The latest report by IMARC, titled “Electric Hair Brush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, finds that the global electric hair brush market size reached US$ 273.1 Million in 2022. Electric brush refers to a grooming tool designed to straighten and style hair using heat and mechanical bristles. It typically features a heating element and a series of bristles that work to detangle, smooth, and style hair in a single pass. Electric hairbrush comes in a variety of sizes, shapes, and styles, with some designed specifically for use on wet hair, while others are intended for use on dry hair. Some models also feature adjustable temperature controls, allowing users to customize the heat setting to their specific hair type and styling needs. These hairbrushes are a convenient and efficient tool for achieving smooth, straight hairstyles without the need for multiple styling tools or products. In recent years, electric hairbrushes have gained traction as they are particularly used by individuals with naturally curly or frizzy hair to achieve a sleeker, more polished look with minimal effort.
Global Electric Hair Brush Market Trends:
One of the primary factors driving the market is the increasing demand for convenient and time-efficient hair styling tools. Additionally, the rising popularity of home hair styling products and the growing trend of DIY hair care are creating a positive market outlook. Other than this, the increasing focus on personal grooming and appearance is escalating the demand for electric hairbrushes, particularly among the younger generation. Besides this, the growing adoption of social media platforms and the increasing influence of beauty bloggers and influencers is positively influencing the market growth. In line with this, the increasing awareness about hair damage caused by excessive heat and styling products has led to the development of electric hairbrushes that use less heat and are less damaging to hair. This has accelerated the adoption of electric hairbrushes with advanced features like auto temperature control, negative ion technology, and ceramic or tourmaline-infused bristles. Moreover, the advancements in technology have resulted in the development of more sophisticated electric hairbrushes with advanced features like ionic technology and tourmaline-infused bristles that provide enhanced performance and reduce hair damage. Furthermore, the increasing availability of electric hairbrushes through various online and offline channels, including e-commerce platforms, beauty supply stores, and supermarkets, represents other major growth-inducing factors. Looking forward, IMARC Group expects the market value to reach US$ 363.9 Million by 2028, expanding at a CAGR of 4.7% during the forecast period (2023-2028).
- On the basis of the product type, the market has been bifurcated into flat and round.
- Based on the gender, the market has been segregated into female and male.
- On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, beauty stores, online stores, and others.
- Based on the end use, the market has been categorized into household and commercial.
- Region-wise, the market has been classified into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
- The competitive landscape of the market has also been analysed, with some of the key players being Apalus Inc., Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L’Oreal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd., and Vega Industries Pvt. Limited.
|Base Year of the Analysis
| Historical Period
||Product Type, Gender, Distribution Channel, End Use, Region
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Apalus Inc, Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L'Oréal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd. and Vega Industries Pvt. Limited
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