Japan Bath Soap Market to Reach US$ 1.8 Billion by 2032, Impelled by Growing Demand for Innovative and Premium Bath Soaps

August 16, 2023 | Retail

According to the latest report by IMARC Group, titled “Japan Bath Soap Market Report by Product Type (Premium Products, Mass Products), Form (Solid Bath Soaps, Liquid Bath Soaps), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacies, Specialty Stores, Online, and Others), and Region 2024-2032,” the Japan bath soap market size reached US$ 1.5 Billion in 2023. Bath soap is a cleansing agent utilized for personal hygiene and cleaning. It is specifically designed to be used on the body during bathing or showering to remove dirt, sweat, oils, and other impurities from the skin. Soap is typically made by combining fats or oils with an alkali in saponification which forms soap molecules, allowing soap to dissolve dirt and oil in water, making it easier to wash away. The regular use of soap can help prevent skin conditions, such as acne and other bacterial infections. Some soaps are enriched with moisturizers and essential oils, providing hydration and nourishment to the skin. Their biodegradability and eco-friendliness make them a sustainable choice for personal and environmental health. Soap comes in various forms, such as solid bars, liquid soaps, and even powder or flakes. Bath soaps contain multiple ingredients, such as fragrances, moisturizers, or exfoliants, to enhance their cleansing and skincare properties.

Japan Bath Soap Market Trends:

The increasing demand for premium and innovative bath soap products due to Japan’s well-established bathing culture to provide a relaxing and therapeutic experience is one of the major factors driving the market growth. Additionally, the widespread popularity of bath soaps among consumers that offer additional benefits and are manufactured using novel ingredients, natural extracts, unique fragrances, and specialized skincare formulations, is creating a positive outlook for the market. Moreover, the rising demand for bath soaps that cleanse effectively and provide skincare benefits, such as moisturizing properties, and anti-aging effects is positively impacting the market growth. Furthermore, the rising product popularity owing to the deep-rooted bathing culture of Japan, which is considered a daily ritual for relaxation and rejuvenation, is providing a considerable boost to the market growth. In addition to this, the growing preference and the sudden shift toward natural and organic bath soaps in Japan as consumers become aware and conscious of the ingredients used and prefer fewer synthetic chemicals is favoring the market growth. Other factors, such as the easy product availability across online retail and e-commerce platforms, increasing disposable income, changing lifestyles, appealing marketing and packaging, and growing health and wellness awareness, are providing remunerative growth opportunities for the market. Looking forward, the market value is projected to reach US$ 1.8 Billion by 2032, expanding at a CAGR of 2.16% during 2024-2032.

Market Summary:

  • Based on the product type, the market has been segmented as premium and mass products.
  • On the basis of form, the market has been bifurcated into solid and liquid bath soaps.
  • Based on the distribution channel, the market has been divided into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online and others.
  • Region-wise, the market has been segmented into Kanto, Kinki, Central/Chubu, Kyushu-Okiwana, Tohoku, Chugoku, Hokkaido and Shikoku.
  • The competitive landscape of the market has also been examined along with the profile of key players.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Form, Distribution Channel, Region
Region Covered Kanto Region, Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope 10% Free Customization
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Japan Bath Soap Market to Reach US$ 1.8 Billion by 2032, Impelled by Growing Demand for Innovative and Premium Bath Soaps
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