Global Online Lottery Market Size Anticipated to Reach USD 18.16 Billion by 2033 - IMARC Group, Europe Holds the Majority Share of 39.5% - IMARC Group

February 03, 2025 | Technology & Media

Global Online Lottery Market Statistics, Outlook and Regional Analysis 2025-2033

The global online lottery market size was valued at USD 11.5 Billion in 2024, and it is expected to reach USD 18.16 Billion by 2033, exhibiting a growth rate (CAGR) of 5.16% from 2025 to 2033.

Online Lottery Market

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The global online lottery market's expansion is significantly influenced by the widespread adoption of smartphones and increased internet connectivity. As of 2024, approximately 6.84 billion smartphone subscriptions were recorded globally. Additionally, smartphone users have surged globally by at least 5% on a year-over-year basis. This widespread smartphone usage facilitates easy access to online lottery platforms, enabling users to participate conveniently from any location. In parallel, internet usage has seen substantial growth. The International Telecommunication Union (ITU) reported that by 2024, about 68% of the world's population, equating to approximately 5.5 billion people, were using the internet. This increase in internet accessibility, combined with the proliferation of smartphones, has created a conducive environment for the online lottery market to flourish. The synergy between mobile device penetration and internet connectivity has expanded the potential customer base for online lotteries, making it easier for operators to reach and engage with a diverse and geographically dispersed audience. Consequently, the digital transformation characterized by these technological advancements is a pivotal driver of growth in the global online lottery market.

Changes in regulations have dramatically affected the growth of the global online lottery market in recent years. The recognition of economic benefits from legalizing and regulating online lotteries by governments across the world is increasing, leading to a more structured and secure environment for operators and participants. In the United States, some states have progressed toward legalizing online lottery sales. For example, Michigan's online lottery, launched in 2014, has grown significantly; the total online registration reached 2000000 in 2023. In the same vein, Pennsylvania's online lottery, which was launched in 2018, recorded sales of more than $ 922.7 million in online games in 2023, thus showing a high acceptance and participation among the residents. The UK's Gambling Commission, in Europe, imposes some tight measures in place to ensure fair play and the protection of consumers, thereby ensuring a trustable environment that has fostered growth within the market. Sales for the National Lottery in the UK between April 2022 and March 2023 amounted to 8.18 billion pounds, a shift towards digital platforms. Further, the European Union has also strived to harmonize online gambling regulations across member states to facilitate cross-border services and enhance consumer protection.

Global Online Lottery Market Statistics, By Region

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share on account of its favorable regulatory frameworks and technological advancements.

North America Online Lottery Market Trends:

Wide-scale penetration of the internet, along with high adoption rates of smartphones, and improved regulatory measures propel North America's online lottery market. Legalization of online lottery sites in states like Michigan, Pennsylvania, and Illinois, in the United States, have been responsible for the increase. These websites attracted users because they are very friendly to the eye and ensure a secure form of payment. Growing multi-state lotteries, such as Powerball and Mega Millions, are also raising sales of tickets over the web.

Asia-Pacific Online Lottery Market Trends:

Rapidly increasing internet penetration, widespread smartphone access, and rising disposable incomes are driving the growth of the online lottery market in Asia Pacific. China and India are the major markets where government initiatives promote a legal and regulated lottery system. In China, for example, the Sports Lottery and Welfare Lottery have just established new online platforms to target the tech-savvy population. Digital channel initiatives are already being taken by state-run lotteries in India.

Europe Online Lottery Market Trends:

Europe’s market growth is fueled by favorable regulatory frameworks and technological advancements. Countries like the United Kingdom, Italy, and Germany have well-established online lottery systems supported by government oversight. The UK, for instance, has seen significant online ticket sales. Cross-border lotteries like EuroMillions have also contributed to market expansion. Moreover, the adoption of secure payment methods and gamified platforms appeals to a broad demographic. The European Union’s efforts to harmonize gambling laws across member states further support the growth by enabling seamless cross-border participation and fostering trust.

Latin America Online Lottery Market Trends:

The shifts in the online lottery industry in Latin America increasingly lie at the hands of significantly boosted internet connectivity and usage of mobile phones, coupled with government participation or support. Some of the big players in Latin America include Brazil, Argentina, and Mexico, where governments are taking considerations toward legalizing and regulating online gambling. For Brazil, the decision to approve online wagers in 2023 has created a windfall of attention for online lotteries. Interestingly, the spread of digital payment systems and localized platforms has made lottery growth possible.

Middle East and Africa Online Lottery Market Trends:

There are several ongoing advancements within the Middle East and Africa region concerning the booming online lottery markets as a result of emerging digital infrastructures and increased penetration of smartphones. South Africa, for instance, has seen the gradual but inevitable pace of development in online lotteries due to government interventions that promote fairness and transparency in such games. The countries of the GCC, on the other hand, including the UAE, are also promoting the innovative digital approach intended to lure a much more tech-savvy user.

Top Companies Leading in the Online Lottery Industry

Some of the leading online lottery market companies include Camelot Group, International Game Technology PLC, Jackpot.com, Lotto Agent, Lotto Direct Limited, Lotto247, Lottoland Limited, LottosOnline, MultiLotto, OneLotto.com, Play UK Internet N.V, ZEAL Network SE, among many others.

In February 2024, International Game Technology announced a definitive agreement with Everi Holdings to combine its Global Gaming and PlayDigital business with Everi. This will result in the creation of separate lottery and gaming companies with simplified business modes and experienced management.
In October 2024, International Game Technology PLC or IGT said it intends to show off an innovative portfolio of premium lottery offerings at the upcoming World Lottery Summit or WLS 2024 to be held from October 21 to 24 in Paris. The products encompass a broad assortment of current digital and retail solutions including fresh innovative new games, the famous brands with licensures, and also modern cutting-edge revenue growth-enabling solutions.

Global Online Lottery Market Segmentation Coverage

On the basis of the product type, the market has been categorized into the lotto, quizzes type lottery, numbers game, scratch-off instant games, and others, wherein the lotto represents the leading segment. This is due to its widespread popularity, simplicity, and high reward potential. Lotto games, particularly Powerball and Mega Millions, are among the most popular ones with millions of players across the globe, featuring enormous jackpots and clear rules. It becomes even more interesting with the invention of digital platforms through which lotto games can be played, coupled with subscription models, quick picks, and up-to-date news. Lotto offers wide demographic access, as it can generate hype and a feeling of community amongst its players.
Based on the platform, the market is classified into desktop and mobile/app-based, amongst which desktop dominates the market. The primary reason is that larger screens make for easier navigation and more clarity in selecting tickets, particularly for a multistep process, while purchasing tickets. Most desktops are used at the workplace and homes; hence, accessing lotteries becomes easier and convenient for people. More elaborate analytics, tracking of jackpots, and promotional displays often feature on such platforms.

Report Features	Details
Market Size in 2024	USD 11.5 Billion
Market Forecast in 2033	USD 18.16 Billion
Market Growth Rate 2025-2033	5.16%
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Platform Region
Product Types Covered	Lotto, Quizzes Type Lottery, Numbers Game, Scratch-off Instant Games, Others
Platforms Covered	Desktop, Mobile/App-based
Regions Covered	Asia Pacific, Europe, North America, Latin America, Middle East and Africa
Countries Covered	United States, Canada, Germany, France, United Kingdom, Italy, Spain, Russia, China, Japan, India, South Korea, Australia, Indonesia, Brazil, Mexico
Companies Covered	Camelot Group, International Game Technology PLC, Jackpot.com, Lotto Agent, Lotto Direct Limited, Lotto247, Lottoland Limited, LottosOnline, MultiLotto, OneLotto.com, Play UK Internet N.V, ZEAL Network SE, etc.
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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Global Online Lottery Market Size Anticipated to Reach USD 18.16 Billion by 2033 - IMARC Group, Europe Holds the Majority Share of 39.5% - IMARC Group

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