Global Handbag Market to Reach US$ 67.3 Billion by 2032, Stimulated by the Changing Fashion Trends and Consumer Preferences

December 14, 2023 | Retail

According to the latest report by IMARC Group, titled “Handbag Market Report by Product Type (Satchel, Bucket Bag, Clutch, Tote Bag, and Others), Material Type (Leather, Fabric, Rubber, and Others), Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Discount Stores, Online Stores, and Others), and Region 2024-2032,” the global handbag market size reached US$ 40.9 Billion in 2023.  Handbags are fashion accessories primarily used by individuals, typically women, to carry personal items such as wallets, keys, cosmetics, and other essentials. These bags come in various shapes, sizes, and designs, catering to diverse tastes and functional needs. Handbags have evolved over time, reflecting changes in fashion trends and practicality. They are typically made from various materials, including leather, fabric, and synthetic materials, and can range from casual and functional to elegant and sophisticated. The use of handbags dates back centuries, with historical evidence of their existence in various cultures. While the primary purpose of handbags is functional, they have also become a symbol of personal style and status, often associated with luxury brands and designer labels.

Global Handbag Market Trends:

One of the primary drivers of the handbag market is the ever-evolving world of fashion. Consumer preferences for different styles, colors, and designs play a significant role in shaping the demand for handbags. Brands that can align with current fashion trends often enjoy a competitive advantage. Additionally, economic stability and disposable income levels significantly impact the handbag market. In prosperous economic times, consumers tend to spend more on luxury or high-end handbags, whereas during economic downturns, there may be a shift toward more affordable options. Other than this, established brands with a strong reputation for quality and style tend to have a loyal customer base. Brand recognition and loyalty can drive sales and influence consumer choices in the handbag market. Besides this, the rise of e-commerce has transformed the way handbags are bought and sold. Online platforms provide consumers with convenience and a wider range of options, fueling the growth of the online handbag market. In line with this, social media platforms have become powerful tools for marketing and influencing consumer choices. Handbag trends can quickly go viral on platforms like Instagram and Pinterest, impacting consumer demand. Furthermore, growing awareness about environmental and ethical issues has led to a demand for sustainable and ethically produced handbags. Brands that incorporate eco-friendly practices into their manufacturing processes may gain a competitive edge. Apart from this, factors such as population growth, urbanization, and changing demographics influence the handbag market. For instance, an aging population may prefer different styles and features in handbags compared to younger consumers. Moreover, advances in materials and technology have led to innovations in handbag design, making them more durable, lightweight, and functional. Technological features such as RFID protection and wireless charging are becoming popular features. Looking forward, the market value is projected to reach US$ 67.3 Billion by 2032, expanding at a CAGR of 5.7% during 2024-2032.

Market Summary:

  • Based on the product type, the market has been segmented into satchel, bucket bag, clutch, tote bag, and others.
  • On the basis of material type, the market has been divided into leather, fabric, rubber, and others.
  • Based on the distribution channel, the market has been segregated into supermarkets and hypermarkets, departmental stores, specialty stores, discount stores, online stores, and others.
  • Region-wise, the market has been segmented into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Middle East and Africa, and Latin America (Brazil, Mexico, and others). Amongst these, North America is the leading market, accounting for the majority of the global share.
  • The competitive landscape of the market has also been examined, with some of the key players being Burberry Group, Chanel International BV, Christian Dior SE, Coach, Etienne Aigner, Furla, Kate Spade & Company, Hermès International, LVMH, Michael Kors, Mulberry, Nicole Lee, Prada Holding BV, etc.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Material Type, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Burberry Group, Chanel International BV, Christian Dior SE, Coach, Etienne Aigner, Furla, Kate Spade & Company, Hermès International, LVMH, Michael Kors, Mulberry, Nicole Lee and Prada Holding BV
Customization Scope 10% Free Customization
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Global Handbag Market to Reach US$ 67.3 Billion by 2032, Stimulated by the Changing Fashion Trends and Consumer Preferences
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