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Global Menstrual Cup Market to Reach US$ 1,230 Million by 2027, Propelled by the Rising Awareness About Female Hygiene

Published on Sep 19, 2022

The latest report by IMARC, titled “Menstrual Cup Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027”, finds that the global menstrual cup market size reached US$ 920 Million in 2021. A menstrual cup is a bell-shaped female hygiene product inserted into the vaginas to collect menstrual blood during periods. It prevents the menstrual blood from leaking into the clothes. It is generally available in numerous shapes and differs as per the age group of women. It is manufactured from thermoplastic elastomers and latex, and medical-grade flexible silicone that is safe to use. A menstrual cup is environment-friendly compared to conventionally used sanitary napkins and tampons and can be cleaned and reused every few hours. In recent years, menstrual cups have gained traction due to the availability of disposable and reusable variants.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of the market. These observations will be integrated into the report.

Global Menstrual Cups Market Trends:

One of the primary factors driving the market is the rising awareness about female hygiene globally. Additionally, menstrual cups offer more health benefits as compared to sanitary napkins and tampons. For instance, they aid in preventing infections and hold more blood. Other than this, menstrual cups assist in preventing menstrual odor and are highly hygienic, which is positively influencing the market growth. Besides this, the changing personal preferences, and societal and cultural influences are propelling the market growth. Besides this, females are opting for eco-friendly alternatives, such as reusable menstrual cups, due to the high costs of sanitary napkins and rising environmental concerns. Apart from this, various product innovations, such as the integration of smart technologies in menstrual cups and the introduction of Bluetooth technology to indicate changes in menstrual blood, are accelerating the product adoption rate. Other growth-inducing factors include increasing income levels of the masses and the implementation of favorable government policies and campaigns to promote public health. Looking forward, IMARC Group expects the market value to reach US$ 1,230 Million in 2021, expanding at a CAGR of 5.5% during the forecast period (2022-2027).

Market Summary:

  • Based on the product type, the market has been bifurcated into disposable and reusable.
  • On the basis of the material type, the market has been divided into medical grade silicone, natural rubber, and thermoplastic elastomer.
  • Based on the distribution channel, the market has been segregated into pharmacies and retail, online, and other stores.
  • Region-wise, the market has been classified into North America (the United States and Canada), Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and other), and Middle East and Africa.
  • The competitive landscape of the market has also been analyzed, with some of the key players being Blossom Cup, Diva International Inc., Fleurcup, INTIMINA, Jaguara s.r.o. (LadyCup), Lena Cup LLC, Lunette Menstrual Cup (Peptonic Medical AB), Me Luna, Mooncup Ltd, The Flex Company, and YUUKI Company s.r.o.
     

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