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According to the latest report by IMARC Group, titled "Lingerie Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027," the global lingerie market reached a value of US$ 72.66 Billion in 2021. Lingerie is intimate apparel that is generally stitched using lightweight, comforting and stretchy fabrics, such as cotton, lycra, nylon, satin, silk and sheer fabrics. It is mainly worn for maintaining personal hygiene and preventing the growth of bacteria and microbes. Additionally, it protects the clothes from sweat and bodily secretions while reducing the occurrence of bad odor and itchiness around the vagina. It is widely available across the globe in diverse product types that differ on the basis of shapes, sizes, color and designs. Some of the popular types of lingerie include crotchless, corsets and bustiers, see-through, garter belts, bodystockings, hosiery, bikini and chemises.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Lingerie Market Trends:
The global market is primarily driven by the increasing preference for maintaining personal hygiene. Coupled with the shifting preference for trendy intimate wear due to the availability of diversified product variants and the introduction of sustainable lingerie in the market, this is favorably impacting the market. The market is further driven by the rising influence of social media among the masses, the easy product availability through online and offline organized distributed channels and the advent of convenient online delivery models. Moreover, numerous leading manufacturers and sellers are heavily investing in launching premium and functional lingerie, which are gaining widespread prominence among individuals. Besides this, numerous players are incorporating artificial intelligence (AI) technology in developing their shopping applications in order to offer personalized experiences to customers, which is expected to positively influence the market growth. In addition to this, the development of aggressive marketing strategies, investments in celebrity endorsements and innovative packaging solutions adopted by key players are providing a boost to the sales of lingerie across the globe. On account of the aforementioned factors, the market is anticipated to reach a value of US$ 112.96 Billion by 2027, growing at a CAGR of 7.40% during 2022-2027.
Market Summary:
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