Europe Diaper Market to Reach 70.1 Billion Units by 2032, Impelled by Introduction of Breathable Diaper

April 14, 2023 | Retail

According to the latest report by IMARC Group, titled "Europe Diaper Market Report by Baby Diaper Type (Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants, Biodegradable Diapers), Adult Diaper Type (Pad Type, Flat Type, Pant Type), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Country 2024-2032," the Europe diaper market size reached 44.3 Billion Units in 2023. A diaper is an absorbent garment, which is an essential item for infants, and young children who are not yet toilet trained. Additionally, it is also worn by adults who are suffering from several medical conditions, including Alzheimer’s, dementia, Parkinson’s and multiple sclerosis. It is produced from a blend of materials, such as polypropylene, polyethylene, and superabsorbent polymers, that are mainly designed to contain urine and feces and prevent leakage and mess. It is widely available in various sizes, styles, and materials, and can be disposable or reusable. Besides this, some diaper is manufactured using natural materials, such as cotton, bamboo, or microfiber, which absorb and contain the waste so that the outer clothing does not get soiled. 

Europe Diaper Market Trends:

The market in Europe is primarily driven by the rising demand for eco-friendly diapers. This can be attributed to the increasing awareness about environmental issues and the growing pollution level. This has encouraged numerous leading players to heavily invest in launching sustainably produced diapers, which is gaining widespread prominence among the masses. Along with this, the rising focus on comfort and fit is impelling key manufacturers to focus on the introduction of more flexible and breathable diapers, as well as those with adjustable waistbands and leg cuffs, which is providing a lucrative opportunity for the overall market. Apart from this, the emergence of smart diapers, which contain sensors that can monitor a baby's health and hygiene, is becoming more prevalent among individuals as they can track the baby's urine and feces output, as well as detect signs of infection or illness. This is significantly supporting the demand across the region. Furthermore, easy product availability via online and offline organized distributed channels and the advent of home delivery models are providing a boost to the sales of diapers. Other factors, including the development of aggressive marketing strategies, increasing preference for personal hygiene and the growing geriatric population, are also positively influencing the market across Europe. On account of the aforementioned factors, the market is anticipated to reach a volume of 70.1 Billion Units by 2032, exhibiting a CAGR of 5.1% during 2024-2032. 

Market Summary: 

  • On the basis of the product type (baby diaper), the market has been categorized into disposable diapers, training diapers, cloth diapers, swim pants and biodegradable diapers.
  • Based on the product type (adult diaper), the market has been segmented into pad, flat and pant types.
  • On the basis of the distribution channel, the market has been bifurcated into supermarkets and hypermarkets, pharmacies, convenience stores, online stores and others.
  • Based on the country, the market has been divided into Germany, France, the United Kingdom, Italy, Spain and others.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units Billion Units
Segment Coverage Product Type, Distribution Channel, Country
Countries Covered Germany, France, United Kingdom, Italy, Spain, Others
Customization Scope 10% Free Customization
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Europe Diaper Market to Reach 70.1 Billion Units by 2032, Impelled by Introduction of Breathable Diaper
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