Global Toaster Market to Reach US$ 6.0 Billion by 2032, Propelled by Rising Demand for Convenient Breakfast Options

December 18, 2023 | Retail

According to the latest report by IMARC Group, titled “Toaster Market Report by Product (Pop-up Toasters, Toaster Oven, Conveyor Toasters), Application (Commercial, Residential), Distribution Channel (Offline, Online), and Region 2024-2032,” the global toaster market size reached US$ 4.1 Billion in 2023. A toaster is a household appliance that heats and browns slices of bread, bagels, and other similar items by exposing them to radiant heat. It consists of two vertically oriented slots, where users can insert the items to be toasted. It is often integrated with adjustable browning settings, which allow to customize the level of toasting to the preference of the user, ranging from lightly toasted to deep golden-brown. It also often features convenient timers, ensuring consistent results every time. It includes additional features like bagel settings, defrost functions, and cancel buttons for added versatility. It consumes less energy compared to using an oven for toasting, making it an eco-friendly choice.

Global Toaster Market Trends:

At present, changing lifestyles of individuals are driving the demand for convenient and quick breakfast options. Toasters offer a hassle-free way to prepare toasted bread, making them an essential kitchen appliance for many households. Besides this, manufacturers are incorporating features, such as digital controls, multiple toasting settings, and even smartphone connectivity into toasters to improve their functionality. In addition, the growing shift in preferences towards toasters that offer features like adjustable browning levels, defrost functions, and wider slots to accommodate healthier, thicker bread options is offering a favorable market outlook. Apart from this, the increasing availability of toasters with energy-saving features and improved insulation, ensuring minimal heat loss during toasting, is supporting the market growth. Additionally, individuals are willing to invest in high-quality toasters that not only toast bread but also add an aesthetic appeal to their kitchen. Premium toasters often come with sleek designs, durable materials, and advanced toasting technologies, catering to people looking for a touch of luxury in their kitchen appliances. Looking forward, the market value is projected to reach US$ 6.0 Billion by 2032, expanding at a CAGR of 4.44% during 2024-2032.

Market Summary:

  • Based on the product, the market has been segmented into pop-up toasters, toaster oven, and conveyor toasters. Pop-up toasters currently dominate the market.
  • On the basis of the application, the residential segment holds the largest market share, followed by the commercial.
  • Based on the distribution channel, online exhibits a clear dominance in the market, followed by the offline.
  • Region-wise, the market has been segregated into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. Amongst these, Asia Pacific enjoys the leading position in the market.
  • The competitive landscape of the market has also been examined, with some of the key players being Breville USA Inc., Cuisinart, De’Longhi Appliances S.r.l., Dualit Limited, Hamilton Beach Brands Inc., Hatco Corporation, KitchenAid Inc (Whirlpool Corporation), Stanley Black & Decker Inc., Star Manufacturing International Inc (The Middleby Corporation), The Legacy Companies LLC and Waring Commercial.


Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product, Application, Distribution Channel, Region
Region Covered  Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered Breville USA Inc., Cuisinart, De’Longhi Appliances S.r.l., Dualit Limited, Hamilton Beach Brands Inc., Hatco Corporation, KitchenAid Inc (Whirlpool Corporation), Stanley Black & Decker Inc., Star Manufacturing International Inc (The Middleby Corporation), The Legacy Companies LLC and Waring Commercial
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Global Toaster Market to Reach US$ 6.0 Billion by 2032, Propelled by Rising Demand for Convenient Breakfast Options
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