Global Radio Advertising Market Report & Forecast 2017-2022



Radio, besides providing entertainment to listeners, represents one of the oldest advertising media which is relatively cheaper as compared to television and at the same time, delivers a vast audience to the advertisers. As a result, it has become an influential as well as a cost-effective route of advertisement for big and small companies alike. According to the report by IMARC Group, titled “Global Radio Advertising Market Report & Forecast 2017-2022”, the revenues of the global radio advertising market experienced a steep decline in 2008 and 2009 due to the global financial crisis. From 2010 onwards, however, revenues have continuously increased. During 2009-2016, the market has grown at a CAGR of 2.2%, reaching a value of US$ 32.5 Billion in 2016.

Although newer advertising platforms such as internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to many reasons. The portability of radio makes it a favourable source of entertainment and news. Secondly, radio offers a wide demographic coverage as it appeals to varied segments of audience via a number of programmes such as news, education, music and entertainment, employment, etc. Moreover, as many villages all across the globe still lack electricity penetration, radio continues to be their major source of information and entertainment and as a result, radio signifies an influential medium of advertising for rural markets. Nowadays, the increasing penetration of smart phones and internet facilities have led to a rise in the number of online radio audience which is also driving the growth of the global radio advertising market.

                                                 Radio Advertising Market

The report has segmented the global radio advertising market on the basis of types: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising and Satellite Radio Advertising. The report has also segmented the market on the basis of industry, listing the key industries which are actively using radio advertising. Market share analysis of key regions and markets have also been provided in the report. North America currently represents the largest market for radio advertising. Other major markets include Asia Pacific, EMEA (Europe, Middle East & Africa) and Latin America. On a competitive front, the report has analysed the key players currently operating in the global radio advertising market.

This report provides a deep insight into the global radio advertising industry covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, Porter’s five forces analysis, radio advertising pricing models, margins in radio advertising, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the radio advertising industry in any manner.


1 Research Methodology
2 Executive Summary
3 Introduction

    3.1 Overview
    3.2 Key Industry Trends
4 Global Advertising Market
    4.1 Current and Historical Market Trends
    4.2 Performance of Various Segments
    4.3 Performance of Various Regions
    4.4 Key Players and their Market Shares
    4.5 Market Forecast
5 Global Radio Advertising Market
    5.1 Market Overview
    5.2 Current and Historical Market Trends
    5.3 Market Breakup by Type
        5.3.1 Traditional Radio Advertising
        5.3.2 Terrestrial Radio Broadcast Advertising
        5.3.3 Terrestrial Radio Online Advertising
        5.3.4 Satellite Radio Advertising
    5.4 Market Breakup by Region
        5.4.1 North America
        5.4.2 EMEA
        5.4.3 Asia Pacific
        5.4.4 Latin America
    5.5 Market Breakup by Industry
    5.6 Market Forecast
    5.7 Radio Advertising Pricing Models
    5.8 SWOT Analysis
        5.8.1 Overview
        5.8.2 Strengths
        5.8.3 Weaknesses
        5.8.4 Opportunities
        5.8.5 Threats
    5.9 Value Chain Analysis
        5.9.1 Research
        5.9.2 Content Development
        5.9.3 Advertising Agencies
        5.9.4 Radio Channels 
        5.9.5 Audience
    5.10 Porters Five Forces Analysis
        5.10.1 Bargaining Power of Suppliers
        5.10.2 Bargaining Power of Buyers
        5.10.3 Threat of Substitutes
        5.10.4 Competitive Rivalry
        5.10.5 Threat of New Entrants
    5.11 Key Challenges
6 Global Radio Advertising Market: Competitive Landscape
    6.1 Market Structure
    6.2 Profiles of Leading Players


List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2016
Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in US$ Billion), 2009 and 2016
Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2016
Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2016
Figure 5 6: Global: Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
Figure 5 7: Global: Advertising Market Forecast: Breakup by Segment (in %), 2022
Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2022
Figure 6 1: Global: Radio Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 6 2: Global: Radio Advertising Market: Value Breakup by Type (in %), 2016
Figure 6 3: Global: Traditional Radio Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 6 4: Global: Terrestrial Radio Broadcast Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 6 5: Global: Terrestrial Radio Online Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 6 6: Global: Satellite Radio Advertising Market: Sales Value (in US$ Billion), 2009-2016
Figure 6 7: Global: Radio Advertising Market: Regional Breakup by Value (in US$ Billion), 2016 and 2022
Figure 6 8: Global: Radio Advertising Market: Regional Breakup (in %), 2016
Figure 6 9: North America: Radio Advertising Market: Sales Value (in US$ Billion), 2016 and 2022
Figure 6 10: Global: Mobile Advertising Market: Breakup by Industries (in %), 2016
Figure 6 11: Global: Radio Advertising Market Forecast: Sales Value (in US$ Billion), 2017-2022
Figure 6 12: Radio Advertising Market: Porter’s Five Forces Analysis

List of Tables
Table 3 1: Global: Advertising Market: Performance of Various Segments, (in US$ Billion), 2009-2016
Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in US$ Billion), 2017-2022


Note: We value your privacy and will never rent or sell your email address. Privacy policy

Special Prices


    IMARC provides special pricing for:

  • Academic Institutes
  • Government Agencies
  • Nonprofit Organizations
  • For more information, feel free to contact us.






Related Report

Saudi Arabia LED Lights Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

According to IMARC Group’s latest report titled, “Saudi Arabia LED Lights Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022”, the market reached a value of SAR 490 Million in 2016, growing at a CAGR of around 19% during 2009-2016.


Robotics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2017-2022

Robots are machines which can be programmed to perform certain routine tasks on command. They are faster, more precise and consistent than human beings and thereby offer increased efficiency and productivity. Earlier, robots were primarily used in assembly lines of the automotive industry but their ...


Global Outdoor Advertising Market Report and Forecast 2017-2022

According to IMARC Group, the global outdoor advertising market reached a value of around US$ 37.7 Billion in 2016, exhibiting a CAGR of around 5.4% during 2009-2016.


Global Television Advertising Market Report & Forecast 2017-2022

Television represents one of the most popular and widespread forms of media worldwide with around 1.6 billion households having one or more television sets. The prevalence of television makes it a preferred choice for advertisements for both large and small businesses. Television offers advertisers ...


Global Internet Advertising Market Report & Forecast 2017-2022

Nowadays, internet represents one of the fastest growing media segments with over 3 billion people accessing the world wide web every day. People use the internet through devices ranging from mobile phones and tablets to personal computers. These users belong to a diverse range of geographical locat...