IMARC Group’s latest report, titled “Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, finds that the Indian sanitary napkin market size reached US$ 511.5 Million in 2018. Sanitary napkins play a crucial role in the overall health and hygiene of a woman. They are worn during menstruation or any other situation where it is necessary to absorb the vaginal discharge. These pads are mostly made of wood cellulose with an absorbent gel, rayon or polyester. The materials used for the production of sanitary napkins vary from brand to brand. Nowadays, manufacturers in India are utilizing high-quality and environment-friendly raw materials that are 100% biodegradable.
Indian Sanitary Napkin Market Trends:
Over the past few years, the government of India and many non-governmental organizations (NGOs) have been undertaking several initiatives to spread awareness among women about the importance of feminine hygiene. For instance, Eco Femme, a women-led social enterprise based in Tamil Nadu, is offering washable cloth pads, as well as providing menstrual health education and opening dialogues on menstruation. This initiative has helped in promoting the use of sanitary napkins among females, especially in rural areas. The rising number of working women in the country and the consequent improvement in their purchasing power have further boosted the sales of sanitary napkins. On the other hand, manufacturers are launching scented, biodegradable, reusable or organic sanitary pads using superabsorbent fiber technology. They are also offering a wide range of hygienic napkins ranging from regular and thin to ultra-thin and maxi pads to increase their profitability and expand their consumer-base in India. Looking forward, the market value is projected to reach US$ 992.8 Million by 2024, at a projected CAGR of around 12% during 2019-2024.
- The market has been segregated based on the product type into disposable, cloth and biodegradable menstrual pads. Disposable menstrual pads are currently the most popular type of sanitary napkins.
- On the basis of the distribution channel, the report finds that supermarkets and hypermarkets dominate the market, representing the largest segment. They are followed by pharmacies, convenience stores, online and specialty stores.
- Based on the geographical front, Maharashtra enjoys the leading position in the market, holding the majority of the overall market share. Other major states include Delhi-NCR, Tamil Nadu, Karnataka and Gujarat.
- The competitive landscape of the market has also been examined with some of the key players being Procter & Gamble (P&G) India, Johnson & Johnson India, Unicharm India, Emami, Ltd., Mankind Pharma, Kimberly-Clark Professional and Edgewell Personal Care Co.
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