Market Entry and Opportunity Assessment

Entering unexplored markets represents a game of high risk, high reward. An organization’s blueprint for success in one geography or sector may backfire in another. It is estimated that for every successful market entry, there are around four failures. Inexperienced start-ups undergo some of these dismays, but so do numerous sophisticated organizations and experienced entrepreneurs who should have known better. IMARC helps expansion-focused organizations reformulate for success. We intricately assess opportunity and hedge risk with a comprehensive, geographically nuanced market assessment to advise your next strategic market entry.

Using our strong in-house team, global experts, proven methodologies, and numerous proprietary data sources, IMARC gives you a sweeping view of risk and reward. Our market and opportunity assessment reports take into consideration multiple market factors in amalgamation with your core brand proposition, product benefits, weaknesses, and your potential to succeed in the market. We consider a mix of external market factors and your organizational strengths to advise priority target markets. This allows our clients to know where to play and how to win. Apart from new market entry, our research framework is also designed to ensure that our clients are able to defend their existing market shares from potential competitors.

Succeed in New Markets and Tap Unexplored Opportunities

Connect with Us for Our Strategic Market Entry and Opportunity Assessment Support.

IMARC’s Solution Offering for Market Entry and Opportunity Assessment


Identifying the most potential investment trends in a region and evaluating if they are a right fit for your business


Deep-dive analysis into a specific market to quantify the size, the opportunity, intensity of the competition, and the risk-to-reward ratio

During Entry

Vetting your local partners, value chain participants, investors and other stakeholders and creating a strategy for long term success


Identifying opportunities for growth and expansion and preparing for unforeseen threats and challenges

What Makes IMARC a Trusted Market Research Partner

Strong Inhouse Expertise

  • Analysts experienced in primary and secondary research processes with a sound domain understanding
  • Statisticians and modeling experts with unmatched expertise in quantitative research and data modeling
  • Strong domain expertise across multiple industry verticals
  • Host of subscribed databases and industry-specific sources
  • Previous forecasts provided by our analysts have been known to closely match current market trends

Client Base

  • We partner with clients from a wide range of industries
  • Existing clientele of 3000+ organizations across the private, public and social sectors
  • Client base extends across Asia, North America, South America, Europe, Australia and Africa
  • Highly satisfied clients, with over 65% of our new business generating from referrals
  • Our association with some of the world's top corporates and institutions is a testimony to the fact that your research work is in the right hands

Network of Experts

  • Strong network of experts across all major industries and geographies
  • Commercial and non-commercial relationships with some of the world’s top research institutes
  • Access to industry experts to validate and complement internal research findings, resulting in higher quality insights and shortened delivery timelines
  • Multilingual capabilities

Customized Solutions

  • Global coverage across various industry verticals
  • Combination of industry surveys, interviews with industry experts and advanced analytical techniques, supported by secondary research
  • 8000+ off-the-shelf industry reports
  • On-demand support from IMARC industry experts
  • Tracking high growth markets across the globe

Our Clients

Client Testimonials

Client feedback means a lot to us, and we ensure that a partnership with IMARC provides our clients the insights needed to make informed decisions. Read our testimonials and find out what our customers say about our work.
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.