Japan Micro-Mobility Market Expected to Reach USD 13.9 Billion by 2033 - IMARC Group

Japan Micro-Mobility Market Statistics, Outlook and Regional Analysis 2025-2033

The Japan micro-mobility market size was valued at USD 3.8 Billion in 2024, and it is expected to reach USD 13.9 Billion by 2033, exhibiting a growth rate (CAGR) of 15.5% from 2025 to 2033.

The micro-mobility market in Japan is witnessing a significant transformation, driven by innovations in electric vehicles and evolving consumer preferences for eco-friendly and efficient transport options. In particular, recent technological advancements are reshaping the landscape of electric bicycles. For instance, in September 2024, JATCO and HODAKA unveiled a groundbreaking prototype electric-assist bicycle featuring a 2-in-1 drive unit that integrates both a motor and a gearbox. Set for mass production by 2025, this collaboration is expected to enhance Japan's electric bicycle offerings by introducing a more advanced, streamlined solution for short-distance travel. This advancement is anticipated to propel market expansion as it improves the appeal and functionality of electric bicycles, thereby making them a viable option for conventional transportation modes. Aligned with this, in November 2024, Striemo launched its Striemo Subscription service in Japan after raising 500 million yen in Series A funding, further impelling the micro-mobility trend. The new service offers users the ability to access tri-wheel e-mobility for just 9,500 yen per month. This creative subscription model increases accessibility to electric-assisted personal transportation and broadens mobility alternatives. Striemo's service is anticipated to have a favorable effect on Japan's micro-mobility market by catering to urban commuters and those looking for reasonably priced alternatives to public transportation, thereby increasing its demand to a broader demographic.

Furthermore, the launch of such adaptable and reasonably priced services is in line with the country's increasing demand for economical and environmentally friendly mobility solutions. According to Statista, the market for electric bicycles in Japan is expected to grow to 1.37 million units by 2029, with an average price of USD 0.90 thousand based on volume. Moreover, electric bicycles are anticipated to become popular as consumers search for more convenient and environmentally friendly options for urban transportation. Congruent with these innovations, in the upcoming years, Japan's micro-mobility industry will certainly rise thanks to the increased emphasis on sustainability, the launch of leading-edge goods like JATCO and HODAKA's electric-assist bicycles, and Striemo's subscription-based services. These advancements, combined with strong market demand, are expected to drive significant growth in the sector, offering more efficient and eco-friendly commuting solutions to consumers across Japan.

Japan Micro-Mobility Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Kanto region, Kansai/Kinki region, Central/ Chubu region, Kyushu-Okinawa region, Tohoku region, Chugoku region, Hokkaido region, and Shikoku region. Advances in battery technology and efficient electric motors are driving the market, simplifying the manufacturing and operation of electric scooters, e-bikes, and other micro-mobility vehicles.

Kanto Region Micro-Mobility Market Trends:

The Kanto region is witnessing a notable increase in micro-mobility due to high urban density and ecological initiatives. Additionally, in August 2024, Lime made its debut appearance in East Asia by launching its e-scooter service in Tokyo with 200 Gen4.1 and Gen4.1-seated scooters. Alongside, this expansion aids in addressing Tokyo's traffic and pollution issues by providing easy, environmentally friendly transportation options. Tokyo's priority on decreasing carbon emissions and encouraging more environmentally friendly modes of transportation is improving its position as a significant player in the micro-mobility industry.

Kansai/Kinki Region Micro-Mobility Market Trends:

In the Kansai region, particularly in Osaka, micro-mobility is flourishing due to urban sprawl and heavy tourism. Shared electric scooters are gaining popularity among tourists navigating the city’s entertainment districts like Dotonbori. Along with this, cities like Kyoto are implementing eco-friendly transportation in keeping with efforts for sustainable tourism. A major move towards more environmentally friendly mobility options was demonstrated in 2023 when Osaka introduced shared e-bikes and scooters through businesses like Docomo Bike Share.

Central/Chubu Region Micro-Mobility Market Trends:

The Central/Chubu region is advancing urban mobility with a focus on compact electric vehicles. Lean Mobility is scheduled to introduce its Lean3 urban compact EV in 2025 after securing 4.6 billion yen in funding. Besides this, the vehicle is developed in partnership with Toyota City, Aichi Prefecture. It is intended to provide sustainable and effective urban transportation, supporting Japan's transition to innovative mobility solutions and coordinating with regional initiatives to lessen environmental impact and traffic congestion. Lean3 is expected to transform urban transport dynamics in Aichi Prefecture and beyond.

Kyushu-Okinawa Region Micro-Mobility Market Trends:

Kyushu and Okinawa’s micro-mobility market is influenced by the region's warm climate and emphasis on eco-tourism. Cities like Fukuoka are seeing a rise in electric bike rentals, with tourists and locals opting for low-cost, low-emission transportation. Okinawa is also seeing an uptick in shared e-scooter programs, offering visitors an easy way to explore the island’s scenic areas. Regional governments are promoting these solutions to address congestion and environmental concerns.

Tohoku Region Micro-Mobility Market Trends:

In the Tohoku region, micro-mobility is gradually gaining traction, especially in cities like Sendai. With its focus on rebuilding post-earthquake infrastructure, Sendai has seen pilot programs for electric bikes. The region’s vast rural areas are introducing micro-mobility as a solution for isolated communities to access transportation easily. Local governments are also collaborating with tech companies to explore options like shared e-scooters to address both environmental and mobility challenges in sparsely populated areas.

Chugoku Region Micro-Mobility Market Trends:

The Chugoku region, including Hiroshima, is embracing micro-mobility through collaborations between local authorities and private operators. In Hiroshima, the launch of a bike-sharing scheme, "Hiroshima Eco Bike," reflects the growing trend towards sustainable transport. The region’s emphasis on tourism is driving the use of electric scooters, offering both locals and tourists an easy way to navigate popular sites like Miyajima Island. Increasing interest in sustainability is fueling these micro-mobility innovations.

Hokkaido Region Micro-Mobility Market Trends:

Hokkaido’s micro-mobility market is unique due to its colder climate. Electric bicycles are not as widely used during winter months; however, in Sapporo, shared e-scooters are gaining popularity in warmer seasons. Efforts to reduce carbon footprints in ski resorts and rural areas are fostering growth in electric bike rental programs. Additionally, Hokkaido’s government is considering investments in sustainable transportation for tourists, looking to integrate e-scooters with public transit in key tourist areas.

Shikoku Region Micro-Mobility Market Trends:

The smallest island in Japan, Shikoku is emphasizing micro-mobility to boost tourism and the local economy. Besides this, e-scooter sharing services are introduced in cities such as Takamatsu to reduce traffic and encourage environmentally friendly options. The region’s commitment to green transport is evident through the rise of shared electric bikes for sightseeing tours along the Seto Inland Sea. Local authorities aim to integrate these services with existing bus and ferry routes, offering a more sustainable travel option.

Top Companies Leading in the Japan Micro-Mobility Industry

The market research report provides a detailed analysis of Japan’s micro-mobility landscape, covering market structure, competitive positioning, top strategies, and company evaluation. Notably, in November 2024, Japan Airlines partnered with Lime to launch 40 e-scooter ports in Okinawa, expanding last-mile micromobility in the region. Lime's visibility is increased, sustainable travel is encouraged, traffic congestion is lessened, and local transit is improved due to this partnership. Furthermore, these advancements position Japan as a major player in the changing transportation industry and greatly aid in the expansion of the country's micro-mobility market.

Japan Micro-Mobility Market Segmentation Coverage

• On the basis of the type, the market has been bifurcated into bicycles, e-bike, e-kick scooters, and others. These types offer sustainable, efficient transportation alternatives, providing last-mile solutions in urban settings while reducing congestion and carbon emissions and offering flexibility for both short and long commutes.
• Based on the propulsion type, the market is categorized into manual, electrically powered, and hybrid. These propulsion types cater to diverse transportation needs, offering users varying degrees of assistance, whether through pedaling, electric propulsion, or a combination of both, ensuring eco-friendly, efficient, and adaptable commuting options across urban environments.
• On the basis of the sharing type, the market has been divided into docked and dockless. Docked and dock-less systems present two distinct vehicle-sharing models, where docked require users to pick up and drop off vehicles at designated stations, while dock-less systems allow for more flexible, on-demand use and drop-off without location constraints.
• Based on the speed, the market is categorized into less than 25 kmph and above 25 kmph. Speeds of less than 25 km/h and above 25 km/h create different riding experiences, with slower speeds typically suited for short urban trips and higher speeds enabling faster travel, often appealing to commuters seeking efficient transportation over longer distances or in busy areas.
• On the basis of the age group, the market has been divided into 15-34, 35-54, and 55 and above. Users aged 15-34, 35-54, and 55 and above each exhibit unique preferences for micro-mobility solutions, with younger individuals gravitating toward more tech-forward, dynamic options, while older generations may prioritize ease of use and comfort in their transportation choices.
• Based on the ownership, the market is categorized into business-to-business and business-to-consumer. These models in urban mobility services differ, with the former focusing on fleet solutions for companies and logistics. At the same time, the latter targets individual users with on-demand rentals and subscriptions tailored to personal commuting and recreational needs.

Browse IMARC Related Reports on Micro-Mobility Market:

• Micro-Mobility Market Report