The Japan assisted reproductive technology market size was valued at USD 3,524.7 Million in 2024, and it is expected to reach USD 6,329.0 Million by 2033, exhibiting a growth rate (CAGR) of 6.7% from 2025 to 2033.
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The Japan assisted reproductive technology market is propelled by advancements in both fertility preservation and AI-powered technologies. One of the key factors stimulating the market is the increasing demand for egg-freezing services, particularly among professional women who are choosing to delay childbirth for career or personal reasons. To meet this requirement, companies like NewGen have introduced innovative solutions, such as their lifetime egg-freezing service launched in January 2025. It offers a one-time payment model for fertility preservation, making it more accessible and appealing for women looking to plan their future family life. The growing awareness towards fertility preservation options, coupled with the rising disposable incomes, has contributed to the increasing market potential in Japan, where the fertility rate remains low, and the need for ART services is on the rise.
In line with these trends, advancements in cryopreservation and embryo assessment technologies are also shaping the market's development. Kitazato, a leading player in the ART sector, received a CE, which marks its ultra-fast warming kit in August 2024. This breakthrough innovation enhances the warming process of vitrified oocytes and embryos, significantly improving outcomes in ART practices. The speed and efficiency of this kit meet stringent EU medical device regulations, paving the way for broader adoption across ART clinics, including those in Japan. As the demand for higher success rates in treatments increases, such innovations are crucial to enhancing patient outcomes and driving the adoption of ART services. Moreover, the integration of AI in ART has further strengthened the market's expansion. In October 2024, Presagen sold its Life Whisperer IVF AI technology to the Japanese manufacturer Astec. This AI tool assesses embryo quality and predicts success in IVF treatments, enabling clinics to make more informed decisions and advance success rates. The sale marks a significant milestone in the adoption of AI technology in ART, with Japan emerging as a key market for its implementation.
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kansai/Kinki region, Central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. The increasing frequency of infertility in Japan, along with the government's initiatives, is enabling market growth.
The Kanto region is equipped with fertility clinics and leading-edge medical infrastructure, thereby making it the prevailing market for assisted reproductive technology in Japan. Moreover, women in Tokyo and Kanagawa are increasingly deciding egg freezing as they put off having children to focus on their professions. Also, modern technology is used by clinics such as the Tokyo IVF Clinic to assist older women in their reproductive endeavors. Additionally, this region leads in both fertility awareness and market spending, driven by high disposable income levels.
In the Kansai region, ART demand is increasing as families are opting for smaller and later childbearing. Osaka offers more affordable IVF treatments, making it accessible to a broader demographic. The Osaka Fertility Clinic, for instance, offers genetic screening and innovative IVF solutions, attracting individuals looking for personalized care. Work-life balance trends are driving women to consider fertility preservation options, contributing to the region’s rising fertility treatment demand.
Central/Chubu, with Nagoya in Aichi Prefecture, has seen a rise in ART services due to the increasing public awareness and government-funded fertility programs. People can afford fertility treatments due to the region's robust manufacturing and automotive sectors, which increase disposable income. Services, including sperm and egg cryopreservation, are provided by Nagoya's fertility clinics. These clinics serve both men and women seeking reproductive treatments as well as those wanting fertility preservation for work or social reasons.
ART acceptance in Kyushu and Okinawa is steadily increasing due to the aging population and the growing awareness towards fertility treatments. Fukuoka has become a center for IVF services. Modern methods are being used by fertility centers, such as the Fukuoka IVF Clinic, to help infertile couples. Also, Okinawa is seeing a discernible rise in demand for reproductive treatments, particularly IVF and egg freezing. The landscape of reproductive services in the region is improving due to local clinics using state-of-the-art technologies.
Tohoku, traditionally more rural with an older demographic, is witnessing a gradual increase in ART demand, particularly in Sendai, the region's largest city. Growing awareness and delayed childbearing have spurred women to seek fertility services, such as IVF and egg freezing. Fertility centers are slowly introducing more advanced techniques like genetic screening, but the overall adoption is lower than in more urban areas. The region’s slower population growth and limited access to ART services in rural areas mean that demand for fertility treatments is still emerging but steadily increasing.
In Chugoku, particularly Hiroshima, the market is expanding due to the aging population and increased fertility awareness. Government programs that help subsidize the cost of IVF treatments have led to higher uptake among residents in Hiroshima and surrounding areas. Clinics like Hiroshima IVF Clinic are reporting a steady increase in the number of patients seeking IVF and genetic screening. The rising trend toward fertility preservation and greater access to medical advancements in the area is enhancing the market's growth potential, making fertility services more accessible.
Hokkaido, with Sapporo as the primary urban center, is witnessing gradual growth in the market. While the region has a lower population density and harsher climate, awareness around fertility services is rising. Clinics like Sapporo Fertility Clinic are offering treatments such as IVF and egg freezing. The colder climate and more remote nature of Hokkaido make ART adoption slower compared to more urbanized regions.
Shikoku, with Takamatsu in Kagawa Prefecture, has seen slower growth in the ART market compared to Japan's major urban areas. However, the region is witnessing increasing interest in fertility preservation and IVF treatments, particularly as the population ages. Local clinics in Takamatsu are integrating new technologies like genetic screening and egg freezing to meet the demand of women seeking reproductive health solutions. Although the overall market is still emerging, there is a clear trend towards greater accessibility and innovation in fertility care across Shikoku.
Comprehensive profiles of leading companies, including their contributions and strategies, are highlighted. Recent updates revealed in November 2024 stated that researchers at Shinshu University are developing an innovative egg maturation technique that could improve IVF success rates, marking a significant advancement in fertility treatments in Japan.
Report Features | Details |
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Market Size in 2024 | USD 3,524.7 Million |
Market Forecast in 2033 | USD 6,329.0 Million |
Market Growth Rate 2025-2033 | 6.7% |
Units | Million USD |
Scope of the Report | Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
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Products Covered |
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Types Covered |
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End Uses Covered | Fertility Clinics and Other Facilities, Hospitals and Others |
Regions Covered | Kanto region, Kansai/Kinki region, Central/Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, Shikoku region |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |