According to the latest report by IMARC Group, titled “ Television Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global television advertising market size reached US$ 227.0 Billion in 2022. Television advertising is a form of marketing communication that uses broadcast, cable, and satellite television channels to promote products or services through commercials. It is a popular and effective form of advertising that typically involves creating short video commercials that are broadcasted on television networks during commercial breaks or other designated advertising slots. These commercials contain music, impressive visuals, and special effects and require numerous skilled professionals, such as writers, directors, and actors. Television advertising can be used to build brand awareness, promote products, and generate sales and can be targeted to specific audiences based on demographics such as age, gender, and location. It is widely employed by various brands and businesses to reach out to a maximum number of individuals and retain potential clients.
Global Television Advertising Market Trends:
The increasing use of television advertising by various brands and businesses to enhance their popularity and improve overall sales represents one of the primary factors driving the market growth. In addition to this, the growing use of programmatic advertising to publish ads on numerous platforms and expand their customer reach is contributing to the market growth. Moreover, the surging use of televisions in households to watch live matches, award shows, and movies, combined with the rising popularity of smart televisions, is creating a positive outlook for the market. Concurrent with this, the expanding installation of televisions in commercial buildings, malls, showrooms, and retail outlets to entertain customers with music videos, movies, and other media content is presenting remunerative growth opportunities for the market. Furthermore, the increasing employment of television advertising by small and medium-sized enterprises (SMEs) due to their affordability and effective functionalities is acting as a significant growth-inducing factor. Besides this, the widespread availability of customizable and affordable television subscription packages and increased spending on product advertising and promotion are strengthening the market growth. Looking forward, the market value is projected to reach US$ 285.7 Billion by 2028, expanding at a CAGR of 3.7 % during 2023-2028.
- On the basis of the service type, the market has been divided into terrestrial, multichannel, and online. Amongst these, terrestrial represents the biggest market segment.
- Based on the industry, the market is categorized into automotive, hotels and restaurants, insurance and finance, communication telecom, food and beverages, and others. Currently, automotive accounts for the largest market share.
- On a regional basis, the market has been segmented into North America, Asia Pacific, Western Europe, Latin America, Eastern Europe, and the Middle East and Africa. At present, North America is the leading market for television advertising.
- The competitive landscape of the industry has also been examined, covering the competitive structure and key player profiles.
|Base Year of the Analysis
|Service Types Covered
||Terrestrial, Multichannel, Online
||Automotives, Hotels and Restaurants, Insurance and Finance, Communication Telecom, Food and Beverages, Others
|| Asia Pacific, Europe, North America, Latin America, Middle East and Africa
||United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
||Adobe Inc., Aptara Inc. (iEnergizer), Blackboard Inc., Cisco Systems Inc., GP Strategies Corporation, Instructure Inc. (Thoma Bravo), Oracle Corporation, Pearson Plc, SAP SE, Skillsoft Corporation and Thomson Reuters Corporation (The Woodbridge Company)
||10% Free Customization
|Report Price and Purchase Option
||Single User License: US$ 2499
Five User License: US$ 3499
Corporate License: US$ 4499
|Post-Sale Analyst Support
||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
134 N 4th St.
Brooklyn, NY 11249, USA
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800