According to the latest report by IMARC Group, titled “Europe Extruded Snack Food Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the Europe extruded snack food market size reached US$ 16.5 Billion in 2022. Extruded snack food refers to a category of processed snacks that are manufactured through a process called extrusion. Extrusion involves pushing a mixture of ingredients, typically grains or starches, through a machine known as an extruder under high pressure and temperature. The mixture is forced through a die, which gives the snack its desired shape and texture. Extruded snack foods come in various forms, including puffed snacks, chips, curls, rings, and sticks. The process of extrusion allows for the creation of a wide range of shapes, sizes, and textures, providing manufacturers with the flexibility to develop innovative and appealing snack products. They often have a light and crispy texture, making them enjoyable to eat. The snacks can be flavored with a variety of seasonings and coatings, allowing for a diverse range of flavors and taste profiles. They are commonly consumed as convenient, on-the-go snacks and are enjoyed by people of all ages.
Europe Extruded Snack Food Market Trends:
The Europe extruded snack food market is driven by changing consumer lifestyles and preferences. With busy schedules and increasing demand for convenient and on-the-go snacks, extruded snack foods provide a quick and satisfying option. They are easy to consume, require no preparation, and are available in a wide variety of flavors, shapes, and textures to cater to diverse tastes. Moreover, innovation and product development are also playing a crucial role in fuelling the extruded snack food market. Manufacturers are constantly introducing new flavors, healthier alternatives, and innovative packaging to attract consumers. They are also incorporating nutritional enhancements and functional ingredients, such as whole grains, protein, and natural additives, to meet the growing demand for healthier snack options. The growing influence of social media and digital marketing is another significant factor contributing to market growth. The increasing awareness of health and wellness among consumers has led to a demand for healthier snack options. As a result, manufacturers are focusing on developing low-fat, low-sodium, gluten-free, and organic variations of extruded snacks to cater to health-conscious consumers, thus creating a positive market outlook. Looking forward, the market value is projected to reach US$ 24.6 Billion by 2028, expanding at a CAGR of 6.8% during 2023-2028.
- Based on the type, the market has been segmented into potato, corn, rice, tapioca, mixed grains, and others.
- On the basis of the distribution channel, the market has been divided into supermarkets/hypermarkets, convenience stores, specialty food stores, online retail, and others.
- Country-wise, the market has been segmented into Germany, France, the United Kingdom, Italy, Spain, and others.
- The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
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