Global Functional Water Market to Reach US$ 28.1 Billion by 2032, Stimulated by Increasing Consumer Consciousness

August 25, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “Functional Water Market Report by Product (Flavored Functional Water, Unflavored Functional Water), Ingredient (Micronutrients, Botanical Extracts, and Others), Type (Vitamins, Proteins, and Others), Packaging Types (PET Bottles, Cans, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores), and Region 2024-2032,” the global functional water market size reached US$ 16.2 Billion in 2023. Functional water, also known as enhanced water or fortified water, refers to a category of bottled water that has been infused with additional ingredients to offer health benefits beyond basic hydration. It contains added vitamins, minerals, electrolytes, antioxidants, and other bioactive compounds aimed at promoting hydration, supporting immune function, increasing energy levels, and enhancing overall well-being. Some varieties are specifically formulated to aid in post-workout recovery or to address specific health concerns, such as stress reduction or cognitive support. This innovative segment of the beverage industry has gained popularity as consumers seek healthier alternatives and functional beverages that address specific wellness needs.

Global Functional Water Market Trends:

The increasing consumer focus on health and wellness is driving the global market. As more individuals become conscious of their overall well-being, they are seeking healthier beverage options that offer additional benefits beyond hydration. Functional water, enriched with vitamins, minerals, antioxidants, and other bioactive ingredients, caters to this growing demand for health-enhancing beverages. Moreover, the rising prevalence of lifestyle-related health issues, such as obesity and chronic diseases, has prompted consumers to adopt healthier dietary habits. Functional water products that claim to offer specific health benefits, such as improved digestion, enhanced immunity, and increased energy, have gained traction as consumers seek convenient ways to incorporate health-promoting ingredients into their daily routines. Furthermore, the expanding fitness and sports industry has contributed to the functional water market's growth. Athletes and fitness enthusiasts often prefer functional water infused with electrolytes and other performance-enhancing ingredients to support their active lifestyles and aid in post-workout recovery. Moreover, the influence of social media and digital marketing has played a significant role in promoting functional water products. Looking forward, the market value is projected to reach US$ 28.1 Billion by 2032, expanding at a CAGR of 6.1% during 2024-2032.

Market Summary:

  • Based on the product, the market has been segmented into flavored and unflavored functional water. Currently, the flavored functional water represents the largest market segment.
  • On the basis of the ingredient, the market has been divided into micronutrients, botanical extracts, and others. Among these, micronutrients exhibit a clear dominance in the market.
  • Based on the type, the market has been bifurcated into vitamins, proteins, and others. Among these, vitamins account for the largest market share.
  • On the basis of the packaging types, the market has been divided into PET bottles, cans, and others. Among these PET bottles exhibits a clear dominance in the market.
  • Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, specialty stores, and online stores. Among these, supermarkets and hypermarkets exhibit a clear dominance in the market.
  • Region-wise, the market has been segmented into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. Among these, North America holds the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Ayala's Herbal Water, Balance Water Company, Danone S.A., Function Drinks, Hint Inc., Keurig Dr Pepper Inc., Nestlé S.A., PepsiCo Inc., The Coca-Cola Company, Trimino Protein Infused Water, Unique Foods (Canada) Inc. and Vichy Catalan Corporation.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Ingredient, Type, Packaging Types, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Ayala's Herbal Water, Balance Water Company, Danone S.A., Function Drinks, Hint Inc., Keurig Dr Pepper Inc., Nestlé S.A., PepsiCo Inc., The Coca-Cola Company, Trimino Protein Infused Water, Unique Foods (Canada) Inc. and Vichy Catalan Corporation
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
Five User License: US$ 4899
Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:

134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-753-713-2163 | Asia: +91-120-433-0800

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Functional Water Market to Reach US$ 28.1 Billion by 2032, Stimulated by Increasing Consumer Consciousness
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More