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According to the latest report by IMARC Group, titled "Fruit Snacks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global fruit snacks market size grew at a CAGR of around 6% during 2015-2020. Fruit snacks refer to processed confectioneries that are prepared using fruit juice and pulp. They are commonly made by using several fruits, such as apple, mango, banana, berriesand pineapple, along with sugar, gelatin, corn syrup and fruit concentrate. These fruits are usually preserved by freeze-drying the fresh products that aid in retaining their natural flavor and nutritional value. They are further fortified using thickening agents, preservatives and natural and artificial flavoring agents. Widely characterized by extended shelf life and convenience of storage, they are available in the forms of dips, fruit chips and chunks, popsicles, jellies, gummies and smoothies.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Fruit Snacks Market Trends:
The global market is primarily driven by considerable growth in the food and beverages sector. With the shifting dietary patterns of the masses and the growing preference toward healthy snacking options, there has been a rise in the demand for fruit snacks across the globe. This is also supported by the inflating disposable income levels of individuals and easy product availability through online and offline organized retail channels. The market is further driven by the launch of fruit snacks in exotic and tropical variants, which are gaining widespread prominence among the masses. Numerous manufacturers are also introducing product variants that are prepared using organic and non-genetically modified (GMO) ingredients to cater to the shifting preferences of their consumers. Some of the other factors contributing to the market include aggressive promotional activities by vendors and extensive research and development (R&D) activities in production technologies. On account of the aforementioned factors, the market is expected to exhibit moderate growth during 2021-2026.
Market Summary:
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