According to the latest report by IMARC Group, titled "Europe Lip Care Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028," the Europe lip care products market size reached US$ 727.9 Million in 2022. Lip care products are items that are widely used to protect and moisturize the lips in order to keep them healthy. They are mainly composed of gel-like substances, along with beeswax or carnauba wax, cetyl alcohol, paraffin and petroleum, camphor, petroleum, and lanolin. Additionally, they may also comprise phenol, flavors, fragrances, sun protection factor (SPF), and salicylic acid. They are applied to create a barrier on the lips to keep them hydrated and protect them from environmental aggressors, such as the sun and wind. Besides this, they also provide deep hydration and nourishment to the lips. Some lip care products offer exfoliation to remove flaky, dry patches and improve the overall texture while adding shine and color to the lips.

Europe Lip Care Products Market Trends:

The rising awareness regarding personal care and hygiene, especially among the younger population, majorly drives the market in Europe. This can be supported by the growing consciousness regarding physical appearance among the masses. Due to the increasing prevalence of lip care issues, including splitting, chapping, wrinkles caused by prolonged sun exposure, dehydration, allergies, and vitamin and mineral deficiencies, this is providing a boost to the sales of lip care products across the region. Along with this, unhealthy lifestyle habits, such as smoking, led by the masses are resulting in the darkening of the lips, which is driving the demand for lip care products among individuals. Apart from this, lip care products with organic, natural, and clean-label ingredients instead of synthetic and chemical-containing products are gaining widespread prominence among the masses. This has impelled manufacturers to develop organic, vegan, and sustainably sourced lip care products, which is acting as another major growth-inducing factor. Moreover, the introduction of numerous flavored balms, including mango, strawberry, vanilla, cherry, orange, pomegranate, chocolate, and plum, that add shine and shimmer to lips while providing adequate moisturization is creating a positive market outlook. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 910.5 Million by 2028, exhibiting a CAGR of 3.72% during 2023-2028.

Market Summary:

• On the basis of the category, the market has been segmented into non-medicated, medicated and therapeutic, and sun protection.
• Based on the product type, the market has been classified into lip balm, lip butter, lip scrubs, lip oil, and others.
• On the basis of the distribution channel, the market has been categorized into supermarkets and hypermarkets, pharmacies and drug stores, specialty stores, and others.
• Based on the country, the market has been bifurcated into Germany, the United Kingdom, France, Italy, Spain, Russia, and others.
• The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Report Scope:

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