Global Hibiscus Flower Powder Market to Reach US$ 215.4 Million by 2032, Catalyzed by Rising Product Utilization in F&B Industry

June 19, 2023 | Food & Beverages

According to the latest report by IMARC Group, titled “Hibiscus Flower Powder Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032," the global hibiscus flower powder market size reached US$ 121.7 Million in 2023. Hibiscus flower powder refers to a finely grounded herbal ingredient derived from the dried petals of hibiscus sabdariffa. It is a rich source of fibers, flavonoids, anthocyanins, polyphenols, organic acids, calcium, iron, magnesium, phosphorus, potassium, and vitamins A, C, and E. Hibiscus flower powder is widely used in herbal teas, jams, jellies, ice creams, baked goods, health supplements, cosmetics, skin and hair care products, food coloring, and natural ink. It is a safe and highly versatile product that boasts a deep red color and tangy flavor profile, which can be incorporated into different culinary applications. Hibiscus flower powder also exhibits anti-inflammatory and antibacterial properties, which aid in supporting the immune system, promoting digestive health, maintaining cholesterol levels, and lowering blood pressure. 

Global Hibiscus Flower Powder Market Trends:

The widespread product utilization in the food and beverage (F&B) industry is one of the key factor supporting the market growth. Hibiscus flower powder is widely used as a flavoring agent in teas, herbal infusions, jams, jellies, ice creams, sorbets, smoothies, cocktails, mocktails, sauces, dressings, yogurt, snacks, protein bars, and functional food. Along with this, the rising product adoption as a natural food coloring agent in bakery and confectionery products, such as cakes, cookies, muffins, bread, pastries, and candies, is acting as another growth-inducing factor. Furthermore, the growing product utilization in various cosmetics and personal care products, such as toners, cleansers, face masks, scrubs, soaps, body wash, lip balm, perfumes, shampoos, and conditioners to protect skin from environmental damage, minimize the appearance of pores, strengthen hair follicles, and promote a youthful appearance is providing an impetus to the market growth. Additionally, the introduction of improved drying techniques, such as freeze-drying, which is highly efficient, improves product shelf life, and aids in retaining the natural color, flavor, and nutritional content of the hibiscus flowers, is positively influencing the market growth. Moreover, increasing consumer awareness regarding various product health benefits, such as boosting the immune system, enhancing enzymatic activities, reducing oxidative stress, preventing infections, ensuring a balanced diet, and alleviating symptoms of premenstrual syndrome (PMS), is contributing to the market growth. Other factors, including growing expenditure capacities of consumers, rising health consciousness, and easy product availability across online retail platforms, are anticipated to drive the market growth. On account of the aforementioned factors, the market value is expected to reach US$ 215.4 Million by 2032, exhibiting a CAGR of 6.6% during 2024-2032.

Market Summary:

  • On the basis of the type, the market has been bifurcated into organic and conventional.
  • Based on the application, the market has been divided into food and beverages, pharmaceuticals, personal care and cosmetics, and others.
  • On a regional basis, the market has been categorized into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
  • The competitive landscape of the industry has also been examined, with some of the key players being Banyan Botanicals, Bio Actives Japan Corporation, Earth Expo Company, Herbeno Herbals, Martin Bauer Group, Mesmara Botanics Private Limited, Ransom Naturals Ltd., Rena Beverage Solutions, Sonoco Products Company, The Republic of Tea, Traditional Medicinals, and Wild Hibiscus Flower Company Pty Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Segment Coverage Type, Application, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Banyan Botanicals, Bio Actives Japan Corporation, Earth Expo Company, Herbeno Herbals, Martin Bauer Group, Mesmara Botanics Private Limited, Ransom Naturals Ltd., Rena Beverage Solutions, Sonoco Products Company, The Republic of Tea, Traditional Medicinals, and Wild Hibiscus Flower Company Pty Ltd.
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Global Hibiscus Flower Powder Market to Reach US$ 215.4 Million by 2032, Catalyzed by Rising Product Utilization in F&B Industry
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