Global Herbal & Organic Mascara Market to Reach US$ 200.4 Million by 2032, Impelled by Increasing Demand for Natural and Organic Products

December 14, 2023 | Beauty and Personal Care

According to the latest report by IMARC Group, titled “Herbal & Organic Mascara Market Report by Product (Liquid, Gel/Cream), Distribution Channel (Offline, Online), and Region 2024-2032,” the global herbal & organic mascara market size reached US$ 127.8 Million in 2023. Herbal and organic mascara is a type of eye makeup product designed to enhance eyelashes while emphasizing natural and sustainable ingredients. Unlike conventional mascaras that often contain synthetic chemicals and preservatives, herbal and organic mascaras are formulated with botanical extracts, natural waxes, and mineral pigments. These formulations aim to provide consumers with a safer and more eco-friendly option for achieving fuller, longer, and more defined lashes without compromising on ingredients' purity. Herbal and organic mascaras often exclude parabens, phthalates, artificial fragrances, and petroleum-based ingredients, making them suitable for individuals with sensitive eyes or those who prioritize clean beauty. Additionally, many of these mascaras are cruelty-free and vegan, aligning with ethical and environmental values. In recent years, herbal and organic mascaras have gained immense popularity in the cosmetics industry as a healthier and more eco-conscious choice for eye makeup.

Global Herbal & Organic Mascara Market Trends:

The rising demand for mascaras formulated with natural and organic ingredients due to the ongoing consumer shift toward eco-friendly and sustainable beauty products represents the primary factor driving market growth. Moreover, the increasing awareness of the potential harm posed by synthetic chemicals in cosmetics that prompts consumers to seek safer, more natural alternatives is propelling market growth. Apart from this, the rise of the clean beauty movement and the desire for products free from harmful additives has catalyzed market growth. Besides this, the growing popularity of vegan and cruelty-free beauty trends that aligns with herbal and organic mascaras, as many of these products are not tested on animals and are formulated without animal-derived ingredients has fueled the product demand. Furthermore, the quest for healthier, fuller lashes without compromising on purity and sustainability is contributing to market growth. Looking forward, the market value is projected to reach US$ 200.4 Million by 2032, expanding at a CAGR of 5.1% during 2024-2032.

Market Summary:

  • Based on the product, the market has been divided into liquid and gel/cream, wherein liquid represented the largest segment.
  • On the basis of the distribution channel, the market has been bifurcated into offline and online. At present, offline accounts for the majority of the market share.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Amongst these, North America exhibits a clear dominance in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Au Naturale Cosmetics LLC, Ecco Bella, EVXO Cosmetics, Josie Maran Cosmetics, Lotus Herbals Pvt Ltd, Odylique, RMS Beauty, LLC, and Ulta Beauty, Inc.

Report Coverage:

 Features Details
Base Year of the Analysis 2023
 Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product
  • Distribution Channel
  • Region
Products Covered Liquid, Gel/Cream
Distribution Channels Covered Offline, Online
Regions Covered Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Au Naturale Cosmetics LLC, Ecco Bella, EVXO Cosmetics, Josie Maran Cosmetics, Lotus Herbals Pvt Ltd, Odylique, RMS Beauty, LLC, Ulta Beauty, Inc., etc.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3899
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Corporate License: US$ 5899
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Herbal & Organic Mascara Market to Reach US$ 200.4 Million by 2032, Impelled by Increasing Demand for Natural and Organic Products
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