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North America Bath Soap Market to Reach US$ 5.9 Billion by 2027, Propelled by the Rising Hygiene Awareness Among the Consumers

Published on Sep 21, 2022

The latest report by IMARC, titled “North America Bath Soap Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, finds that North America bath soap market size reached US$ 4.3 Billion in 2021. Bath soaps refer to personal care products manufactured from a combination of alkalis, such as caustic potash and soda. They consist of animal or vegetable fats, glycerin, propylene glycol, allantoin, sodium laureth sulfate (SLS), and triethanolamine. Bath soaps are used to unclog pores, condition the skin, and remove dirt and debris. They also aid in maintaining the hygiene and odor of the body in individuals. Nowadays, bath soaps are available in bar, powder, flake, or liquid forms. In recent years, bath soaps have gained traction due to the introduction of premium product variants, which are made using an exotic ingredient selection on account of improved living standards and inflating incomes of individuals.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of the associated industries. These observations will be integrated into the report.

North America Bath Soap Market Trends:

One of the primary factors driving the market is the rising awareness amongst consumers regarding personal hygiene. Other than this, the constantly rising pollution levels are surging the adoption of this product.  In line with this, consumers are increasingly opting for liquid bathing soaps as they are easily available on various online distribution channels. Additionally, the growing environmental concerns have encouraged consumers to adopt eco-friendly and vegan products. As a result, key players are launching innovative product variants with the infusion of new fragrances using natural ingredients, including sea salt, and offering them in biodegradable packaging. Furthermore, the growing trend of herbal and handmade products is creating a positive market outlook. Moreover, market players are investing in promotional campaigns, such as celebrity endorsements, to create brand presence across the region. Looking forward, IMARC Group expects the market value to reach US$ 5.9 Billion by 2027, expanding at a CAGR of 5.4% during the forecast period (2022-2027).

Market Summary:

  • Based on the product type, the market has been bifurcated into premium and mass products.
  • On the basis of the form, the market has been segmented into solid and liquid bath soaps.
  • Based on the distribution channel, the market has been categorized into supermarkets and hypermarkets, convenience stores, pharmacies, specialty stores, online stores, and others.
  • Region-wise, the market has been classified into the United States, Canada, and Mexico.
  • The competitive landscape of the market has also been analyzed, along with the detailed profiles of the key players operating in the industry.
     

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