According to the latest report by IMARC Group, titled “Baby Powder Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global baby powder market size reached US$ 1.25 Billion in 2022. Baby powder is a finely textured, talc or cornstarch-based powder that is commonly used for various purposes, primarily in the realm of personal care and hygiene. It is associated with infant care due to its gentle and soothing qualities, making it a staple in many households with babies. The powder is typically applied to a baby's delicate skin to absorb excess moisture, prevent friction-induced irritations, and maintain a dry and comfortable environment. This can be particularly useful in areas prone to moisture accumulation, such as the diaper region. The fine particles of baby powder help to create a barrier between the skin folds, reducing the risk of chafing and rashes. Beyond its infant-oriented applications, baby powder has also been used by adults for its absorbent and odor-neutralizing properties.
Global Baby Powder Market Trends:
The global market is primarily driven by its widespread use and perceived benefits in infant care and personal hygiene. Baby powder, traditionally composed of talcum or cornstarch, has long been a staple in households as a means to keep babies' delicate skin dry, soft, and free from irritation caused by friction and moisture. The product's popularity stems from its ability to absorb excess moisture and prevent diaper rash, which is a common concern for parents and caregivers. Additionally, the soothing and mild fragrance often associated with baby powders adds to its appeal, creating a sense of comfort and freshness for both babies and parents alike. Several consumers view it as an essential part of their baby care routine, contributing to the consistent demand for baby powder products. Moreover, the expanding awareness of natural and organic ingredients has led to the introduction of baby powders formulated with safer alternatives to talcum, such as plant-based ingredients, such as cornstarch or arrowroot powder. This trend aligns with the increasing preference for eco-friendly and toxin-free baby products, further propelling the market's growth. The evolving lifestyles of modern parents also play a role in supporting the baby powder market. Busy schedules and on-the-go lifestyles encourage the use of convenient products that aid in maintaining a clean and comfortable environment for babies. Looking forward, the market value is projected to reach US$ 1.7 Billion by 2028, expanding at a CAGR of 5.30% during 2023-2028.
Based on the product, the market has been segmented into talc-free and talc-based. Currently, talc-free represents the largest market segment.
On the basis of the distribution channel, the market has been divided into offline and online. Among these, offline exhibits a clear dominance in the market.
Based on the end user, the market has been bifurcated into infant and toddler.
Region-wise, the market has been segmented into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. Among these, Asia Pacific holds the leading position in the market.
The competitive landscape of the market has also been examined, with some of the key players being Artsana S.p.A., Burt's Bees Inc. (The Clorox Company), California Baby, Himalaya Wellness Company, Mothercare plc (Boots UK Limited), Prestige Consumer Healthcare Inc., PZ Cussons plc and The Moms Co. (Amishi Consumer Technologies Private Limited).
|Base Year of the Analysis
|Distribution Channels Covered
|End Users Covered
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Artsana S.p.A., Burt's Bees Inc. (The Clorox Company), California Baby, Himalaya Wellness Company, Mothercare plc (Boots UK Limited), Prestige Consumer Healthcare Inc., PZ Cussons plc, The Moms Co. (Amishi Consumer Technologies Private Limited), etc.
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