Market Entry and Opportunity Assessment

Entering unexplored markets represents a game of high risk, high reward. An organization’s blueprint for success in one geography or sector may backfire in another. It is estimated that for every successful market entry, there are around four failures. Inexperienced start-ups undergo some of these dismays, but so do numerous sophisticated organizations and experienced entrepreneurs who should have known better. IMARC helps expansion-focused organizations reformulate for success. We intricately assess opportunity and hedge risk with a comprehensive, geographically nuanced market assessment to advise your next strategic market entry.

Using our strong in-house team, global experts, proven methodologies, and numerous proprietary data sources, IMARC gives you a sweeping view of risk and reward. Our market and opportunity assessment reports take into consideration multiple market factors in amalgamation with your core brand proposition, product benefits, weaknesses, and your potential to succeed in the market. We consider a mix of external market factors and your organizational strengths to advise priority target markets. This allows our clients to know where to play and how to win. Apart from new market entry, our research framework is also designed to ensure that our clients are able to defend their existing market shares from potential competitors.

Succeed in New Markets and Tap Unexplored Opportunities

Connect with Us for Our Strategic Market Entry and Opportunity Assessment Support.

IMARC’s Solution Offering for Market Entry and Opportunity Assessment

Exploratory

Identifying the most potential investment trends in a region and evaluating if they are a right fit for your business

Pre-Entry

Deep-dive analysis into a specific market to quantify the size, the opportunity, intensity of the competition, and the risk-to-reward ratio

During Entry

Vetting your local partners, value chain participants, investors and other stakeholders and creating a strategy for long term success

Post-Entry

Identifying opportunities for growth and expansion and preparing for unforeseen threats and challenges

What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

  • Experienced consultants proficient in diverse business domains, providing tailored solutions for your specific needs.
  • Advanced data modeling and analytical expertise to support robust business strategies.
  • Expertise in regulatory approvals and licensing processes to ensure seamless compliance and operational efficiency.
  • Strong domain expertise across multiple industry verticals.
  • Specialized in business setup services, offering comprehensive support from feasibility analysis to operational excellence.
  • Proficient in quantitative and qualitative primary research, delivering deep insights for strategic decision-making.

Client Base

  • We partner with clients from a wide range of industries.
  • Existing clientele of 3000+ organizations across the private, public, and social sectors.
  • Client base extends across Asia, North America, South America, Europe, Australia, and Africa.
  • Highly satisfied clients, with over 65% of our new business generating from referrals.
  • Our association with some of the world's top corporations and institutions demonstrates that your assignment is in the right hands.

Network of Experts

  • Strong network of experts across all major industries and geographies.
  • Commercial and non-commercial relationships with some of the world's top institutions.
  • Access to industry experts for validation and enhancement of business strategies, ensuring optimal outcomes.
  • Multilingual capabilities to support diverse global operations.
  • Effective partner identification services to secure strategic alliances and drive business growth.

Customized Solutions

  • Global consulting services covering a broad spectrum of industry verticals.
  • Tailored research strategies combining industry surveys, expert interviews, and advanced analytical techniques.
  • Comprehensive support for business setup, including site selection, compliance, and operational launch.
  • Specialized marketing and sales services to enhance market reach and revenue growth.
  • Extensive procurement research to optimize supply chain efficiency and cost-effectiveness.
  • Detailed market analysis and tracking of high-growth markets to stay ahead of industry trends.
  • Over 15,000 off-the-shelf industry reports and on-demand expert support for immediate insights.
Operations Excellence

Operations Excellence

  • Efficient management of end-to-end business processes, ensuring seamless establishment and operation.
  • Continuous support services for sustained success and adaptability in dynamic markets.
  • Strategic consulting to enhance business performance, operational efficiency, and competitive advantage.
  • Comprehensive business development services, driving growth and long-term success for your organization.

Our Clients

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients with the insights, strategies, and execution needed to achieve their business goals. Read our testimonials to find out what our customers say about our work.
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.