The latest report by IMARC Group, titled “Hibiscus Flower Powder Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027,” finds that the global hibiscus flower powder market is expected to exhibit a CAGR of 7.06% during the forecast period (2022-2027). Hibiscus, also known as China rose, roselle, or hibiscus syriacus, is derived from a large genus (Hibiscus) of shrubs, herbs, or small trees. These flowers are grounded and sifted to produce a fine powder. It minimizes the chances of developing diabetes, lowers high blood pressure and blood fat, boosts liver health, energy levels, and cognitive function, promotes weight loss and hair growth, prevents premature greying of hair, reduces dandruff, has anti-inflammatory, anti-microbial, antioxidant, and exfoliating properties. Owing to these benefits, Hibiscus powder is extensively used in food and beverages (F&B), personal care and cosmetics, and pharmaceutical industries across the globe.

Global Hibiscus Flower Powder Market Trends:

The market is primarily driven by the increasing utilization of hibiscus flower powder in the food and beverage (F&B) industry as a flavoring ingredient to prepare puddings, jams, jellies, and refreshing drinks such as juices and cocktails. In addition, the rising awareness among consumers regarding the benefits of hibiscus, such as increasing high-density lipoprotein (HDL), lowering low-density lipoprotein (LDL), and preventing cancer and tumors, is contributing to the market growth. Moreover, the widespread product adoption in the cosmetics and skincare sector on account of its anti-inflammatory and exfoliating properties represents another major growth-inducing factor. Along with this, the escalating demand for organic and natural products has escalated the uptake of hibiscus powder to produce numerous lotions, facial masks, soaps, and hand creams, which is providing a positive thrust to the market growth. Besides this, easy product accessibility through offline and online retail channels is propelling the market growth. Additionally, the increasing use of hibiscus in the pharmaceutical sector as it has high phytochemicals and nutritional and medicinal properties, is augmenting the market growth. Furthermore, inflating disposable incomes of consumers and shifting dietary preferences are creating a positive market outlook across the globe.

Market Summary:

• Based on the type, the market has been bifurcated into organic and conventional.
• On the basis of the application, the market has been classified into food and beverage, pharmaceuticals, personal care and cosmetics, and others.
• Region-wise, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and Middle East and Africa.
• The competitive landscape of the industry has also been examined in the report, with some of the key players being Banyan Botanicals, Bio Actives Japan Corporation, Earth Expo Company, Herbeno Herbals, Martin Bauer Group, Mesmara Botanics Private Limited, Ransom Naturals Ltd., Rena Beverage Solutions, Sonoco Products Company, The Republic of Tea, Traditional Medicinals, and Wild Hibiscus Flower Company Pty Ltd.
   

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