According to the latest report by IMARC Group, titled “Italy Lip Care Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the Italy lip care products market size has been witnessing positive growth over the past few years. Lip care products refer to formulations that create an occlusive layer to protect the lips against dehydration and external elements such as cold temperature, dry wind and UV radiation. They are mainly composed of paraffin and petrolatum, beeswax/carnauba wax, cetyl alcohol, and lanolin. These ingredients help in preventing the lips from chapping and tearing while moisturizing and conditioning them. Some products are also infused with different additives such as coloring agents, essential oils, fragrances, and flavors, to make them more appealing to consumers. In Italy, changing lifestyles and high purchasing power of consumers have been the leading factors driving the demand for lip care products, among other personal care goods.
Italy Lip Care Products Market Trends:
In recent years, consumers have become more aware of the availability of new variants of lip care products, owing to the increasing promotional activities on social media platforms by leading players. Besides this, the growing prominence of personal grooming trends has also encouraged male consumers toward using personal care products including, lip balms and scrubs. Furthermore, the emergence of a wide variety of retail channels, such as single-brand stores, e-commerce and direct sales, has led to the easy availability of cosmetics, which in turn has boosted the sales of the lip care products. Apart from this, the majority of the population in Italy is accustomed to the ‘wellness culture,’ which promotes the usage of naturally produced beauty products as opposed to their synthetic counterparts. Owing to this, several leading brands are offering organic lip care products containing natural ingredients such as almond, coconut, peppermint, grapeseed, and shea/cocoa butter. They are also introducing medicated lip care formulas in flexible, handy and user-friendly packaging such as jars, tubes, tins and roll-ons. As a result of these factors, the market is projected to experience steady growth by 2024, expanding at a CAGR of 3% during 2019-2024.
- Based on the category, the market has been segmented into non-medicated, medicated and therapeutic, and sun protection lip care products.
- On the basis of the product type, the market is bifurcated into lip balm, lip butter, lip scrubs, lip oil and others.
- The market has been categorized on the basis of distribution channel into hypermarkets and supermarkets, specialty stores, pharmacies and drug stores, and others.
- Region-wise, the market has been segregated into Lombardy, Lazio, Veneto, Emilia Romagna, Piedmont and others.
- The Italy lip care products market report has also analyzed the competitive landscape of the industry, along with the profiles of the leading players.
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