Dairy Industry in Orissa is Driven to Reach INR 1,076.8 Billion by 2032, Driven by the Favorable Government Initiatives

According to the latest report by IMARC Group, titled “Dairy Industry in Orissa: Market Size, Growth, Prices, Segments, Cooperatives, Private Dairies, Procurement and Distribution,” Orissa dairy market size reached INR 440.6 Billion in 2023. Dairy products are foods or beverages that are derived from milk. This category primarily includes cows' milk but can also encompass those made from other mammals, such as goats, sheep, and buffalo. Dairy products are recognized as a valuable source of essential nutrients, including protein, vitamins (such as Vitamin D, B12), and minerals (like calcium and phosphorus). There is a wide variety of dairy products available. The most common are milk, cheese, and yogurt. Milk can be consumed as-is or used as a base for other products. Cheese involves curdling milk and then processing and aging it under different conditions to achieve a range of flavors, textures, and forms. Yogurt is created by fermenting milk with specific types of bacteria, often resulting in a tangy flavor and creamy texture. Other dairy products include cream, butter, ice cream, and cottage cheese. Many fermented dairy products like kefir, and cultured butter also exist. Additionally, numerous dairy-based beverages, desserts, and condiments are popular worldwide. The dairy products industry has also expanded to include lactose-free and low-fat versions of many products, catering to a broader range of dietary needs and preferences.

Dairy Industry in Orissa Trends:

The rise in population and increasing per capita consumption of dairy products represents one of the key factors driving the growth of the dairy industry in Orissa. This, coupled with more consumers incorporating these products into their daily diets due to the increasing awareness of the nutritional benefits of dairy is acting as a major growth-inducing factor. The market is also driven by the government launching various schemes and initiatives to support the dairy industry in the state. Both the state government and Government of India (GoI) are undertaking initiatives and providing assistance for the growth of the dairy industry. For instance, the government's emphasis on creating 'dairy clusters' and improving dairy infrastructure is helping boost the production and marketing of dairy products. Dairy farming is a vital part of the rural economy in Odisha and a primary source of income for many farming households. The drive to improve rural livelihoods acts as a catalyst for the dairy industry's growth. The presence of strong cooperative structures, such as the Odisha State Cooperative Milk Producers' Federation (OMFED), supports milk procurement, processing, and distribution, which is fostering the market growth. Improvements in cold chain logistics allow for better storage and distribution of dairy products, reducing spoilage and wastage, and reaching consumers in optimal condition. The rising middle-class population, coupled with increasing disposable income levels, is driving the demand for value-added dairy products like yogurt, cheese, and flavored milk. This trend is stimulating the market growth significantly. The increasing investment from both the public and private sectors for enhancing dairy processing infrastructure and capabilities is creating a positive outlook for the market across Orissa. Looking forward, IMARC Group expects the Orissa dairy market to reach INR 1,076.8 Billion by 2032, exhibiting a growth rate (CAGR) of 10.1% during 2024-2032.

Market Summary:

• Based on product type, the market has been segregated into liquid milk, ghee, curd, paneer, ice-cream, table butter, skimmed milk powder, frozen/flavoured yoghurt, fresh cream, lassi, butter milk, cheese, flavoured milk, UHT milk, dairy whitener, sweet condensed milk, infant food, and malt based beverages.
• The competitive landscape of the market has also been examined with some of the key players being Omfed, Milk Mantra and Pragati.

Report Scope:

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