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Global Face Makeup Market to Reach US$ 38.7 Billion by 2026, Bolstered by Availability of Diverse Products

Published on Apr 02, 2021

IMARC Group’s latest report, titled “Face Makeup Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” finds that the global face makeup market size reached US$ 28.20 Billion in 2020. Face makeup refers to cosmetic products that are used to enhance the facial features of individuals. They are applied to conceal imperfections of the face and give the impression of smoother skin. These products are used to cover up blemishes, freckles, wrinkles, pores, and skin pigmentation. Nowadays, face makeup products are gaining popularity among consumers as they offer anti-septic, anti-bacterial, moisturizing, and anti-inflammatory properties.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Global Face Makeup Market Trends:

The global face makeup market is primarily driven by the rising consciousness among consumers regarding their physical appearances. The rise in the e-commerce industry and the rapid penetration of social media platforms are also propelling the market growth. Besides this, manufacturers are introducing halal-certified, natural, and organic variants to attract a broader consumer base. They are also producing products with gentler and skin-friendly ingredients, as well as sweat- and water-proof variants, which are creating new opportunities for the market across the globe. Another major trend being witnessed in the market is the rising focus on developing cruelty-free cosmetic products and the usage of compostable and agri-based inks for their packaging. Furthermore, aggressive promotional activities by market players, with celebrity endorsements and social media campaigns, are influencing the market growth. On account of these factors, the market is expected to reach a value of US$ 38.7 Billionby 2026, exhibiting a CAGR of 5.40% during the forecast period (2021-2026).

Market Summary:

  • Based on the product type, the market has been categorized into foundation, face powder, blush, concealer, bronzer, and others. At present, foundation holds the majority of the total market share.
  • On the basis of the distribution channel, the market has been segmented into supermarkets/hypermarkets, specialty stores, pharmacies, online stores, and others. Supermarkets and hypermarkets hold the largest market share.
  • On the geographical front, Europe holds the leading position in the market. Other major regions are North America, Asia Pacific, Latin America, and Middle East and Africa.
  • The competitive landscape of the market has been examined, with some of the key players being L’Oréal S.A., LVMH Moet Hennessy Louis Vuitton SE, Coty Inc., Kao Corporation, and Oriflame Holding AG.


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