Indian Frozen Potato Products Market to Grow at 10.3% During 2025-2033, Bolstered by Launch of Innovative Variants

January 22, 2025 | Food & Beverages

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The latest report by IMARC Group, titled “Indian Frozen Potato Products Market Report by Product Type (French Fries, Tikkis, Potato Wedges, Potato Bites, Smileys, and Others), End-Use (Food Services, Retail), Distribution Channel (Business to Business, Supermarkets and Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others), and Region 2025-2033,” finds that the Indian frozen potato products market size reached USD 1.8 Billion in 2024. Frozen potato products are snack food items that are made from potatoes. They are usually baked or fried items like wedges, French fries, patties, and hash brown. In India, potatoes are a staple crop that is widely produced and consumed as an accompaniment with lunch or dinner or can be consumed as elaborate dishes. They are gaining popularity among individuals as a convenient and quick snack that requires minimal effort for preparation. In recent years, the demand for frozen potato products has escalated as they are a rich source of nutrients and vitamins. They offer longer shelf life, are easy to store, and aid in portion control for regulating intake.

Indian Frozen Potato Products Market Trends:

The market is primarily driven by the increasing shift in dietary preferences and hectic lifestyles that have increased the consumption of fast food and ready-to-eat products among individuals. In addition, the growing number of key food chains such as KFC, McDonald’s, and Burger King are also fueling the growth of the market as frozen potato products are widely utilized across food chains and restaurants. Besides this, the growing dependence on ready-made products by nuclear families and young professionals that live alone are significantly influencing the market growth. Furthermore, the ongoing changes in lifestyle and rapid urbanization are also escalating the demand for frozen potato products across India. Moreover, the introduction of new product variants with different flavors has attracted a larger consumer base for frozen potato products, which is creating a positive market outlook. Looking forward, the market value is projected to reach USD 4.3 Billion by 2033, expanding at a CAGR of 10.3% during 2025-2033.

Market Summary:

Based on the product type, the market has been segmented into French fries, tikkis, potato wedges, potato bites, smileys and others. Currently, French fries dominate the market, holding the largest market share.
On the basis of the end use, food service represents the largest segment, accounting for around two-thirds of the total market share.
The market has been categorized based on the distribution channel into business-to-business, supermarkets and hypermarkets, convenience stores, departmental stores, online, and others.
Region-wise, the market has been divided into North, West and Central, South, and East India. Amongst these, North India holds the majority of the total market share, representing the biggest market.
The competitive landscape of the market has been examined, with some of the key players being McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms.

Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD, ‘000 Tons
Segment Coverage	Product Type, End-Use, Distribution Channel, Region
Countries Covered	North India, Central and West India, South India, East India
Companies Covered	McCain Foods (India) Private Ltd., Hyfun Frozen Foods Private Ltd., Iscon Balaji Foods Private Limited, Golden Fries Limited and Bhanu Farms
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Indian Frozen Potato Products Market to Grow at 10.3% During 2025-2033, Bolstered by Launch of Innovative Variants

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