Global Lingerie Market to Reach US$ 149.9 Billion by 2032, Impelled by Increasing Preference for Personal Hygiene

May 23, 2022 | Retail

According to the latest report by IMARC Group, titled "Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2024-2032," the global lingerie market reached a value of US$ 84.2 Billion in 2023. Lingerie is intimate apparel that is generally stitched using lightweight, comforting and stretchy fabrics, such as cotton, lycra, nylon, satin, silk and sheer fabrics. It is mainly worn for maintaining personal hygiene and preventing the growth of bacteria and microbes. Additionally, it protects the clothes from sweat and bodily secretions while reducing the occurrence of bad odor and itchiness around the vagina. It is widely available across the globe in diverse product types that differ on the basis of shapes, sizes, color and designs. Some of the popular types of lingerie include crotchless, corsets and bustiers, see-through, garter belts, bodystockings, hosiery, bikini and chemises.

Global Lingerie Market Trends:

The global market is primarily driven by the increasing preference for maintaining personal hygiene. Coupled with the shifting preference for trendy intimate wear due to the availability of diversified product variants and the introduction of sustainable lingerie in the market, this is favorably impacting the market. The market is further driven by the rising influence of social media among the masses, the easy product availability through online and offline organized distributed channels and the advent of convenient online delivery models. Moreover, numerous leading manufacturers and sellers are heavily investing in launching premium and functional lingerie, which are gaining widespread prominence among individuals. Besides this, numerous players are incorporating artificial intelligence (AI) technology in developing their shopping applications in order to offer personalized experiences to customers, which is expected to positively influence the market growth. In addition to this, the development of aggressive marketing strategies, investments in celebrity endorsements and innovative packaging solutions adopted by key players are providing a boost to the sales of lingerie across the globe. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 149.9 Billion by 2032, growing at a CAGR of 6.42% during 2024-2032.

Market Summary:

On the basis of the product type, the market has been segregated into brassiere, knickers or panties, shapewear and others.
Based on the material, the market has been categorized into cotton, silk, satin, nylon and others.
On the basis of the price range, the market has been segmented into economy and premium.
Based on the distribution channel, the market has been classified into mass merchandizers, specialized stores, online stores and others.
On the basis of the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market. Some of these players include Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria’s Secret & Co. and Yandy Enterprises LLC.

Report Scope:

Report Features	Details
Base Year of the Analysis	2023
Historical Period	2018-2023
Forecast Period	2024-2032
Units	US$ Billion
Segment Coverage	Product Type, Material, Price Range, Distribution Channel, Region
Region Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Fashion Nova LLC, Hanesbrands Inc., H & M Hennes & Mauritz AB, Hunkemöller International B.V., Jockey International Inc., MAS Holdings, PVH Corp., The Gap Inc., The Groupe Chantelle, Triumph International Ltd., Victoria’s Secret & Co. and Yandy Enterprises LLC
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Global Lingerie Market to Reach US$ 149.9 Billion by 2032, Impelled by Increasing Preference for Personal Hygiene

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