Global Color Cosmetics Market to Reach US$ 133.9 Billion by 2032, Propelled by the Growing Emphasis on Personal Grooming and Self-Expression

June 02, 2023 | Retail

The latest report by IMARC Group, titled "Color Cosmetics Market Report by Target Market (Mass Products, Prestige Products), Distribution Channel (Offline, Online), Application (Nail Products, Lip Products, Eye Products, Facial Products, Hair Products, and Others), and Region 2024-2032," finds that the global color cosmetics market size reached US$ 81.9 Billion in 2023. Color cosmetics, also known as makeup or decorative cosmetics, refer to products that enhance or alter the appearance of the face, eyes, lips, and nails. These products are primarily focused on adding color and creating desired visual effects than providing skincare or therapeutic benefits. . They encompass a wide range of products, including foundations, concealers, powders, blushes, bronzers, eyeshadows, eyeliners, mascaras, lipsticks, lip glosses, lip liners, and nail polishes. These products are available in various textures, shades, and formulations to cater to different skin types, preferences, and desired makeup looks. The primary purpose of color cosmetics is to enhance facial features, correct imperfections, and create desired makeup effects such as a natural, everyday look, a glamorous evening look, or artistic and experimental styles. They are formulated with pigments, fillers, binders, oils, waxes, and other ingredients to achieve the desired color, texture, and application properties. They are typically applied with brushes, sponges, or fingertips to achieve precise and even coverage. Many color cosmetics also incorporate additional features such as long-lasting formulas, sun protection factors (SPF), moisturizing properties, and anti-aging benefits to meet the evolving needs and demands of consumers.


Global Color Cosmetics Market Trends:

One of the primary factors driving the market is the growing emphasis on personal grooming and self-expression, especially among the younger generation. Consumers are seeking ways to enhance their appearance, experiment with different looks, and express their individuality through makeup. Additionally, the rise of social media platforms and beauty influencers has had a significant impact on the color cosmetics market. Beauty influencers, through their tutorials, reviews, and endorsements, have influenced consumer preferences, product choices, and makeup trends. Besides this, the growth of e-commerce and online retail channels, which provide consumers convenient access to a wide range of color cosmetics products, allow them to explore various brands, compare prices, and access customer reviews. Moreover, the globalization of beauty standards and increasing consumer awareness about the cruelty-free, vegan, or eco-friendly options have escalated the demand for organic or halal color cosmetics. Other than this, continuous innovation in color cosmetics formulations and packaging has accelerated the product adoption rate. Furthermore, manufacturers are introducing new technologies and ingredients that offer improved performance, longevity, and comfort. These innovations include long-wearing formulas, lightweight textures, sustainable packaging, and clean beauty formulations. Such advancements attract consumers seeking high-quality, effective, and environment-friendly products. Looking forward, IMARC Group expects the market value to reach US$ 133.9 Billion by 2032, exhibiting a CAGR of 5.5% during the forecast period (2024-2032). 


Market Summary:

  • On the basis of the target market, the market has been segmented into mass and prestige products.
  • Based on the distribution channel, market has been bifurcated into offline and online.
  • On the basis of the application, the market has been classified into nail, lip, eye, facial, hair, and other products.
  • Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Russia, Spain, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa.
  • The competitive landscape of the market has been examined in the report, with some of the key players being Avon Products Inc. (Natura & Co.), Chantecaille Beaute (Beiersdorf AG), Ciaté London (Brand Agency London), Coty Inc., Kryolan, L'Oréal S.A., Revlon Inc., Shiseido Company Limited, The Estée Lauder Companies Inc. and Unilever plc.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Target Market, Distribution Channel, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Avon Products Inc. (Natura & Co), Chantecaille Beauté (Beiersdorf AG), Ciaté London (Brand Agency London), Coty Inc., Kryolan, L'Oréal S.A., Revlon Inc., Shiseido Company Limited, The Estée Lauder Companies Inc. and Unilever plc.
Customization Scope 10% Free Customization
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Post-Sale Analyst Support 10-12 Weeks
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.


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Global Color Cosmetics Market to Reach US$ 133.9 Billion by 2032, Propelled by the Growing Emphasis on Personal Grooming and Self-Expression
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