Africa E-Learning Market Facilitated by Growing Internet Penetration

The Africa e-learning market has witnessed a strong growth over the past few years. This can be accredited to the rapidly growing market of electronic devices and increasing prevalence of internet which supports the adoption of e-learning solutions.



E-learning refers to a learning system based on formalised teaching through electronic resources. It helps the students with different learning abilities to proceed through courses as per their convenience. E-learning is gaining prominence in African countries as the classroom teaching in the region is unable to meet the growing need to impart quality education. It also allows the learners to further a career and gain new qualifications. A new research report by IMARC Group, titled Africa E-Learning Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023, estimates that the market reached a value of more than US$ 690 Million in 2017, representing a CAGR of around 15% during 2010-2017. The report further anticipates the market to reach a value of more than US$ 1,571 Million by 2023.

Africa E-Learning Market Drivers/Constraints:

  • The African education system is underfunded; the education institutes are situated in remote locations and lack qualified teaching staff. As a result, students are increasingly adopting e-learning methods, thereby supporting the market growth.
  • Another major factor is the rapidly growing market of mobile devices that facilitates the development of e-learning in Africa. This is further supported by the heavy investments made by national governments and international authorities for developing a modern framework for education in the region so as to provide the learners quality education and diversify their skill-sets.
  • As e-learning enables the students to access numerous learning tools, share content online, choose from a wide range of specially designed courses and engage in interactive sessions from miles apart, they are increasingly opting for e-learning courses.
  • The lack of proper IT infrastructures and connectivity solutions act as a major restraint for the market growth.


Africa E-Learning Market to Reach US$ 1,571 Million by 2023

Sector Insights:

Based on sector, the report finds that K-12 sector is the largest sector of the Africa e-learning market as it offers improved accessibility and flexibility to the students. It is followed by post-secondary, corporate and government learning and others.

Product Type Insights:

On the basis of type, the market has been segmented as packaged content, services and platform. Currently, packaged content accounts for the majority of the market share.

Technology Insights:

Based on technology, the market has been segregated into mobile learning, simulation-based learning, game-based learning and learning management system (LMS). Mobile learning currently dominates the market, as governments and other regional and international institutions are supporting countries in Africa to integrate learning technologies into education and corporate training.

Regional Insights:

Region-wise, South Africa represents the largest market, accounting for nearly a fourth of the market share. Other major regions include Morocco, Nigeria, Tunisia and Kenya. 

Competitive Landscape:

The market is concentrated in nature with the presence of a small number of players who compete in terms of prices and quality. Some of the leading players operating in the market are:

  • Eneza Education
  • Via Afrika
  • Obami
  • Tutor.ng
  • Dapt.io


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