magazine Advertising Market: Top Magazines by Readership (in Million) 
Figure 5 18: Global: Magazine Advertising Market: Sales Value (in US$ Billion), 2017-2022 
Figure 5 19: Global: Print Advertising Market: Breakup by Industries (in %) 
Figure 5 20: Global: Print Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022 
Figure 5 21: Global: Print Advertising Market Forecast: Breakup by Segment (in %), 2017-2022 
Figure 5 22: Print Advertising Market: Porter’s Five Forces Analysis 



List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016 
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022 


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