According to the latest report by IMARC Group, titled “Oats Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global oats market size reached a volume of 22,131 Million Tons in 2020. Oats are one of the most popular whole-grain cereals and are a rich source of dietary fiber, iron, proteins, vitamins, and carbohydrates. They assist in providing the necessary nutrients to the body, lowering blood sugar levels, preventing heart diseases, and minimizing the risk of developing hormone-related cancer. They are widely consumed in either oatmeal form or rolled oats and utilized as a major ingredient in the preparation of animal feed. Besides this, they are also employed in the production of skincare products around the world.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Oats Market Trends:
Oats are rich in beta-glucan that helps in digestion, increasing satiety and maintaining healthy body weight. A significant rise in the demand for oats as a healthy breakfast option on account of increasing health consciousness among individuals represents one of the key factors impelling the market growth. Apart from this, oats are also being used in the manufacturing of snacks like muesli, granola bars, oatmeal, and oats biscuits as they are gluten-free and offer a balanced meal without excess calories. Moreover, key market players are introducing oat-based bakery products and beverages to expand their consumer base. They are also launching innovative product flavors, such as masala, mint, and orange, which is strengthening the market growth. Other major factors, including the readily available premium oat-based products via retail channels and the burgeoning e-commerce platforms, are supporting the market growth. Looking forward, the market volume is projected to reach 24,020 Million Tons by 2026, expanding at a CAGR of 1.6% during the forecast period (2021-2026).
- Based on the product type, the market has been divided into flakes, flour, bran, and others. Presently, flakes hold the largest market share.
- On the basis of the application, the market has been bifurcated into food and feed use. At present, oats are most widely used in the preparation of food products, such as cookies, porridge, bread, and muesli.
- Country-wise, the market has been classified into the United States, Russia, Canada, Australia, Chile, China, Ukraine, and others. Amongst these, Russia enjoys the leading position in the market.
- The competitive landscape of the market has been examined, along with the detailed profiles of the key players operating in the industry.
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