The latest report by IMARC Group, titled "Cold Brew Coffee Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028," finds that the global cold brew coffee market size reached US$ 1.2 Billion in 2022. Cold brew coffee is a popular beverage that is made by steeping coarsely ground coffee beans in cold water for an extended period, typically 12 to 24 hours. Unlike traditional brewing methods that use hot water, cold brew coffee is prepared with room temperature or chilled water, resulting in a smoother, less acidic, and less bitter taste. The slow steeping process allows the coffee grounds to release their flavors and compounds gradually, resulting in a less acidic brew. This makes cold brew coffee a preferred choice for individuals who find traditional hot brewed coffee too acidic or harsh on their stomachs. Cold brew coffee is known for its distinct characteristics, such as it often exhibits a mellow, slightly sweet flavor profile with subtle notes of chocolate, nuts, or caramel. The lower acidity of cold brew also highlights the natural sweetness of the coffee beans.
Global Cold Brew Coffee Market Trends:
One of the primary factors driving the market is the increasing trend of café culture. Besides this, coffee enthusiasts and connoisseurs appreciate the unique flavor profiles and nuances that can be achieved through the cold brew method. Due to this, the rising emphasis on quality and craftsmanship in the specialty coffee industry has led to increased the demand for cold brew coffee. Additionally, the easy availability of ready-to-drink cold brew products in supermarkets, convenience stores, and coffee shops, allow consumers to enjoy cold brew coffee on-the-go and also offer convenience of doorstep delivery. This grab-and-go nature of cold brew aligns with the fast-paced lifestyle of many consumers, making it a popular choice for those seeking a quick and refreshing coffee fix. Other than this, cold brew coffee is often perceived as a healthier alternative to traditional coffee as its lower acidity and smoother taste appeal to individuals with sensitive stomachs or acid reflux. Furthermore, cold brew coffee is often associated with being less processed, containing fewer additives compared to some other coffee beverages, aligning with the growing health and wellness trends. Moreover, the refreshing and cooling qualities make cold brew coffee particularly appealing during warmer months or in regions with hot climates since it serves as an excellent option to satisfy consumers' desire for a chilled and flavorful caffeine fix. Looking forward, IMARC Group expects the market value to reach US$ 4.2 Billion by 2028, exhibiting a CAGR of 23.9% during the forecast period (2023-2028).
- On the basis of the type, the market has been segmented into Arabica, Liberica, and Robusta.
- Based on the category, the market has been classified into traditional and decaf.
- On the basis of the distribution channel, the market has been supermarkets and hypermarkets, convenience stores, online stores, and others.
- Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Russia, Spain, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
- The competitive landscape of the market has been examined in the report, with some of the key players being Califia Farms LLC, Grady's Cold Brew Inc., High Brew Coffee Inc. (Beliv LLC), Illycaffè S.p.A. (Gruppo illy Spa), Kohana Coffee LLC (Westrock Coffee Company LLC), La Colombe Coffee Roasters, Luigi Lavazza S.p.A. (FinLav S.p.A), Nestlé S.A., RISE Brewing Co., Sleepy Owl Coffee, and The Coca-Cola Company.
|Base Year of the Analysis
||Type, Category, Distribution Channel, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Califia Farms LLC, Grady's Cold Brew Inc., High Brew Coffee Inc. (Beliv LLC), Illycaffè S.p.A. (Gruppo illy Spa), Kohana Coffee LLC (Westrock Coffee Company LLC), La Colombe Coffee Roasters, Luigi Lavazza S.p.A. (FinLav S.p.A), Nestlé S.A., RISE Brewing Co., Sleepy Owl Coffee, The Coca-Cola Company etc.
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