Magnum Invests £50 Million as Ice Cream Production Expands in Gloucester, UK

26-Nov-2025

Ice Cream Production Magnum £50M Upgrade

Key Takeaways:

£50 million investment to modernise and expand the Gloucester production site.
Part of a wider £300 million global supply chain transformation.
Secures Gloucester as the long term home of Wall’s, Magnum, Viennetta, Twister, Solero, and more.
Welcomed by UK government leaders as a sign of confidence in British manufacturing.
Nearly 500 direct jobs and hundreds of indirect roles will be strengthened through skills development.

A Major Vote of Confidence in Gloucester’s Manufacturing Future:

The Magnum Ice Cream Company has announced a major £50 million redevelopment of its long established Gloucester facility. Revealed on November 24, the investment is one of the company’s largest commitments in the United Kingdom and confirms the factory’s role as a central hub for its national ice cream production. The upgrade forms part of a broader £300 million global supply chain transformation aimed at improving capacity, operational efficiency, and environmental performance.

The redevelopment will introduce advanced production lines, increased automation, and modern energy efficient infrastructure that will support long term sustainability targets. Investment Minister Jason Stockwood and MP Alex McIntyre endorsed the project during a recent site visit, stating that the decision reflects strong international confidence in the UK’s industrial strength and future growth potential.

Strengthening an Ice Cream Institution:

Established in 1959, the Gloucester plant is one of Europe’s largest ice cream production hubs, producing over 600 million items annually, with more than 80% destined for UK consumers through brands such as Calippo, Viennetta, Ben & Jerry’s, Magnum, Twister, and Solero. The site employs nearly 500 people, supports many more locally, and is known for creating the world’s longest Viennetta in 2007. Weekly output includes around three million Calippos, two million Viennettas, and one million Ben & Jerry’s tubs. Recently approved upgrades, including new buildings and a replacement mix plant, will boost reliability and expand production capacity.

Driving Innovation, Efficiency, and Sustainability:

The company notes that the redevelopment aligns with its broader commitment to digital first manufacturing and reduced environmental impact. Planned improvements target a 5 percent increase in energy efficiency and a 20 percent reduction in food waste. Modernised production lines will support growing demand for products such as Twister and Solero.

Peter ter Kulve, CEO of the Magnum Ice Cream Company, described the investment as an important step in strengthening the organisation’s UK footprint. Jamie Farrell, Head of Country UK and Ireland, added that Gloucester will play a key role as the company moves forward as a standalone business, supported by new training and upskilling initiatives.

A Boost for the UK Economy:

Government leaders have framed the investment as evidence of the UK’s continuing appeal to global manufacturers. With its upgraded facilities and expanded capabilities, the modernised Gloucester plant is positioned to drive the company’s next phase of growth while continuing to produce iconic ice creams enjoyed by generations across the United Kingdom.

About Author:

Kiran Thapa, Food and Beverage Market Analyst

With 3 years of experience in the food and beverage industry, Kiran Thapa specializes in analyzing market trends, supply chain dynamics, and investment opportunities in production facilities. She focuses on sustainability, packaging innovations, and manufacturing technologies that shape the future of food production and distribution, helping businesses capitalize on emerging trends.

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