Global Luxury Watch Market to Reach US$ 36.8 Billion by 2032, Stimulated by Growing Brand Consciousness

August 22, 2023 | Retail

According to the latest report by IMARC Group, titled “Luxury Watch Market Report by Type (Analog Watch, Digital Watch), End User (Women, Men, Unisex), Distribution Channel (Online Stores, Offline Stores), and Region 2024-2032,” the global luxury watch market size reached US$ 28.3 Billion in 2023. A luxury watch is a timepiece intricately crafted, often using precious metals and gemstones, showcasing not just the time but also the status, class, and refined taste of the wearer. It is renowned for its precision, high-quality craftsmanship, and premium materials. It stands as a mark of distinction and an embodiment of timeless elegance. Beyond mere functionality, these watches represent the pinnacle of innovation and aesthetics in horology, with brands such as Rolex, Patek Philippe, Audemars Piguet, and Omega occupying a coveted position in the luxury market. Collectors and connoisseurs admire them for their historical significance, unique design, technical ingenuity, and the sophisticated craftsmanship that is required for their creation. It often serves as a symbol of success, a piece of art, an heirloom, or a sound investment, as some models tend to appreciate in value over time.


Global Luxury Watch Market Trends:

The global luxury watch market is experiencing significant growth, underpinned by the growing brand consciousness. This can be supported by a penchant for luxury lifestyles among millennials and rising disposable income levels. Along with this, luxury watches are being seen as symbols of status and success, contributing further to their appeal. In addition, the emergence of e-commerce has also impacted the market positively by providing a broader platform for these brands to reach potential customers globally. Apart from this, luxury watchmakers are responding to technological advancements by introducing smart features in their traditional designs, thereby marrying tradition with modernity. This strategic move caters to a tech-savvy consumer base without compromising on the classic appeal of luxury timepieces. Furthermore, the emerging trend of sustainability in luxury goods is leading to increased use of ethically sourced materials in watchmaking, further fueling market growth. Some of the other factors driving the market include rapid urbanization and rising adoption of celebrity endorsements. Looking forward, the market value is projected to reach US$ 36.8 Billion by 2032, expanding at a CAGR of 2.9% during 2024-2032.


Market Summary:

  • Based on the type, the market has been segmented into analog and digital watches.
  • On the basis of the end user, the market is segregated into women, men, and unisex.
  • Based on the distribution channel, the market has been segmented into online and offline stores.
  • Region-wise, the market has been segmented into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
  • The competitive landscape of the market has also been examined, with some of the key players being Apple Inc., Breitling SA, Casio Computer Co. Ltd., Citizen Watch Co. Ltd., Compagnie Financière Richemont SA, Fossil Group Inc., Hermès International S.A., Kering, LVMH Moët Hennessy Louis Vuitton, Movado Group Inc., Patek Philippe SA, Rolex SA, Seiko Watch Corporation, The Swatch Group Ltd. and Titan Company Limited.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Type, End User, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Apple Inc., Breitling SA, Casio Computer Co. Ltd., Citizen Watch Co. Ltd., Compagnie Financière Richemont SA, Fossil Group Inc., Hermès International S.A., Kering, LVMH Moët Hennessy Louis Vuitton, Movado Group Inc., Patek Philippe SA, Rolex SA, Seiko Watch Corporation, The Swatch Group Ltd. and Titan Company Limited
Customization Scope 10% Free Customization
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Global Luxury Watch Market to Reach US$ 36.8 Billion by 2032, Stimulated by Growing Brand Consciousness
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