The latest report by IMARC Group, titled “Oman Dairy Products and Juice Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the Oman dairy products and juice market is expected to grow at a CAGR of XX% during 2022-2027. Dairy products, including butter, cheese, ice cream, yogurt, and condensed milk, are produced from the milk of cattle, buffaloes, goats, and sheep. They form an essential staple food in the daily diet of individuals. Dairy products are a rich source of nutrients that are vital for the health and maintenance of the body, like calcium, potassium, vitamin D, and protein. On the other hand, juices are beverages obtained by mechanically squeezing or macerating various fruits and vegetables. Some commonly consumed juices include mango, pineapple, orange, lemon, watermelon, papaya, beetroot, carrot, and tomato. They offer various health benefits such as boosting energy, enhancing digestion, fighting viral infections, and reducing cholesterol levels in the body.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Oman Dairy Products and Juice Market Trends:
The market is primarily driven by the rapid urbanization and population growth in Oman, which is changing the dietary habits of the people in the region. Besides this, the per capita consumption of milk and dairy products has increased due to their associated health benefits and nutritional value. In addition, the fast-paced lifestyle has also facilitated the demand for on-the-go and ready-to-drink beverages and processed milk products, which is propelling the market growth. Furthermore, technological advancements in the dairy and beverage processing units, coupled with the rising innovations and government investments in automation technologies, are escalating the market growth. Moreover, due to a significant Muslim population in the country, there is a high demand for ethnically sourced dairy products and beverages that are produced according to Islamic Sharia laws. As a result, there has been a growing production of natural fruit juices that do not contain haram ingredients.
- Based on the product type, the market has been segmented into fresh milk, UHT milk, yogurt, laban, and juice.
- On the basis of the fat content, the market has been classified into full fat, low fat, and others.
- The market has been categorized based on the distribution channel into retail and institutional channels.
- The competitive landscape of the market has been examined, with some of the key players being Al Ain Farms, AlRawabi Dairy Company, A’safwah Dairy Beverages, Almarai Company, Marmum Dairy Farm LLC, Mazoon Dairy Company, Al-Othman Agricultural Production and Processing Company (NADA DAIRY), National Agricultural Development Company, and Unikai Foods P.J.S.C.
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