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Indian Sanitary Napkin Market to Reach US$ 1,185.0 Million by 2027, Bolstered by Introduction of Organic Variants

Published on Apr 12, 2022

The latest report by IMARC Group, titled “Indian Sanitary Napkin Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” finds that the Indian Sanitary Napkin market size reached US$ 618.4 Million in 2021. Sanitary napkins or menstrual pads are thin, absorbent pads that are used during menstruation. They are also worn inside an undergarment by women in cases of vaginal surgery recovery and post-birth bleeding. Sanitary napkins consist of various layers, including the fluid acquisition layer, distribution component, absorbent structure, and liquid impervious membrane. Nowadays, they are readily available in different shapes and sizes with varying absorption capacities.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. 

Indian Sanitary Napkin Market Trends: 

The market is primarily driven by the growing awareness among women regarding feminine hygiene in India. In addition, the economic development and favorable market conditions are facilitating the purchase of sanitary napkins across the country. Moreover, several key companies are utilizing high-quality and environment-friendly raw materials to produce organic pads to diversify their product designs to accommodate the changing needs of women. Furthermore, the government of India is undertaking numerous initiatives to provide sanitary napkins to women in rural areas at an affordable price. Similarly, non-governmental organizations are also promoting the use of sanitary napkins through campaigns and on-ground programs. For instance, the Reproductive and Child Health Program, Eco Femme, and My Pad are some initiatives taken across India to educate people about female hygiene. Looking forward, the market value is expected to reach US$ 1,185.0 Million by 2027, exhibiting a CAGR of 11.31% during the forecast period (2022-2027).

Market Summary: 

  • Based on the product type, the market has been segmented into disposable, cloth, and biodegradable menstrual pads. At present, disposable menstrual pads represent the most popular product type.  
  • On the basis of the distribution channel, the market has been classified into supermarkets and hypermarkets, pharmacies, convenience stores, online, specialty stores, and others. Currently, supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.
  • On the geographical front, Maharashtra exhibits a clear dominance in India. It is followed by Delhi-NCR, Tamil Nadu, Karnataka, Gujarat, and others.
  • The competitive landscape of the market has been examined, with some of the key players being The Proctor and Gamble Company, Johnson & Johnson Services Inc., Unicharm Corporation, Emami Limited, Mankind Pharma, Kimberly-Clark Corporation, and Edgewell Personal Care.


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