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Global Electric Hair Brush Market to Reach US$ 352 Million by 2027, Impelled by Rapid Technological Advancements

Published on Sep 19, 2022

According to the latest report by IMARC Group, titled "Electric Hair Brush Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global electric hair brush market reached a value of US$ 260.1 Million in 2021. An electric hair brush is an electronic device that is used for brushing, styling, and straightening hair. This device is considered to be extremely convenient, sophisticated, and an efficient way of brushing hair. There are many types of electric hair brushes that are extensively available in flat and paddle variants, along with bristles fabricated on a ceramic or tourmaline plate. Since an electric hair brush is easy to use, saves time and is gentler on the hair than a flat iron as it straightens the hair without flattening it or reducing the volume, it is extensively being used by individuals for enhanced convenience.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Electric Hair Brush Market Trends:

The global market is majorly driven by the changing lifestyle preferences of the customers. In line with this, rapid urbanization is significantly contributing to the market growth. Furthermore, the rising influence of social media and growing awareness among men and women about personal grooming are acting as other major growth-inducing factors. Apart from this, rapid technological advancements and the endorsement of grooming products by celebrities have enabled the consumers to become fashion and beauty conscious, which is favorably influencing the market. Moreover, the escalating number of fashion campaigns on electronic and social media forums is creating a positive outlook for the market. Additionally, multiple companies are introducing hair styling applications and online tutorial platforms to keep their customers engaged in various hair styling-related activities, such as hair brushing, straightening, and coloring. This is expected to strengthen the demand for the product across the globe. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 352 Million by 2027, exhibiting a CAGR of 5.4% during 2022-2027. 

Market Summary:

  • On the basis of the product type, the market has been segmented into flat and round.
  • Based on the gender, the market has been categorized into male and female.
  • On the basis of the distribution channel, the market has been bifurcated into supermarkets and hypermarkets, beauty stores, online stores, and others.
  • On the basis of the end use, the market has been classified into household and commercial.
  • On the basis of the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
  • The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of the key players include Apalus Inc, Dafni, Drybar LLC (Helen of Troy Limited), Glamfields, Koninklijke Philips N.V., L'Oréal S.A., Panasonic Corporation, Revlon Inc., Spectrum Brands Inc., The Conair Group Ltd. and Vega Industries Pvt. Limited.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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