Global Indoor LBS Market to Grow at 17.2% During 2024-2032, Impelled by Increasing Need for Contact Tracing Solutions

October 27, 2020 | Technology & Media

According to the latest report by IMARC Group, titled "Indoor LBS Market Report by Solution Type (Analytics and Insights, Campaign Management, Enterprise Services, Location and Alerts, Maps, Proximity Beacons, and Others), Technology (Context Aware Technology, OTDOA and E-OTDOA, RFID and NFC, Satellite, Microwave and Infrared Sensing, and Others), Application (Monitoring, Navigation, Tracking, Analytics, and Others), Vertical (Retail, Transportation and Logistics, Media and Entertainment, Healthcare and Life Sciences, Government and Public Buildings, Aerospace, and Defense, BFSI, and Others), and Region 2024-2032," the global indoor LBS market reached a value of US$ 13.8 Billion in 2023. Indoor location-based services (LBS) refer to a set of software services that are utilized across the retail, defense, aerospace, hospitality, healthcare and transportation sectors to offer location-specific mobile solutions. They involve the use of geographical data that is gathered with the help of wireless networks, such as Wi-Fi, a global positioning system (GPS), wireless local area networks (WLAN), and microelectronic mechanical system (MEMS). This information is further employed to track the location of a certain individual or object within enclosed spaces, confined to small geographical perimeters. Apart from this, they also offer enhanced convenience to the users by providing them with targeted retail promotions, in-store product search, personalized weather services and Bluetooth-assisted proximity services.

Global Indoor LBS Market Trends:

The global market is majorly driven by the increasing adoption of indoor LBS for social distancing monitoring and contact tracing. Several workplaces and organizations are now reopening their office premises for employees with the implementation of proper precautionary measures after the mandatory shutdown imposed by the governments of numerous countries on account of the rapid outbreak of the COVID-19 pandemic. As a result, the rising requirement for careful monitoring of real-time social distancing measures by contact tracing of individuals present within the office premises has led to the escalating deployment of indoor LBS across the globe. The market is further driven by the growing popularity of venue-based marketing strategies among retailers. They are increasingly utilizing location data and analytics platforms to make key business decisions and promote their services to their target customers. Along with this, the rising popularity of social media platforms among the masses has impelled numerous companies to invest in efficient geo-marketing strategies and target potential customers through their social media activities. Indoor LBS services are widely used to collect data shared by social media users, that includes check-ins and browsing history, which is further utilized to engage with them by offering tailored offers and promotions. Other factors, such as the escalating penetration of connected devices, the rising usage of cloud computing, big data tools, and artificial intelligence (AI) for business process optimization, and the increasing utilization of geospatial data across the retail and commercial segments, are also contributing to the market growth. On account of the aforementioned factors, the market is expected to grow at a CAGR of 17.2% during 2024-2032.

Market Summary:

  • On the basis of the solution type, the market has been divided into analytics and insights, campaign management, enterprise services, location and alerts, maps, proximity beacons, and others (automotive services, consumer services, location-based advertising services, precision geo-targeting, secure transactions and redemptions, and others).
  • Based on the technology, the market has been classified into context aware technology, OTDOA and E-OTDOA, RFID and NFC, satellite, microwave and infrared sensing, and others (Wi-Fi/WLAN, UWB, BT/BLE, beacons, A-GPS.)
  • On the basis of the application, the market has been categorized into monitoring, navigation, tracking, analytics and others.
  • Based on the vertical, the market has been segmented into retail, transportation and logistics, media and entertainment, healthcare and life sciences, government and public buildings, aerospace and defense, BFSI and others.
  • On the geographical front, the market has been segregated into North America (the United States and Canada), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others), and Middle East and Africa.
  • The competitive landscape of the industry has been examined in the report with the detailed profiles of the key players. Some of these players include Apple, Cisco Systems Inc., GloPos Technologies, Google LLC, IndoorAtlas Ltd, Micello Inc., Microsoft Corporation, Navizon Inc., Ruckus Wireless and YOOSE Pte. Ltd.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Solution Type, Technology, Application, Vertical, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apple, Cisco Systems Inc., GloPos Technologies, Google LLC, IndoorAtlas Ltd, Micello Inc., Microsoft Corporation, Navizon Inc., Ruckus Wireless and YOOSE Pte. Ltd.
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact Us:


USA: +1-631-791-1145
Follow us on twitter : @imarcglobal

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Global Indoor LBS Market to Grow at 17.2% During 2024-2032, Impelled by Increasing Need for Contact Tracing Solutions
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More