According to the latest report by IMARC Group, titled “MENA Extruded Snack Food Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024”, the MENA extruded snack food market reached a value of US$ 2,075 Million in 2018. Extrusion is a process which is popularly used for producing snacks including pasta, macaroni, puffed snacks, cereals, cookies and dough. Extruded snack foods are crispy, crunchy and puffy snacks which are mostly prepared from starch or cereal flour. In order to enhance their taste and nutritional characteristics, cereals, oats, puffed rice and even dried or moist vegetables are added to these snack foods. Over the years, extruded snack foods have gained immense popularity among consumers in the MENA region as these products are affordable, tasty, healthy and easy-to-make.
The long working hours and adoption of modern lifestyles have reduced the elaborate lunch meals to desk snacks. This shift has led to an increase in the demand for ready-to-eat food products like extruded snack foods which can be consumed without any additional preparations. In line with this, the manufacturers are now offering snacks in different pack sizes, such as single-serve, mini packs and family packs. It also enhances their portability as these packs are tearable and the snacks packed in them can be consumed easily. Moreover, consumers in the MENA region have become more conscious about their health and fitness due to which the companies are launching a diverse range of healthier extruded snacks, such as gluten-free, GMO-free, organic and vegan variants and snack items with reduced sugar and fats. As a result, the market is projected to reach a value of US$ 2,657 Million by 2024, expanding at a CAGR of 4.2% during 2019-2024.
- On the basis of raw materials, potato is the most popular raw material used for preparing various extruded snack foods. Other major raw materials include corn, rice, tapioca and mixed grains.
- Based on distribution channels, the market is segregated into supermarkets and hypermarkets, convenience stores, specialty food stores and online retail. Amongst these, supermarkets and hypermarkets represent the largest distribution channel, holding the majority of the market share.
- Country-wise, Saudi Arabia enjoys the leading position in the MENA extruded snack foods market. It is followed by the UAE, Egypt, Iran and Israel.
- The competitive landscape of the market has also been analyzed along with the profiles of some of the leading key players operating in the market.
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