According to the latest report by IMARC Group, titled “Europe Baby Food and Infant Formula Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the Europe baby food and infant formula market reached size of US$ 9.2 Billion in 2022. Baby food and infant formula refer to edible products marketed and designed to feed babies and infants. It includes milk formula and prepared and dried food products manufactured using mashed fruits, vegetables, and cereals. Baby food and infant formula contain carbohydrates, vitamins, minerals, iron, purified whey and casein, and vegetable oil as the main source of fat. They are designed as a complete substitute for human milk to meet the overall nutritional needs of toddlers. Baby food and infant formula promotes health, enhance cognitive development, prevent allergies, and increase gastrointestinal health and immunity. They also ensure infants and young children have an adequate amount of safe, bioavailable nutrients with a proper physiological effect.
Europe Baby Food and Infant Formula Market Trends:
The rising female workforce participation is one of the key factors driving the market growth in the region. Baby food and infant formula is widely used by working parents, especially mothers who resume their job shortly after giving birth, to provide a convenient, healthy, and nutritious diet to the child. In addition, the increasing parental concerns regarding the health and nutritional requirements of their children are acting as another factor contributing to the market growth. Furthermore, widespread product utilization as a special diet for infants with stomach sensitivity and metabolic illnesses is providing a considerable boost to market growth. Additionally, leading players are continuously investing in research and development (R&D) activities to launch innovative product variants with improved taste, such as lactose-free, organic, natural, and soy-based formulas. Such products are formulated without pesticides, artificial flavors, colors, preservatives, and sweeteners, which, in turn, is creating a positive outlook for the market. Apart from this, manufacturers are adopting innovative, green, and recyclable packaging solutions, such as stand-up pouches and flexible barrier bags, to address the rising environmental concerns, which is providing an impetus to market growth. Other factors, including rising expenditure capacities of consumers, easy product availability across various e-commerce platforms, and improved distribution channels, are anticipated to drive the market toward growth in Europe. On account of the aforementioned factors, the market value is expected to reach US$ 13.0 Billion by 2028, exhibiting a CAGR of 5.5% during 2023-2028.
- On the basis of the type, the market has been divided into milk formula, dried baby food, prepared baby food, and others.
- Based on the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, and others.
- On a regional basis, the market has been categorized into Germany, France, the United Kingdom, Italy, Spain, and others.
- The competitive landscape of the industry has also been examined along with the profiles of some key players.
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