Global Electric Hair Brush Market to Reach US$ 422.5 Million by 2032, Propelled by the Increasing Demand for Convenient and Time-Efficient Hair Styling Tools

April 18, 2023 | Retail

The latest report by IMARC, titled “Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2024-2032”, finds that the global electric hair brush market size reached US$ 286.5 Million in 2023. Electric brush refers to a grooming tool designed to straighten and style hair using heat and mechanical bristles. It typically features a heating element and a series of bristles that work to detangle, smooth, and style hair in a single pass. Electric hairbrush comes in a variety of sizes, shapes, and styles, with some designed specifically for use on wet hair, while others are intended for use on dry hair. Some models also feature adjustable temperature controls, allowing users to customize the heat setting to their specific hair type and styling needs. These hairbrushes are a convenient and efficient tool for achieving smooth, straight hairstyles without the need for multiple styling tools or products. In recent years, electric hairbrushes have gained traction as they are particularly used by individuals with naturally curly or frizzy hair to achieve a sleeker, more polished look with minimal effort. 

Global Electric Hair Brush Market Trends:

One of the primary factors driving the market is the increasing demand for convenient and time-efficient hair styling tools. Additionally, the rising popularity of home hair styling products and the growing trend of DIY hair care are creating a positive market outlook. Other than this, the increasing focus on personal grooming and appearance is escalating the demand for electric hairbrushes, particularly among the younger generation. Besides this, the growing adoption of social media platforms and the increasing influence of beauty bloggers and influencers is positively influencing the market growth. In line with this, the increasing awareness about hair damage caused by excessive heat and styling products has led to the development of electric hairbrushes that use less heat and are less damaging to hair. This has accelerated the adoption of electric hairbrushes with advanced features like auto temperature control, negative ion technology, and ceramic or tourmaline-infused bristles. Moreover, the advancements in technology have resulted in the development of more sophisticated electric hairbrushes with advanced features like ionic technology and tourmaline-infused bristles that provide enhanced performance and reduce hair damage. Furthermore, the increasing availability of electric hairbrushes through various online and offline channels, including e-commerce platforms, beauty supply stores, and supermarkets, represents other major growth-inducing factors. Looking forward, IMARC Group expects the market value to reach US$ 422.5 Million by 2032, expanding at a CAGR of 4.3% during the forecast period (2024-2032). 

Market Summary:

  • On the basis of the product type, the market has been bifurcated into flat and round.
  • Based on the gender, the market has been segregated into female and male.
  • On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, beauty stores, online stores, and others.
  • Based on the end use, the market has been categorized into household and commercial.
  • Region-wise, the market has been classified into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
  • The competitive landscape of the market has also been analysed, with some of the key players being Apalus Inc., Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L’Oreal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd., and Vega Industries Pvt. Limited.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Product Type, Gender, Distribution Channel, End Use, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apalus Inc, Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L'Oréal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd. and Vega Industries Pvt. Limited
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Electric Hair Brush Market to Reach US$ 422.5 Million by 2032, Propelled by the Increasing Demand for Convenient and Time-Efficient Hair Styling Tools
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-714-6104


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More