Indian Frozen Potato Products Market to Grow at 10.68% During 2024-2032, Bolstered by Launch of Innovative Variants

January 05, 2022 | Food & Beverages

The latest report by IMARC Group, titled “Indian Frozen Potato Products Market Report by Product Type (French Fries, Tikkis, Potato Wedges, Potato Bites, Smileys, and Others), End-Use (Food Services, Retail), Distribution Channel (Business to Business, Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others), and Region 2024-2032,” finds that the Indian frozen potato products market size reached US$ 1.6 Billion in 2023. Frozen potato products are snack food items that are made from potatoes. They are usually baked or fried items like wedges, French fries, patties, and hash brown. In India, potatoes are a staple crop that is widely produced and consumed as an accompaniment with lunch or dinner or can be consumed as elaborate dishes. They are gaining popularity among individuals as a convenient and quick snack that requires minimal effort for preparation. In recent years, the demand for frozen potato products has escalated as they are a rich source of nutrients and vitamins. They offer longer shelf life, are easy to store, and aid in portion control for regulating intake.

Indian Frozen Potato Products Market Trends: 

The market is primarily driven by the increasing shift in dietary preferences and hectic lifestyles that have increased the consumption of fast food and ready-to-eat products among individuals. In addition, the growing number of key food chains such as KFC, McDonald’s, and Burger King are also fueling the growth of the market as frozen potato products are widely utilized across food chains and restaurants. Besides this, the growing dependence on ready-made products by nuclear families and young professionals that live alone are significantly influencing the market growth. Furthermore, the ongoing changes in lifestyle and rapid urbanization are also escalating the demand for frozen potato products across India. Moreover, the introduction of new product variants with different flavors has attracted a larger consumer base for frozen potato products, which is creating a positive market outlook. Looking forward, the market is expected to grow at a CAGR of 10.68% during the forecast period (2024-2032).

Market Summary: 

  • Based on the product type, the market has been segmented into French fries, tikkis, potato wedges, potato bites, smileys and others. Currently, French fries dominate the market, holding the largest market share.
  • On the basis of the end use, food service represents the largest segment, accounting for around two-thirds of the total market share.
  • The market has been categorized based on the distribution channel into business-to-business, supermarkets and hypermarkets, convenience stores, departmental stores, online, and others.
  • Region-wise, the market has been divided into North, West and Central, South, and East India. Amongst these, North India holds the majority of the total market share, representing the biggest market.
  • The competitive landscape of the market has been examined, with some of the key players being McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.

Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2023
Units US$ Billion, ‘000 Tons
Segment Coverage Product Type, End-Use, Distribution Channel, Region
Countries Covered North India, Central and West India, South India, East India
Companies Covered McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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Indian Frozen Potato Products Market to Grow at 10.68% During 2024-2032, Bolstered by Launch of Innovative Variants
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