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Packaging Research

Packaging facilitates the storage and transportation of goods as a result of which it plays a significant role in the functioning of various other industries such as food and beverage, consumers goods, pharmaceuticals, etc. The expanding E-commerce market, improving standards of living and health awareness among consumers, rising demand for brand differentiation, growing consumption of packaged foods, trend towards smaller households and the subsequently smaller pack sizes are some of the forces that have contributed in the growth of the packaging industry.

The reports by IMARC Group offer an in-depth evaluation of the market, ranging from macro to micro aspects of the industry. A detailed analysis of the market opportunities, success factors, market challenges, feasibility analysis is also provided which can help the companies to formulate appropriate business and marketing strategies.