According to the latest report by IMARC Group, titled "Global Probiotic Drinks Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the global probiotic drinks market grew at a CAGR of 6% during 2015-2020. Probiotic drinks refer to fermented beverages that are generally consumed to improve human health. They are usually prepared by mixing the water, fruit or herbal extracts and sugar to the probiotic culture of yeast or bacteria, which are further processed through bio-fermentation. They contain numerous bacteria and yeast, including bifidobacterium, lactobacillus and boulardii, that helps in enhancing the digestion process. As a result, their regular consumption aids in improving the overall gut health while boosting the immune system of an individual. Apart from this, they also facilitate effective nutrient absorption in the body as well as treat gastrointestinal issues, such as constipation, diarrhea, and irritable bowel syndrome (IBS).
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Probiotic Drinks Market Trends:
The global market is primarily driven by the rising health consciousness and the shifting dietary preferences of the masses. This is supported by the increasing prevalence of gastrointestinal diseases among individuals and the widespread preference for probiotic drinks as a preferred alternative to carbonated drinks due to their low calorie and high nutritional content. Furthermore, increasing investments by leading players to develop innovative marketing strategies and robust promotional campaigns to expand their customer base are also contributing to the market growth. The market is further driven by the multiple initiatives undertaken by key players to expand their product portfolio with an extensive range of probiotic drinks with various flavors. Some of the other factors contributing to the market growth include inflating disposable income levels of individuals, easy product availability via online and offline organized retail channels and extensive research and development (R&D) activities. On account of the aforementioned factors, the market is anticipated to witness moderate growth during the forecast period (2021-2026).
- On the basis of the product, the market has been bifurcated into dairy-based and plant-based.
- Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, pharmacy stores, online stores, and others.
- On the basis of the region, the market has been divided into North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
- The competitive landscape of the industry has been examined?in the report?with the detailed profiles of the key players.?Some of these players include Amul (GCMMF), Bio-K Plus International Inc., Chobani LLC, Danone S.A., Fonterra Co-Operative Group, Harmless Harvest Inc., Kevita Inc. (Pepsico Inc.), Lifeway Foods Inc., Nestle SA, NextFoods And Yakult Honsha Co. Ltd.
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