Global Automotive Wrap Films Market to Reach US$ 36.9 Billion by 2032, Fueled by Emerging Trends of Vehicle Customization

May 25, 2023 | Automotive Industry

According to the latest report by IMARC Group, titled “­­Automotive Wrap Films Market by Film Type (Windows Films, Wrap Films, Paint Protection Films), Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles), and Region 2024-2032,” the global automotive wrap films market size reached US$ 7.5 Billion in 2023. Automotive wrap films, also known as car wraps, are specialized vinyl films designed to be applied to the exterior surface of vehicles. They are made from high-quality vinyl materials specifically engineered to withstand outdoor conditions and adhere to vehicle surfaces. These films provide a layer of protection to the underlying paintwork, acting as a shield against minor scratches, stone chips, and ultraviolet (UV) radiation, preserving the original paint and maintaining the vehicle's resale value. Besides this, they enhance the appearance of automobiles, providing a temporary or semi-permanent means of customization or branding. Automotive wrap films are marketed in a wide range of colors, finishes, and textures, including matte, gloss, metallic, carbon fiber, and satin.


Global Automotive Wrap Films Market Trends:

The bolstering growth of the automotive industry, supported by the expanding infrastructural development in the sector, increasing sales of luxury vehicles, the rising population, rapid urbanization, and inflating income levels, represents the prime factor driving the market growth. Moreover, the surging demand for vehicle personalization and customization is strengthening the market growth as automotive wrap films provide a cost-effective and versatile solution to change the car's color, finish, or design. Concurrent with this, the widespread product adoption as a means of commercial branding, advertising, and product or service promotions is presenting remunerative growth opportunities for the market. In addition to this, the rising consumer awareness about the benefits of using automotive wrap films, such as easy removal, affordability, durability, and resistance to damage from UV rays, weather conditions, and environmental factors, is creating a favorable outlook for the market. Furthermore, significant advancements in technology, such as the integration of computer-aided design (CAD) software and the advent of three-dimensional (3D) digital printing technology that facilitates the production of high-quality wrap films with intricate images, graphics, and logos, are aiding in market expansion. Besides this, the emergence of eco-friendly automotive wrap films that enhance aerodynamics and reduce carbon footprints, aligning with the expanding adoption of sustainability, is contributing to the market growth. Looking forward, the market value is projected to reach US$ 36.9 Billion by 2032, expanding at a CAGR of 19.33% during 2024-2032.


Market Summary:

  • On the basis of the film type, the market has been segregated into window films, wrap films, and paint protection films. Among these, window films represent the biggest market segment.
  • Based on the vehicle type, the market is categorized into passenger cars, light commercial vehicles, and heavy commercial vehicles. Currently, light commercial vehicles hold the largest market share.
  • On a regional basis, the market has been segmented into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa. Amongst these, North America is the leading market.
  • The competitive landscape of the market has also been examined, with some of the key players being 3M Company, Arlon Graphics LLC (Flexcon Company Inc.), Avery Dennison Corporation, Hexis S.A.S, Kay Premium Marking Films Ltd., Madico Inc. (LINTEC Corporation), ORAFOL Europe GmbH, etc.


Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Film Types Covered Windows Films, Wrap Films, Paint Protection Films
Vehicle Types Covered Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles
Regions Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered 3M Company, Arlon Graphics LLC (Flexcon Company Inc.), Avery Dennison Corporation, Hexis S.A.S, Kay Premium Marking Films Ltd., Madico Inc. (LINTEC Corporation), ORAFOL Europe GmbH, etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


Contact Us:

IMARC Group
134 N 4th St.
Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Automotive Wrap Films Market to Reach US$ 36.9 Billion by 2032, Fueled by Emerging Trends of Vehicle Customization
Purchase options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARTI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More